building a diverse, multi-generational workforce resulting in innovative solutions and outstanding...
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Presentation from the ERE Expo 2010 Fall in Florida, presented by Reggie StewartTRANSCRIPT
Building a Diverse Workforce
through Innovative Solutions
and Outstanding Service
x
Our Company
Sodexo Société d'Exploitation Hôtelière
“A Company of Service and Hospitality"
A leading provider of integrated food and facilities management services.
• Present in 80 countries • Consumer impact >40 million people • Revenues of $20.5 billion
Our Company
120,000 employees 6000 facilities Serve organizations in 6 business lines:
• Campus Services • School Services (K-12) • Corporate Services • Laundry & Linens Services • Government Services • Healthcare
Innovative service solutions: • Food Services • Clinical Nutrition • Environmental Services (housekeeping) • Facilities Engineering
Talent Acquisition • Centralized, cross business lines • Formed September 2004
Our product to our clients is our people; our ability to
source, attract, and retain talented employees is pivotal
to our company’s success
Diversity and Inclusion at Sodexo
At Sodexo, we believe diversity is a business imperative as well as an ethical and social
responsibility, grounded in our values
"The success of Sodexo and all global businesses today depends on work environments, cultures and structures that empower diverse workforces. Sodexo’s benchmark- diversity and inclusion strategies and initiatives strengthen our value to all stakeholders. Our organization remains steadfast as we continue to foster an inclusive environment and improve the quality of life for all employees and the clients we serve." George Chavel President & CEO
Sourcing and Hiring a
Diverse Workforce
Employment Branding Social
Networking College
Relationships
Alumni Recruiting
New Technologies
Military Recruiting
Future Leaders Internship
Diversity Sourcing
Employee Referral
External Relationships
Geographic & Functional
21st Century Recruiting at Sodexo It’s About Connecting
Social Networking Twitter Blogger
Facebook LinkedIn YouTube
Flickr Virtual Worlds
MySpace
Diversity Focused Associations on Social Media
Women’s Foodservice Forum Society of Professional Hispanic Engineers
Asian American Leadership Network Hispanic Alliance for Career Enhancement Mutlicultural Food & Hospitality Association
Native American Professionals
Social Media Demographics
Twitter.com Attracts young adult,
slightly more female than male audience
Median age is 31 yrs African American
representation is 10% more than internet average
LinkedIn.com Median age is 41 yrs More than 2 times the Asian
representation (9%) of the internet average
Facebook.com Slight female majority Median age is 26 yrs
though 25% are 35+ Higher African
American and Asian representation than internet average
African-Americans (43%) and Hispanics (48%) are more likely to have a profile on an online social
network compared to Caucasians (31%)
Performance Culture
Diversity Recruitment Philosophy
College Relations
Strategic Relationships
Sourcing
Media Outreach & Branding
College Relations
Future Leaders Internship Program STAR Faculty Program Diverse Campus Involvement Diverse Student Group Alliances College Association Relationships
Performance Culture
Diversity Recruitment Philosophy
College Relations
Strategic Relationships
Sourcing
Media Outreach & Branding
College Enrollment Demographics
Between 2005 and 2016, college enrollment is projected to increase
29% for African American students
45% for Hispanic students
32% for Asian American / Pacific Islander students
Goal: On the Spot Hires Hiring commitments from all divisions Talent Advisory Council & Operations
Leadership representation from divisions SVP/HRD/DM and recruiter interviewers
Results: (2007-2009) 385 interviews
20 on the spot job offers 27 interns placed 38 hires to date
Local operators, recruiters, and executives participate in local and national events
Strategic plan and/or planning committee for each association
National and regional board memberships
Targeted sourcing
Build top talent pipeline Intern sourcing
College Association Relationships
Strategic Relationships
Organization Strategic Alliances Veteran and Military Recruiting
Performance Culture
Diversity Recruitment Philosophy
College Relations
Strategic Relationships
Sourcing
Media Outreach & Branding
Organization Strategic Alliances
Local operators, recruiters, and executives participate in local and national events
Strategic plan for each association
Board representation
Identify diverse network groups within national organizations
Latinos and Hispanics In Dietetics and Nutrition
Veteran and Military Recruiting
Employer of Choice for Veterans
Military Community Alliances
Job Board & Resume Search
Internal & External Communications
Military Skills Translation Training
Veteran’s Employee Network Group
The combined department of defense services is the most diverse organization in the world.
21% of those who serve are African Americans compared to 12% of the general population.
Representation of most minority groups at least mirrors that of the general population.
Of all of the services, the Army has the highest percentage of men and women of color.
External Sourcing Leveraging Technology & Web 2.0 Starfinder Employee Referral Program Reconnexions Alumni Community Targeted Diversity Sourcing Plans Recruiter Best Practice Sharing
Internal Sourcing Employee Network Groups High-Potential Internal Talent
Performance Culture
Diversity Recruitment Philosophy
College Relations
Strategic Relationships
Sourcing
Media Outreach & Branding
On-line Sourcing Channels
Minority Professional Associations
Web Sourcing Techniques
Leveraging Technology & Web 2.0
AIRS SourcePoint
Star Finder • Promote through marketing materials • On-going communications & contests • Engage Network Group
Percent of Like Referrals - Females 62.0% - Males 72.0% - Black or African Americans 58.3% - Hispanics 28.6%
Results to date • 33% more Star Finder referals HIRED
Star Finder Employee Referral Program
Reconnexions Sodexo’s Alumni Community
The Bureau of Labor Statistics indicates that over 67% of employees leaving a company would consider coming back.
Alumni community website www.SodexoAlumni.com Leverage Employee Network Groups Continuing communications Retiree work options Source of candidates & referrals
Targeted Diversity Sourcing Plans
Recruiter specific local sourcing strategies
Dedicated resource for diversity sourcing for targeted positions and pipeline building
Diversity sourcing team
Internal Mobility Initiatives
Communication Develop a SodexoNet “Resource Center” that will bring
about an understanding of why internal mobility is important and create behavior change in hiring manager and employee development practices. LAUNCH JANUARY 2011
• http://www.sodexo.jobs/tag-vodcasts (Vodcasts filmed March 2010)
Geographic Cross-Market Talent Planning Identification of geographic Hi-Po talent. Monthly
communication with the business segments to identify cross-market experiential opportunities such as account openings, stretch assignments and special invites to cross-market meetings for top performers
• Phase 1: Chicago pilot through Metropolitan Business Group. LAUNCHED AUGUST 2010
Open House/Unit Visit Quarterly open house observation sessions will expose
our high performing managers to the various business segments. LAUNCH JANUARY 2011
• Phase 1: Chicago pilot through Metropolitan Business Group. Currently identifying units for visits
Internal Mobility requires a cultural commitment.
Despite its applicability in the current economic environment, internal mobility may not be quick to fix.
Factors in Creating a Culture of Internal Mobility
Enlightenment Program
Areas of Focus
Career strategies and planning
Resume critique and templates
Effective interviewing preparation and techniques
How to build a personal and professional network
How to manage your career path
Services are delivered by Executive Recruiters to employees graduating from Emerging Leaders/Market HiPo
Development Programs
FY 2010 Results: post-guidance indicators of career progress of Emerging Leaders/Market HiPo
graduating employees
Results
56 graduates actively participated
33 graduates posted to positions in Career Center
22 graduates received HM interviews for positions
10 graduates hired into new positions
Performance Culture
Diversity Recruitment Philosophy
College Relations
Strategic Relationships
Sourcing
Media Outreach & Branding
Media Outreach & Branding
Employment Branding Strategy Diversity Targeted Branding & Advertising Enhanced Careers Website Enhanced Job Branding Direct Mail Communications
SodexoUSA Careers Websites
Network With Us page integrates 16 Sodexo Careers online properties
New Careers home page being considered Sodexo’s international standard for worldwide implementation
Within 5 years, more people will access the web using mobile devices than desktops.
By the end of this year, over 1 billion users will access the web from a mobile device.
There are over 4.5 billion mobile phones in use today.
m.sodexo.jobs
Quick Response (QR) Code Reader
Link between print media and the web
Real time marketing tool that allows content to be decoded at high speed
Contain a URL up to 4,000 alphanumeric characters
Growing Traffic, Shrinking Spend
Blog & Social Media Launch
250,002 Page Views!
Performance Culture
Diversity Recruitment Philosophy
College Relations
Strategic Relationships
Sourcing
Media Outreach & Branding
Performance Culture
Aspiring to World Class Sodexo Recognition Professional Development Accountability Measures Best Practice Hiring Process
Build a highly engaged recruitment team Value customer service, team work, innovation Celebrate best practices that drive results Measure and reward on results
• Recruiter performance measures • Recruiter incentives – Diversity of Slate
Engage operators and HR partners Promote a warrior recruiter culture Track measurable ROI
• Source of diverse hires • Partner college demographics • Advertising demographics
Build on positive results
Building a Performance Culture
Best Practice Hiring Process: Our Validated Selection Process
Our Validated Selection Process drives the hiring process
Preferred qualifications & structured competency interviews help determine best qualified candidates
Validated structured interviews ensure an unbiased process
Developing and Retaining
our People:
Signature Initiatives
that Make a Difference!
Come Alive with Sodexo On-Boarding and Training Program
The Phases
The Characters
The Virtual Learning Environment
Sodexo’s Culture of Mentoring Three Distinct Initiatives
Sodexo’s Mentoring Culture driven by three signature programs:
• IMPACT—a formal, structured approach focused on developing and retaining high-potential employees
• Peer2Peer—a more informal approach sponsored by our Employee Network Groups
• Bridge—an informal program sponsored within each operating division
Leveraging Employee Network Groups
Senior Directors and Recruiters aligned with one or more Network Groups including several that hold formal leadership roles
• Solicit for high potential employee referrals • Increase awareness of promotional opportunities through
Job Alert Bulletins for high profile, critical jobs • Internal cross-divisional career fairs • PANG partnership mobilizes membership to participate in
college recruitment • SOL partnership mobilizes member participation in
recruitment of diverse engineers
Diversity Awards and Recognition
Top 40 Best Companies for Diversity
Black Enterprise Magazine
Top 60 Companies for Hispanics
Hispanic Business Magazine
50 Best Companies for Latinas to Work For in the U.S.
Latina Style
ERE Best Diversity Recruitment Award
Electronic Recruiting Exchange
NRAEF Spirit Award – Mutltigenerational Workforce
NRAEF
Corporate Equality Index and Best Places to Work
Human Rights Campaign
Top Employer – 5 Star Status
Employer Support of the Guard and Reserve
Number #1 Company for Recruiting and Retention
DiversityInc.
Top US Companies for Asian Pacific Americans
Asian Enterprise Magazine
Recruitment Department of the Year
ERE
Best Employers for Minorities
Atlanta Tribune
Top 60 Companies for Hispanics Hispanic Business Magazine
Best Companies for the GLBT Community
The Advocate
Best Companies for Diverse Graduates
Diversity Edge Magazine
Top 10 Companies for Recruitment & Retention, #3
DiversityInc.
Top 10 Companies for People With Disabilities, #6
DiversityInc.
Jackie B. Trujillo SOAR Award
Womens Foodservice Forum
Top 50 Corporations for Supplier Diversity
US Hispanic Chamber of Commerce
– Reggie Stewart – Senior Director of Talent Acquisition
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