Building a Profile for Building a Profile for Shaw IndustriesShaw Industries

“It’s not the solution itself that is necessarily radical, but the shift in perspective

with which we begin.”

Today’s AgendaToday’s Agenda

Team and Approach

Experience: Ecomagination; Waste-to-Energy

Situation and Objectives

Immersion and Insight

Long-term Program Development

Measurement

Budget/Timing

So What’s A Credible So What’s A Credible Message Strategy for Shaw?Message Strategy for Shaw?

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Third Party CredibilityThird Party Credibility

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Influencer RelationsInfluencer Relations

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PR Strategy: Shaw IndustriesPR Strategy: Shaw Industries“Nature’s design framework: a flowering of

diversity, a flowering of abundance.”

Edelman and GEEdelman and GE

ecomagination & a best practices snapshot