Course Overview

PROLOGUE………………………………………………………………..1

I – Why People Buy ................................................... 3

II – To Go Faster, Stop Running ............................... 4

III – How to Download Your Client’s Brain ......... 5

IV – Why Words Sell .................................................. 6

V – The Perfect Funnel Design ................................. 7

VI – Fuel: It Ignites Your Engine .............................. 8

VII – Promotion: How to Accelerate ...................... 9

VIII – What Gets Tracked, Makes Money ........... 10

IX – Mistakes: Common Issues to Avoid ............. 11

X – Advanced ............................................................ 12

EPILOGUE .................................................................. 301

Note: These course lessons are told in the form a story

I – Why People Buy What you will learn in this lesson:

The only 2 reasons people buy

Why great marketers build “roads”

This one mistake that ruins most marketers…

Tim Arnold stood outside of a Starbucks somewhere in

the heart of Brooklyn, a hand on his hip, a bead of

sweat dripping down the side of his head.

If this small discomfort was the price he had to pay then

so be it. Today, he was willing to wait.

II – To Go Faster, Stop Running What you will learn in this lesson:

What are the components of a sales engine?

What kind of “fuel” is required?

2 types of growth, and how a sales engine is

different from a car engine

There was a pause.

“Would you like another cup of coffee before we

continue Mr. Marigold?” Tim asked.

“Please.”

III – How to Download Your Client’s Brain

What you will learn in this lesson:

How preparation wins the war

The step-by-step process you can use to

“download” your target customer’s brain

Why a two-step sales process is essential

IV – Why Words Sell

What you will learn in this lesson:

Why you need to write first, design later…

“Range” – the most underappreciated

marketing concept

The perfect website sales copy template (with

examples)

Why a two-step sales process is essential

How to do copywriting for SEO

V - The Perfect Funnel Design

What you will learn in this lesson:

Why design style and being unique matters to

your bottom-line

The exact visual recipe for a high converting

website and landing page

Tools, templates, and examples to help you

build and launch a high-converting design

faster.

“Let’s step outside from some fresh air,” said Marigold.

“This is too much information to absorb while sitting in

one place.”

VI – Fuel: How to Ignite Your Engine

What you’ll learn in this lesson:

The most sustainable way to drive targeted

traffic to your website (regardless of an ad

budget)

How to avoid guessing, generate ideas and

select the perfect topic

How to write content that’s guaranteed to

attract AND convert

Tim stopped taking notes and leaned back in his chair.

VII – Promotion: How to Accelerate What you’ll learn in this lesson:

Why writing great content is only 50% of the

equation

The Layered Promotion Technique (the initial

promotion… done in a logical order)

How to attract links and social shares using the

Advanced Platforming Technique

(Marigold took a sip of his coffee and continued)

VIII – What Gets Tracked, Makes Money What you’ll learn in this lesson:

The 2 best performance tracking tools (and one

you actually “build” yourself)

How performance tracking naturally increases

your confidence and helps you accelerate faster

How to create you’re a custom analytics

dashboard and make it like your own “status

report command center”

“Ok, Tim. You have almost all the necessary tricks, tools,

and know-how necessary to enter your market and

make a huge, compounding impact.”

IX – Mistakes: Common Issues to Avoid What you’ll learn in this lesson:

The 9 most common reasons people fail to

successfully build a sales engine for their

businesses…

And how you can avoid the same issues by

being aware them

Tim, I haven’t mentioned this until now but you should

know that you are not the only entrepreneur or

business owner I’ve mentored like this.

X – Advanced What you’ll learn in this lesson:

How to 12x your conversion rate

“The Sunflower Technique”

How to increase traffic with BUYER intent

Advanced email autoresponder strategies

“Deep” Link Building