building a successful payperclick campaign with semrush and textbroker
TRANSCRIPT
RELAXWE’LL BE STARTING SHORTLY
BUILDING A SUCCESSFUL PPC CAMPAIGN WITH
&
WHO WE ARE AND WHAT WE DO
THE WEB’S LEADING SEARCH MARKETING AND KEYWORD RESEARCH TOOL
COLLECTING HUNDREDS OF MILLIONS OF SERPs ALMOST DAILY
FIND YOUR COMPETITOR’S WEBSITE ANALYTICS LIKE THEIR TRAFFIC AND ORGANIC & PAID
KEYWORDS
HOW DOES THIS HELP YOU?SEMRUSH PROMOTES EFFICIENCY - ESPECIALLY WHEN USED WITH
OTHER PRODUCTS LIKE TEXT BROKER.
IMMEDIATELY - SAVE MONEY BY CONFIDENTLY TARGETING THE RIGHT KEYWORDS THE FIRST TIME
LONG TERM - INCREASED CONVERSION RATES AND LOWER CPCs
THE STEPS TO A SUCCESSFUL PPC CAMPAIGN
COMPETITOR ANALYSISKEYWORD RESEARCH
ADS COPYCAMPAIGN ORGANIZATION
LANDING PAGES
IDENTIFYING YOUR COMPETITORSKNOWING WHO YOU’RE UP AGAINST
BY KEYWORD
COMPETITOR REPORTS
KEYWORD RESEARCHPROPER KEYWORD RESEARCH WILL HELP
YOU FIND THE MOST EFFECTIVE KEYWORDS TO TARGET IN YOUR PPC CAMPAIGN
SEMRUSH PROVIDES ALL OF THE NECESSARY TOOLS TO IDENTIFY THESE KEYWORDS
QUESTIONS TO ASK YOURSELF
1. WHAT IS THE USER INTENT BEHIND THIS KEYWORD?
2. HOW RELEVANT IS THE KEYWORD?
3. CAN YOU AFFORD TO BID ON THIS KEYWORD?
Your window of opportunity www.getnoticed.com Compelling ads copy is the best way to grab your the searchers attention.
Impacts conversions and traffic www.makemoremoney.net/sellstuff The more relevant your ad is to the searcher’s needs, the better chance that they’ll convert.
Crucial to the success of your campaign... en.wikipedia.org/wiki/adwordssuccessistangible Many campaigns have the tendency to fail simply because their ads copy falls flat.
A WELL-ORGANIZED CAMPAIGNDETERMINE WHICH ADS ARE DRIVING OPTIMAL TRAFFIC AND
CONVERSION
MONITOR AND ADJUST TO CHANGES MORE EFFICIENTLY
INCREASED CONTROL OVER BUDGETS
MAKES NAVIGATION MUCH EASIER
SOME THINGS TO CONSIDER
1. WILL THE CAMPAIGN BE GEOGRAPHICALLY TARGETED?
2. ARE YOUR ADS BEING SERVED ON MULTIPLE DEVICES?
3. WHAT ARE YOUR BUDGETS LIKE?
CAMPAIGN STRUCTURE
FORMULATE YOUR ORDERS WITH CONFIDENCE
INCLUDE THE KEYWORDS FOUND ON SEMRUSH
CITE UP TO 2 EXAMPLES OF YOUR COMPETITOR’S LANDING PAGE FOUND THROUGH SEMRUSH
USE FREE TOOLS LIKE SEOQUAKE TO FIND KEYWORD DENSITY - SEOQUAKE.COM
CLOSING STATEMENTLEARN FROM YOUR COMPETITOR’S
EXPERIENCE
PROMO CODE FOR 2 FREE WEEKS OF SEMRUSH TBWEBINAR-619ZN2JS (EXPIRES Dec. 3, 2013)
DAVID BLACK HEAD OF CUSTOMER RELATIONS
[email protected] @THEGUYATSEMRUSH