building community - online and otherwise
DESCRIPTION
This presentation was originally given on June 25, 2010 at a Catalyzing Collaboration networking event. Catalyzing Collaboration (www.catalyzing.net) is an organization dedicated to building a vibrant, productive life science community in Chicago by building relationships between academia, researchers, investors and executives at Chicago-area life sciences companies.TRANSCRIPT
1
James Heckman
President
Little Wolf
What is a community?
How do you build one?
The legal stuff
Defining your role
2
3
Mission - Catalyzing Collaboration (www.catalyzing.net)
The Life Sciences community in the Midwest is rich in both depth and breadth of talent, organizations and innovation. The purpose of the Life Sciences Initiative is to create an ongoing interactive forum when:
researchers are brought together to form collaborative communities;
established industry organizations have an opportunity to see new technologies that are being developed in the laboratories of researchers from local and regional universities and early stage companies;
there is an environment that fosters potential partnerships, both strategic and financial in nature.
The Life Sciences Initiative includes formal topic-specific research programs as well as the establishment of social and personal fellowships and mentorships.
4
“The current laws and regulations that govern advertising and promotional practices in the life sciences industry did not anticipate social media.”
Minnie Valena Baylor-Henry, Director, Life Sciences Regulatory Consulting, Deloitte & Touche LLP
5
6
The Tools:
Ning
Podcast
Video
Website
Blog
PR
NewsletterEmail
Speaking Engagements
Networking Events
Award Programs
Written articles
The Persona:
You
Personality
Talents
Network
Personal
Professional
Corporate
Time
7
Go Science!
Introducing: Jack and Diane
8
9
Jack Responsible for technology
transfer at a major university
Uses LinkedIn, but not much else
Needs to connect with new people, opportunities and ideas
10
Jack Connect via LinkedIn with his
personal/charitable network
Read and share newsletters or other content from the group
Diane Responsible for marketing
communications at a medical device manufacturer
Uses LinkedIn and Facebook and Twitter, personal and business
Writes well, enjoys public speaking
Needs a stronger professional network
11
Diane Create an ongoing video series of
short interviews with local life sciences executives
Very time consuming … but First name basis with execs at top life sciences
companies in Chicago
Establishes herself as a recognized name and leader in the field
Developed new skills with video filming, editing and distribution
12
James HeckmanPresidentLittle [email protected]
Please Connect: Twitter – http://www.twitter.com/jheckman
LinkedIn - http://www.linkedin.com/in/jamesheckman
13