building audience and engagement with social media - maine summer camps
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Brought to you by:
The Importance of Social Media
Tom Tash, Marketing Strategist Dream Local Digital
January 2015
About Me:
The Internet, and social media in par3cular, have
RADICALLY CHANGED the way people consume informa3on and the way organiza3ons
PROMOTE THEMSELVES.
The rules of marke3ng HAVE CHANGED.
Consider:
WHERE do your current and future audiences
FIND WHAT THEY NEED?
What does it take?
Listening
70% of people trust online reviews
by strangers
90% of people trust online reviews
by people they know
The key is REPUTATION MANAGEMENT…
And you need it now more than EVER!
What does it take? CONNECTING
#hashtags, RT, Like, Favorite, Reply
The Key is to build ENGAGEMENT #notaonewaystreet
Going BEYOND LIKES takes CREATIVE
CONTENT that CAPTURES people
LISTENING IS content
OUTREACH IS content
CUSTOMER SERVICE is content
Your Customer’s Story
IS CONTENT
Primary Channels for YOU & Audience • Facebook • Google+ • Instagram • Pinterest • YouTube Others to watch: • TwiFer • LinkedIn • Snapchat
Facebook now has more than 1.2 Billion
ACTIVE users
Facebook: Sta]s]cs • More than 50% of ac3ve users log in EACH DAY • Average age of users is 38 and 200 friends • People spend over 700 BILLION MINUTES per month on Facebook
• 2.7 BILLION POSTS are “liked” or commented on each day
• 250 MILLION PHOTOS are shared each day • 1 BILLION video views each DAY • 1 MILLION BUSINESS PAGE “LIKES” are happening each
day – and that is shared with all of their friends
Source: Facebook
Successful Social Media Marke]ng • PROFESSIONALLY designed page • It’s NOT JUST ABOUT POSTS • You MUST have a PLAN. ThoughYul content strategy that incorporates the personal touch, sales and marke3ng, and outreach
• LISTEN AND RESPOND, s3mulate conversa3on • Be a RESOURCE to people • Photos and videos get 60% more li[ • Tag / links, Hashtags • WOW your fans!
Don’t have 3me to establish a presence on SOCIAL MEDIA CHANNELS?
Not sure where to start?
Dream Local Digital can help.
Expert help to get you there
• Social Media strategy development
• Social media page design, management
• Reputa3on Management
• Blog development and content crea3on
• …and more!
Gedng Found SEARCH:
97% of consumers search for local
businesses online
How you rank in SEARCH is cri]cal
• 90% of searchers stop on PAGE 1
• 75% stop a[er 5 lis]ngs
Want to ensure your business can be found locally and on search engines?
Dream Local Digital can help.
EXPERT help to get you there • Search Engine Registra3on • SEO, keyword strategy • SEM and PPC campaigns
• Google, Yahoo, Bing op3miza3on
• …and more!
Impact of Mobile
Facebook now has over 725 million
mobile users Do you have a usable mobile web site?
Need a MOBILE WEB SITE or have ques3ons about how mobile marke3ng should fit
into your plans?
Dream Local Digital can help.
[email protected] www.dreamlocal.com
www.facebook.com/dreamlocal 207-‐593-‐7665
FREE social media & search ranking audit
for aFendees
THANK YOU!