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Building a Business Case for Talent Analytics
Karen O’Leonard, VP, Analytics & Benchmarking Research
Sally-Ann Cooke, Research Analyst, HCM Technology Research
Copy right © 2014 Deloitte Development LLC. All rights reserved. 1 Building a Business Case for Talent Analytics
Why companies are investing in talent analytics
Structuring a business case for talent analytics
Presenting the business case
Q&A
Contents
?
Copy right © 2014 Deloitte Development LLC. All rights reserved. 2 Building a Business Case for Talent Analytics
The Push
The next “great frontier”
Something everyone needs to do to “keep up”
Critical for cost savings
A component of “operational life” (i.e., dashboards, scorecards,
metrics)
Something the CFO is pushing
Why Now?
Widespread adoption of HR management systems and the advent of
cloud storage
Software is now more affordable and readily available
The real catalyst for talent analytics is to improve talent and business outcomes.
What Drives the Need for Analytics
Copy right © 2014 Deloitte Development LLC. All rights reserved. 3 Building a Business Case for Talent Analytics
Talent Analytics is Getting Investment
33% 31% Hired additional staff for measurement and analytics
33% 31% Invested in a data warehouse
33% 19% Purchased data analysis tools
Source: High-Impact Talent Analytics, Bersin by Deloitte, 2013
Copy right © 2014 Deloitte Development LLC. All rights reserved. 4 Building a Business Case for Talent Analytics
Talent Analytics Pays Off HR organizations using predictive analytics are:
3X
more likely to realize cost savings and efficiency gains
2X more likely to improve their
recruiting efforts
2X more likely to improve their
leadership pipelines
Generating 30% higher
stock returns than the S&P
500 over the last 3 years
Source: High-Impact Talent Analytics, Bersin by Deloitte, 2013
Copy right © 2014 Deloitte Development LLC. All rights reserved. 5 Building a Business Case for Talent Analytics
Structuring the Business Case
Copy right © 2014 Deloitte Development LLC. All rights reserved. 6 Building a Business Case for Talent Analytics
Structuring the Business Case
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What Keeps Executives Up at Night
Copy right © 2014 Deloitte Development LLC. All rights reserved. 8 Building a Business Case for Talent Analytics
Types of Stakeholders
• Sponsor or Champion
• Decision-Makers
• Beneficiaries
• People or Groups Impacted by
Your Solution
Identifying Stakeholders
Example Example of
Stakeholders
• Increased Absenteeism
• High Turnover
• System Consolidation
• Critical Skills Gaps
• High Benefit Costs
• Labor Law Changes
• Environmental Emergencies
• Line Managers, COO
• CEO, CHRO, Line Managers
• CIO
• CEO, CHRO, Line Managers
• CFO, CHRO
• Legal Counsel
• Health & Safety, COO
Copy right © 2014 Deloitte Development LLC. All rights reserved. 9 Building a Business Case for Talent Analytics
Structuring the Business Case
Copy right © 2014 Deloitte Development LLC. All rights reserved. 10 Building a Business Case for Talent Analytics
Define the Solution
Know what you have
Consider alternatives
Detail the solution
Account for dependencies
Account for risks
Copy right © 2014 Deloitte Development LLC. All rights reserved. 11 Building a Business Case for Talent Analytics
Detail the Solution: Considerations
Where will the solution be used? In what offices or
facilities? In how many countries?
Does the solution build upon your current resources
and/or infrastructure?
How quickly does the solution need to be in place?
Will we roll it out over time or all at once?
How should we measure the solution’s
effectiveness?
Copy right © 2014 Deloitte Development LLC. All rights reserved. 12 Building a Business Case for Talent Analytics
Alternatives for Technology Implementation
• What if your proposal is approved, but on a smaller scale?
Implement a Segment-by-
Segment Rollout versus an
Enterprisewide Approach
• What will be the impact on the organization be if your business case is not funded
and you continue in your current state? Do Nothing
Enhancing Existing Systems • Can you upgrade or enhance your existing systems to better fit your needs? What
are the costs of and resources available for that alternative?
Obtain a Less Costly System • Is there a less-expensive option, and what are the pros and cons of that choice?
Copy right © 2014 Deloitte Development LLC. All rights reserved. 13 Building a Business Case for Talent Analytics
Example: Comparison of Options
Source: Bersin by Deloitte, 2014.
Copy right © 2014 Deloitte Development LLC. All rights reserved. 14 Building a Business Case for Talent Analytics
Example: Comparison of Preferred Choice vs. “Do
Nothing” Option
Source: Bersin by Deloitte, 2014.
Copy right © 2014 Deloitte Development LLC. All rights reserved. 15 Building a Business Case for Talent Analytics
Structuring the Business Case
Copy right © 2014 Deloitte Development LLC. All rights reserved. 16 Building a Business Case for Talent Analytics
Typical Types of Costs
Technology/Tools costs
Headcount costs
Overhead costs
Training costs
Testing (Sandbox) costs
Hiring costs + onboarding
Allocated time for current staff
New analytic-specific software
Upgraded modules of existing
software
Hardware
New or revised facilities
Copy right © 2014 Deloitte Development LLC. All rights reserved. 17 Building a Business Case for Talent Analytics
Example of Costs
Source: Bersin by Deloitte, 2014.
Copy right © 2014 Deloitte Development LLC. All rights reserved. 18 Building a Business Case for Talent Analytics
Provide Assumptions for Costs
Copy right © 2014 Deloitte Development LLC. All rights reserved. 19 Building a Business Case for Talent Analytics
Structuring the Business Case
Identify the Business Issues and Stakeholders
Define the Solution
Identify Costs
Quantify Impact
Present the Business
Case
Identify issues
impacting the
business
Identify
stakeholders
and
constituents
Articulate in
ways that
engage the
key
stakeholders
Know what
you have
Consider
alternatives
Detail the
solution
Account for
dependencies
Account for
risks
Gather cost-
related
information
Engage
stakeholders
to guide cost
calculations
Provide
assumptions
and
benchmarks
for costs
Identify
expected
benefits
Quantify the
benefits
Identify
intangible
benefits
Know the
competing
projects
Meet with the
“deciders”
prior to the
business case
presentation
Be able to tell
your story in
15 minutes or
less
If Benefits > Costs over a given time period,
you have a compelling business case!
Copy right © 2014 Deloitte Development LLC. All rights reserved. 20 Building a Business Case for Talent Analytics
Examples of Benefits
Copy right © 2014 Deloitte Development LLC. All rights reserved. 21 Building a Business Case for Talent Analytics
Example Quantifying the Benefits
Cost Savings: Hard Costs Cost Savings: Soft Costs
Soft Costs
Time to source / identify new
candidate 10 days
Time to recruit new candidate 50 days
Time to train/develop in year 1 20 days
Total 80 days
16 wks (80 days) x $2,000/wk $32,000
Time to reach productivity $16,000
Total soft costs per employee $48,000
Hard Costs
Recruiting and hiring costs per
employee $20,000
Training and orientation costs per
employee $ 8,000
Total hard costs per lost
employee $28,000
Reducing voluntary attrition among critical roles
Copy right © 2014 Deloitte Development LLC. All rights reserved. 22 Building a Business Case for Talent Analytics
Example Quantifying the Benefits
Cost Savings: Hard Costs Cost Savings: Soft Costs
Soft Costs
Time to source / identify new
candidate 10 days
Time to recruit new candidate 50 days
Time to train/develop in year 1 20 days
Total 80 days
16 wks (80 days) x $2,000/wk $32,000
Time to reach productivity $16,000
Total soft costs per employee $48,000
Hard Costs
Recruiting and hiring costs per
employee $20,000
Training and orientation costs per
employee $ 8,000
Total hard costs per lost
employee $28,000
Reducing voluntary attrition among critical roles
Total Cost of Voluntary Turnover Per Lost Employee
Hard Costs $28,000
Economic (Soft) Costs $48,000
Total $76,000 per lost employee
Copy right © 2014 Deloitte Development LLC. All rights reserved. 23 Building a Business Case for Talent Analytics
Example Quantifying the Benefits
Cost Savings: Hard Costs Cost Savings: Soft Costs
Soft Costs
Time to source / identify new
candidate 10 days
Time to recruit new candidate 50 days
Time to train/develop in year 1 20 days
Total 80 days
16 wks (80 days) x $2,000/wk $32,000
Time to reach productivity $16,000
Total soft costs per employee $48,000
Hard Costs
Recruiting and hiring costs per
employee $20,000
Training and orientation costs per
employee $ 8,000
Total hard costs per lost
employee $28,000
Reducing voluntary attrition among critical roles
Cost of Voluntary Turnover to Organization
1% Voluntary Turnover Rate
X 30,000 employees
X $76,000 cost per employee
Total Cost $22.8M
This organization stands to
save $22.8 million for every 1 point
decrease in their voluntary turnover rate
Total Cost of Voluntary Turnover Per Lost Employee
Hard Costs $28,000
Economic (Soft) Costs $48,000
Total $76,000 per lost employee
Copy right © 2014 Deloitte Development LLC. All rights reserved. 24 Building a Business Case for Talent Analytics
Example: Changing Time Allocation
Source: Large Financial Services Institution, 2014.
Copy right © 2014 Deloitte Development LLC. All rights reserved. 25 Building a Business Case for Talent Analytics
Structuring the Business Case
Identify the Business Issues and Stakeholders
Define the Solution
Identify Costs
Quantify Impact
Present the Business
Case
Identify issues
impacting the
business
Identify
stakeholders
and
constituents
Articulate in
ways that
engage the
key
stakeholders
Know what
you have
Consider
alternatives
Detail the
solution
Account for
dependencies
Account for
risks
Gather cost-
related
information
Engage
stakeholders
to guide cost
calculations
Provide
assumptions
and
benchmarks
for costs
Identify
expected
benefits
Quantify the
benefits
Identify
intangible
benefits
Know the
competing
projects
Meet with the
“deciders”
prior to the
business case
presentation
Be able to tell
your story in
15 minutes or
less
Copy right © 2014 Deloitte Development LLC. All rights reserved. 26 Building a Business Case for Talent Analytics
Presenting the Business Case
Are your ducks in a row?
State the problem or business opportunity
Describe the solution
Identify possible risks, dependencies,
and assumptions
Quantify the benefits / impact
Provide cost details Provide a brief
summary
1 2 3
4 5 6
Copy right © 2014 Deloitte Development LLC. All rights reserved. 27 Building a Business Case for Talent Analytics
Potential Hazards
Not aligned with a
corporate goal
Lack of a champion or
sponsor
Stakeholders not well
informed or supportive
Costs not well-defined or
validated
Benefits not defined in
business terms
Solution not clearly
defined
Copy right © 2014 Deloitte Development LLC. All rights reserved. 28 Building a Business Case for Talent Analytics
Small Steps
• Build the foundational elements: Know your data,
resources & infrastructure
• Implement a few small, successful projects
• Identify other stakeholders for a collaborative first
project
Copy right © 2014 Deloitte Development LLC. All rights reserved. 29 Building a Business Case for Talent Analytics
Resources Available to Members at www.bersin.com
Show Me the Money: How to Secure
Funding for Your Talent Analytics
Business Case
High-Impact Talent Analytics
Getting Started with Talent Analytics
Five-Star Data Quality
Business Case Template for Talent
Analytics – Word and PowerPoint
Talent Analytics Maturity Model
Talent Analytics Maturity Assessment
Talent Analytics Framework
Reports Tools
Recordings
Analytics Driving Action
HR Analytics for Driving People Strategies
Making Better Decisions: Data, Big Data, and You
Driving to World-Class Talent Analytics
Thank You!
Karen O’Leonard
Bersin by Deloitte
Deloitte Consulting LLP
Sally-Ann Cooke
Bersin by Deloitte
Deloitte Consulting LLP
Copy right © 2014 Deloitte Development LLC. All rights reserved. 31 Building a Business Case for Talent Analytics
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Copy right © 2014 Deloitte Development LLC. All rights reserved.
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