global, social & valuable: a framework for connected business - gary stein - icrossing
DESCRIPTION
"Global, Social & Valuable: A Framework for Connected Business" as presented by Gary Stein, SVP, Strategy and Planning for iCrossing on Dec 6, 2011 at the Seminarium Social Media Forum 2011 in Lima, Peru.TRANSCRIPT
GLOBAL,
SOCIAL &
VALUABLE a framework for connected business
BRAINS
of trees are in the roots
the
Sustainable
value through communication.
we create
Eighty Percent
of what we do online today didn’t exist five years ago.
Loyalty Rules
sell
Relationships
not products
IMAGE CONTENT PURCHASE
QuickTime™ and a decompressor
are needed to see this picture.
time
valu
e
Eighty Eight Percent
of marketers are investing in content.
High Quality
Content
Committed
Engagement
teams
Obsession
with Analytics
value-
generating
actions
+25% AOV
from social
Massive expansion of
keywords
+60% in North America
+35% in Europe
“HyperMiling”
+212% Traffic
Sustainable
value through communication.
we create
thank you Gary Stein
@garyst3in