building a connected brand in the new facebook - icrossing webinar (slides only)
DESCRIPTION
Facebook's launch of Timeline for businesses requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating 'likes' is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands. THIS VERSION CONTAINS THE WEBINAR SLIDES ONLY. TO REPLAY THE WEBINAR WITH AUDIO, PLEASE VISIT: http://www.slideshare.net/icrossing/building-a-connected-brand-in-the-new-facebook-icrossing-webinarTRANSCRIPT
A New Facebook Has Launched for Business
An iCrossing Webinar
May 3, 2012 | 2:00pm Eastern
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With you today
Ashmi Elizabeth DangEngagement Planner, iCrossing
Doug PlattsSenior Director, Natural Search, iCrossing
Nirmal NijjarSenior Media Manager, iCrossing
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Facebook Pages:Mission Control for Your Brand on Facebook
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EXPRESSION, REACH, AND RESPONSE
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ABOVE THE FOLD
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EXPRESS IDENTITY WITH BRANDING
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WHO GOT IT RIGHT
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PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS
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OFFERS
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MANAGEMENT TOOLS
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Paid Media and Marketing
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REACH GENERATOR PLACES POSTS AS PREMIUM ADS
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GUARANTEED TO REACH 75% OF MONTHLY FANS
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POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY
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The Implications to Search
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INCREASED BREADTH & DEPTH OF BRAND
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RECENCY IS THE NEW RELEVANCY
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SOCIALLY RELEVANT SEARCH RESULTS
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IDENTIFY INFLUENCERS FOR YOUR BRAND
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A NEW KID ON THE BLOCK?
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THE NEWS FEED REMAINS THE PRIORITY
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Q&A
To find out how you can further build your connected brand, contact us: [email protected]
Download your copy of The CMO’s Guide to the New Facebook on our website: www.icrossing.com
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Ashmi Elizabeth [email protected]
Doug [email protected]
Nirmal [email protected]
Thank youA copy of this presentation and audio recording will be available at www.slideshare.net/icrossing within three business days.
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