building an email list with your wordpress blog for traffic, revenue and influence
TRANSCRIPT
“I SHOULD HAVE STARTED MY EMAIL LIST RIGHT FROM THE START. One of the biggest mistakes I ever made was not starting a list right away. I waited an entire year after selling my eBook before I started to get serious collecting emails. Just think: a year’s worth of customers and I had no great way to contact any of them. I had no way to tell them about the new audio guide that just came out, or that there was a coupon code that they could use during the holidays.”
Pat Flynn of http://smartpassiveincome.com
“If you’re not building an email list, you’re an idiot!”
Two numbers: 300 and 4200
“Email crushes social media.”
Why is email so powerful?
Derek Halpern of http://socialtriggers.com
Offer a Freebie to Entice Readers to Subscribe
• An ebook• An email course• A video or series of video lessons• A sample or excerpt from an information product• A recorded interview or talk• Repackage existing content
A Dedicated Landing/Squeeze Page
Recommended Services: LeadPages, OptimizePress, free WordPress plugins
The Autoresponder series – engage your subscribers, build up trust, get them from Point A to
Point B
What to send to your list?
Autoresponder Strategy
• Alternate between content and promotion
• Welcome -> Content -> Content -> Content -> Promotion -> Content -> Content -> Content -> Promotion
• How aggressive should you be?
A Sample Autoresponder Sequence• Email 1 (immediately) – Send out free ebook as signup bonus
• Email 2 (1 day after signup) – Say thanks for subscribing, introduce yourself and encourage them to connect on social media
• Email 3 (3 days after signup) – Share a piece of premium content not found on your blog and only for subscribers
• Email 4 (7 days after signup) – Send out an email encouraging your subscribers to ask you a question or suggest an idea for a blog post
• Email 5 (9 days after signup) – Share a second piece of premium content not found on your blog
• Email 6 (12 days after signup) – Remind them of some key points in previous messages, explain how your premium ebook will benefit them and link to your sales page
The art of the subject line
• Keep it short – because people scan
• Ask questions to pique curiosityExample: Would You Do THIS For Money?
• Benefits over features• Example: Write a Blockbuster in 30 Days
• Numbers and lists for visual appeal• Example: 10 Win-Win Strategies for Quitting Your Job
Sources: http://www.mequoda.com/articles/audience-development/best-email-subject-lines/, http://www.digitalmarketer.com/101-best-email-subject-lines-2014/
Sources
• https://www.flickr.com/photos/epublicist/8631473613/• http://www.smartpassiveincome.com/the-beginners-guide-to-starting-a-newsletter/• http://moz.com/google-algorithm-change• http://www.postplanner.com/the-facebook-algorithm-changes-again/• http://socialtriggers.com/build-an-email-list/• http://www.kinowear.com/luxury-quality-leather-briefcase-at-an-affordable-price/• http://socialtriggers.com/success-secrets/• http://wpshout.com/choosing-a-well-built-wordpress-theme-a-step-by-step-guide/• http://www.copyblogger.com/guest-post-landing-pages• http://www.wpsuperstars.net/dreamhost-review/ • http://scroogestrategy.com/index.php • http://www.enchantingmarketing.com/subscribe2/• http://www.problogger.net/archives/2015/03/18/building-your-audience-from-zero-to-traction/ • http://conversionxl.com/popup-defense/?hvid=2EcGFw • http://socialtriggers.com/conversion-killer-web-design/ • http://www.digitalmarketer.com/101-best-email-subject-lines-2014/ • http://www.mequoda.com/articles/audience-development/best-email-subject-lines/