TheProfile.Company

Start Your BusinessWith LinkedIn

By Naomi Johnson

About: • Founder of TheProfile.Company

• Author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’

• Written profiles for individuals in Canon, Asda, Oracle, Facebook, Coca-Cola

• Ran the ‘Rock Your Profile’ stand at LinkedIn’s annual EMEA conference Talent Connect twice, plus Social RecruitIn

Expert LinkedIn Profile Writer How to Get Leads and What To Do With Them

Author | Speaker | Sugar-Free Vegan

TheProfile.Company

1 Why LinkedInAgenda

2 Succeed on LinkedIn3 Setting Your

Outcomes4 Importance of Profile5 Building Your Profile

1 Why LinkedIn2 Succeed on LinkedIn3 Setting Your

Outcomes4 Importance of Profile5 Building Your Profile

Agenda

How important is ?

TheProfile.Company

• LinkedIn is the biggest online professional network in the world

• 440M worldwide, 17M UK & 84M EU members• +3M company pages• +2M LinkedIn Groups• > 2 new members per second!• LinkedIn shows you how you are connected

TheProfile.Company

Your Wealth is in Your Network

1st Degree

1st Degree

1st Degree

1st Degree

2nd Degree2n

d De

gree

TheProfile.Company

Leverage the trust in your network

- it’ll cost you nothing -

2 Succeed on LinkedIn

1 Why LinkedIn

3 Setting Your Outcomes4 Importance of Profile

5 Building Your Profile

Agenda

Reasons People Fail on LinkedIn Don’t have a clear outcome Don’t add value to their prospects Don’t stand for something Profile doesn’t engage prospects No call to action for prospects Doesn’t match the buying psychology of a

prospect Unclear what value they bring and the problem

they solve TheProfile.Company

MOST OF THESE ARE RELATED TO YOUR PROFILE

Proactive Active

PassiveTheProfile.Compan

y

Proactive Searching for prospects & asking to connect Asking for introductions Sending InMails

Active Commenting in groups Status Updates Publishing content

Passive Your Profile

TheProfile.Company

Reasons People Succeed on LinkedIn Set clear business outcomes Follow a set strategy appropriate for their

business Stand for something Clear call to action Profile establishes and transfers trust

TheProfile.Company

3 Setting Your Outcomes

1 Why LinkedIn2 Succeed on LinkedIn

4 Importance of Profile5 Building Your Profile

Agenda

The Researcher

Ready Set Go

Tentative Researcher

Trusted AdvisorStart Here:Is the company a well established brand?

Would you benefit from insights into how your prospect buys and why?

Yes

Yes

No

Yes

No

Yes

Is the business currently trading?

No

Discover the Strategy Right For You

Does your product require multiple decision makers and a long lead time?

© Copyright TheProfile.Company 2016

4 Importance of Profile

1 Why LinkedIn2 Succeed on LinkedIn3 Setting Your

Outcomes

5 Building Your Profile

Agenda

Your profile is making an impact 24/7!

TheProfile.Company

It’s now the norm to research prospects, candidates,

suppliers and colleagues on LinkedIn before meeting

First Impressions Count

TheProfile.Company

The human mind is programmed to stereotype

and pigeonhole information – it is our responsibility to

ensure we’re put in the right hole!

TheProfile.Company

TheProfile.Company

Today 57% of a buying decision is

made online before a sales

representative gets involvedLinkedIn & Altimeter Group 2014

A well constructed profile has the potential to bring you new, highly

targeted leads, that are already pre-sold to buy what you’re offering, dramatically

shortening the sales cycle.TheProfile.Compa

ny

TheProfile.Company

Accurately positions you, your skills and the value of what you have to offer

Excites your prospect as to what’s possible and that you might be the solution

Adds value to the market place, setting you up as the ‘go to’ person in your industry

Turns away those who aren’t your ideal clients, while leaving them inspired enough to recommend you to those who are

Makes you easy to refer with referrers being thanked for the valuable introduction to you

Leaves your prospect feeling they know, like and trust you and want to do business with you

Leads prospects to get in touch in an effective way for both you and the prospect

Provides you with more informed and more targeted prospects, allowing you to get to the crunch of the deal soon

A good LinkedIn profile…

… is a Science and an Art

TheProfile.Company

Key Principles People want to help – it makes them feel good Givers gain – add value Connect and follow up

TheProfile.Company

5 Build Your Profile

1 Why LinkedIn2 Succeed on LinkedIn3 Setting Your

Outcomes4 Importance of Profile

Agenda

1 Headline

A Good Headlines: Provokes curiosity Starts a conversation Gives a good overview Includes key search words Says something personal

about you

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2 Summary

A Good Summary: Speaks directly to your

audience(s) highlighting issues relevant to them

Outlines your solution Shares why you do what

you do Says something personal Ties all the loose ends

together

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TheProfile.Company

3 Rich Content Media

Good Rich Media Content: Include testimonials,

interviews, presentations, book exerts, examples of work, visuals of products

Provides a valuable inside view of the company and allows your prospect to spend time with you building ‘know, like, trust’

TheProfile.Company

4 Experience

Your experience should: Tell the story of how you

come to be doing what you’re doing today

Establish your credibility Give an insight into who you

are and what motivates you Provide the viewer with a

knowledge of the industries you’ve experience in

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nyTheProfile.Company

5 Education

Your education should: Justify why you’re the expert Put extra clout behind what

you have to say Let people know you have a

training in a particular strategy or methodology

TheProfile.Company

6 Projects

Your project should: Provide a unique insight into

your interests and affiliations Let people know what’s front

of mind Draw attention to activities or

events people can get involved in

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7 Voluntary

Your Voluntary Experience: Gives an insight into what you

care about and hold important

Increases the visibility of the charity

Lets people know how they might collaborate with you

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8 Advice for Contacting

Advice for Contacting: Let’s your prospect know the

most appropriate way to get in touch with you

Helps manage your propsect’s expectations as to when you’ll likely reply

TheProfile.Company

9 Interests

Including your Interests: Adds personality and makes

you a 3-dimensional person Allows your prospects to build

‘know, like and trust’ with you Can provide common ground

to establish a new

TheProfile.Company

10 Publications

Using the Influencer Platform Drive extra traffic to blogs

publications you’ve been featured in

Feature your book, news articles you’ve been featured in or reports you’ve written

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11 Influencer Platform

Using the Influencer Platform Share your unique take and

point of view Allow you to get on your soap

box and find like minded people

Authentically post in groups by providing valuable content that starts a conversation

TheProfile.Company

TheProfile.Company

Parting thought…

Your Wealth is in Your Network!