building dreams team slideshow
TRANSCRIPT
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SELLER’S GUIDE ®
BUILDING DREAMS TEAM Keller Williams Realty
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ABOUT THE BUILDING DREAMS TEAM Ron Ruscha and Thuy Nguyen founded the Building Dreams Team to
the perfect the systems and strategies that get more homes sold for
the most amount of money.
KING COUNTY
PIERCE COUNTY
SNOHOMISH COUNTY
TABLE OF CONTENTS
MESSAGE FROM RON & THUY 3
Our Mission and Values 4
WHAT SETS US APART
We Work as a Team 5
Our Track Record 8
Communication 9
Marketing 10
WHAT MAKES YOUR HOME SELL?
How It’s Priced 12
How It Shows 13
How It’s Marketed 15
www.BuildingDreams.Team (206) 769-1721
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A MESSAGE FROM RON & THUY
Thanks for taking the time to review our Seller’s Guide. I’m
excited to introduce you to our team as well as our approach
to pricing, showing and marketing your property. You’ll notice
we do things differently for other agents. We are highly
motivated and driven, but we also truly care about our clients.
Our purpose is to collaborate on strategies that serve their
vision and achieve their objectives.
I also want to share with you our strong commitment, because
ultimately, that’s why we’re here –to give back and improve
the lives of folks we come in contact with every day.
I appreciate the opportunity to show you how we will get your
property sold for the most amount of money in the least
amount of time.
www.BuildingDreams.Team (206) 769-1721
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MISSION
DELIVERING THE DREAM OF HOME OWNERSHIP EVERYWHERE
Drive and determination
to get every task done,
to make sure we cover
all activities that bring
the most amount of
buyers which in turn
gets results
WHO WE ARE
VALUES
We believes our team’s success is determined by our ability to maintain our
which is defined by our core values:
DREAMS
Determination
D R E A M S
Results Earn Attitude Manpower Systems
The hard-working
farmer should be first
to receive a share of
crops
Earning trust which
means Transparen-
cy, Responsive,
Caring, Sincere, and
to be Trustworthy.
There is a little differ-
ence in people, but
that little difference
makes a big differ-
ence, the little differ-
ence is ATTITUDE.
Manpower without
Unity is not a strength,
unless it is harmonized
and united properly,
then is becomes s
spiritual power.
Systems that go
beyond the edge of
technology not only in
the way we communi-
cate but also in the way
we market our proper-
ties
www.BuildingDreams.Team (206) 769-1721
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WE WORK AS A TEAM TO GET YOUR HOME SOLD
Moving your home sale from contract to closing requires at minimum 180 individual tasks. That’s a lot of details that no
single agent can effectively manage. Our team of professionals works collaboratively across seven separate positions,
each giving 100% attention to their area of expertise—for the same price as an individual agent. Together, we handle the
entire process, so you can relax, knowing every detail is taken care of.
WHAT SETS US APART| WE WORKS AS A TEAM| TRACK RECORD | COMMUNICATION | MARKETING
www.BuildingDreams.Team (206) 769-1721
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WHAT SETS US APART| WE WORKS AS A TEAM| TRACK RECORD | COMMUNICATION | MARKETING
WHO’S ON YOUR TEAM? LISTING AGENTS
At least two listing agents on every
property ensures 24/7 coverage and
allows agents to do what they do best.
1. RON RUSCHA & THUY NGUYEN
Every listing gets the benefit of Building
Dreams CEOs and Owners, whose primary
job is to make the marketing, promotional
and pricing decisions that will sell your
property for the most amount of money.
2.TITLE & ESCROW
Title search and handling
documents, earnest money
and securing funds are critical
in the sale of your home. Our
Title& Escrow agent makes
sure the transaction runs
smoothly until it is officially
closed.
3. VISUAL SPECIALIST
High-quality video, photos and virtual
tours are produced by our team
specialist to highlight your home’s
best features and attract the 92% of
home buyers who search online. Your
online listing will really pop!
4. TRANSACTION COORDINATOR
Getting an offer on your property is only half
of our job. Once we have the offer, our
contract coordinator assists the primary
agent by ensuring that every detail—major
or minor—is handled at the proper time.
Their expertise = no stress for you.
www.BuildingDreams.Team (206) 769-1721
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WHAT SETS US APART| WE WORKS AS A TEAM| TRACK RECORD | COMMUNICATION | MARKETING
IT’S EASY TO SEE
THAT THE POWER OF 7
IS GREATER THAN 1
5. TELEMARKETER
Our team of telemarketers supports your
listing agents by making thousands of
calls every day, to find the perfect buyer
for your home. No single agent can
accomplish this level of outreach.
6. THE BUYER TEAM
These licensed agents spend 2 – 3 hours
every day prospecting buyers for our
listings. They also show buyers through
our properties—including yours.
7. PARTNER CONTRACTORS
We work with over 30 qualified contractors to
ensure you get quality work at the great price and
get through your inspection or getting your home
getting ready for sale.
www.BuildingDreams.Team (206) 769-1721
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WHAT SETS US APART| WE WORKS AS A TEAM| TRACK RECORD | COMMUNICATION | MARKETING
50 THE BUILDING DREAMS TEAM
3 THE AVERAGE AGENT
$40,000+ ON MARKETING ALONE BY THE BUILDING DREAMS TEAM
$6,710 ON ALL BUSINESS EXPENSES BY THE AVERAGE AGENT
HOMES SOLD LAST YEAR
ANNUAL SPENDING
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Other agent might leave you wondering
what they’re doing to find a buyer for
your property. Not the Building Dreams
Team! We believe in transparency and
constant communication, so we give
you access to Brivity, our online
communication tool.
Why hire a real estate agent who
doesn’t use Brivity? In a competitive
market, you can’t afford to miss a single
detail on the sale of your property.
HOW BRIVITY WORKS?
24/7 access to marketing activities
Links you with the entire team
Shows you where we’re marketing your property
See who has shown your home, with feedback from home buyers
Emails sent at each major task and for each new advertisement
WHAT SETS US APART| WE WORKS AS A TEAM| TRACK RECORD | COMMUNICATION | MARKETING
REAL TIME UPDATES UNTIL IT’S SOLD
www.BuildingDreams.Team (206) 769-1721
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NOBODY DOES MORE TO MARKET YOUR HOME
THE BUILDING DREAMS TEAM
1. 3.2 million potential buyers to just one of our sites
last year.
2. Spent $40,000+ on marketing and servicing our listings
las years.
3. Over 262,000 foreign buyers to just one of our websites
last year.
4. Access to 60,000 active buyers already in our system,
plus new prospects added daily.
5. Full-time telemarketer calling to tell buyers about your
property.
6. Offices in Canada, the United States and Europe,
to service the needs of national and international buyers.
AVERAGE AGENT
1. Lacks resources and expertise to make their website ranks
high and get the traffic.
2. Selling only 11 properties means small marketing budgets.
Average annual spend: $520.
3. Working alone allow little time to spend on international
marketing.
4. Focuses on their own listings, the average agent helped
only 3 buyers last year.
5. Taking care of 180+ tasks leaves no time to prospect and
call potential home buyers.
6. Works out of a single location.
WHAT SETS US APART| WE WORKS AS A TEAM| TRACK RECORD | COMMUNICATION | MARKETING
www.BuildingDreams.Team (206) 769-1721
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INTERNATIONAL MARKETING
In the past 18 months, 80% of our listings were sold to Mandarin Speaking Buyers. International buyers are interested in
the U.S. real estate than ever before. We know how to reach them, speak their language and close the deal. And if we
don’t speak their language, we have access to dozens of translators who can help us connect these international buyers
to your home. Combine our internet and international marketing expertise, and you’ve got everything you need to reach
this huge pool of buyers. ENGLISH | MANDARIN CHINESE | VIETNAMESE
PARTNER TEAM OFFICES VANCOUVER,BC BELLINGHAM, WA SEATTLE, WA PORTLAND, OR SAN FRANCISCO, CA BOISE, ID DENVER, CO AUSTIN, TX LONDON, ENGLAND
AFFILIATED KW OFFICES MEXICO PORTUGAL TURKEY SOUTH AFRICA AUSTRALIA CHINA VIETNAM INDONESIA DUBAI COSTA RICA COLOMBIA BELIZE
www.BuildingDreams.Team (206) 769-1721
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THE 5-5-5 PRICING STRATEGY THE MOST ACCURATE METHOD TO PRICE YOUR HOME
We leverage the same database that agents, banks, appraisers and buyers use to correctly price a property.
WE REVIEW
Original Listing Price
Current Price
Selling Price
Days on Market
Beds, Baths, SF
Lot Size
Year Built
WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED | HOW IT SHOWS | HOW IT’S MARKETED
www.BuildingDreams.Team (206) 769-1721
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Today’s home buyers are armed with more information than ever. They tell their agents which homes they want to see—
and they’ve already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has
high-impact photos to make a lasting first impression and create a desire to see more.
PROFESSIONAL PHOTOGRAPHS
Beautiful, eye-catching photos are
so important to attract buyers who
search online for your home. We
take the highest quality photos for
the greatest impact and to highlight
your home’s best features.
VIDEOGRAPHY
We use high-quality video to create a
compelling virtual tour of your home
that you capture buyer’s attention.
DRONE
Our camera-equipped quadcopter
shoots high-def photos and video
from the air, to capture An impressive
point of view of your home.
3D TECHNOLOGY
Our Matterport camera features
powerful new technology to creat a
detailed 3D Showcase of your home,
for the ultimate virtual experience.
With this technology, home buyers
can move through your property
online, to see it from every angle.
3D Showcase are especially popular
with our foreign home buyers.
WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED | HOW IT SHOWS | HOW IT’S MARKETED
HOW IT SHOWS WE MAKE YOUR LISTING POP!
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THE BASICS: Home—spotless. Lawn—mowed. Clutter—removed. Carpets—cleaned. Odors—gone.
LIVING ROOM: Open up the living room by moving furniture and removing unnecessary items.
KITCHEN: Clear counters, refrigerator art and magnets. Add a plant or fresh flowers. Leave small appliances if used daily.
BEDROOMS: De-personalize by removing photos, posters and personal items to make buyers feel comfortable.
BATHROOMS: Think “hotel.” Add fresh new towels and remove all personal items—no toothbrushes!
STORAGE: Organize closets, laundry room, mudroom and storage areas.
REPAIR: Patch holes and paint walls and ceilings where needed. Replace broken tiles, re-caulk sinks and tubs.
COLORS: Tone down brightly painted rooms. Not all buyers appreciate hot pink, purple or red.
BRIGHTEN: Replace low-watt light bulbs with brighter ones. Clean windows. Open curtains.
PETS: Put away toys, clean litter boxes, deodorize carpets. Take pets with you when house is shown.
OUTSIDE: Think curb appeal! Paint the front door. Pressure wash the driveway, sidewalks, decks and patio. Add a few
shrubs, flowers and fresh mulch. Put away garden tools, hoses, toys and bikes. Remove dead or tired plants.
GARAGE: Remove as many extras as possible. Tools, lawn equipment and bikes are o.k. Leave room for at least one car.
Make it look spacious!
WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED | HOW IT SHOWS | HOW IT’S MARKETED
PREPARATION PAYS OFF IMAGINE YOUR HOME THROUGH A BUYER’S EYES
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Step One – We arm ourselves with National Association of Realtors data that tells us exactly where buyers found the home
they purchased. The top three ways are online, with agents and through yard signs.
Step Two – We target our marketing strategy and resources to match where buyers are finding homes right now. When
more buyers see your property, we can sell it faster.
WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED | HOW IT SHOWS | HOW IT’S MARKETED
WE’LL SELL IT FASTER AND FORE MORE $$
www.BuildingDreams.Team (206) 769-1721
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Other agents may utilize these channels, but our superior
execution makes all the difference. With our sales level
and team approach, we have the resources to advertise
more, post more often and perform the extra steps that
ensure your listing comes up fast.
You just won’t find a team with a more aggressive Internet
marketing strategy. And with 736 homes sold last year, it’s
clear: our system works to your advantage!
WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED | HOW IT SHOWS | HOW IT’S MARKETED
INNOVATIVE INTERNET MARKETING TO REACH THE 92% OF BUYERS WHO SEARCH ONLINE, WE MARKET EVERY PROPERTY IN FIVE PLACES:
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33% of buyers find the home they purchase through real estate agents. This figure has declined in the shift to
online search, but it is still significant. You’d better believe we are marketing to other agents!
WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED | HOW IT SHOWS | HOW IT’S MARKETED
WE DON’T REPLY ON THE INTERNET ALONE
1. ELECTRONIC FLIERS
Dispatched to agents
all around the region,
as well as nationally
and in many cases,
across the globe.
2. PAPER FLIERS
Delivered to top-
producing agents
the area. The 20% of
the agents who sell
80% of the properties
in an area will have
your listing!
3. VIRTUAL TOUR
Uploaded to the
MLS database, so
all agents can see
your property.
4. REALTOR OFFICE
MEETINGS
We’ll personally pitch
your listing and tell
agents why they
should see your
home.
5. COMMUNICATION
We guarantee a
follow-up call each
time an agent shows
your home. We
gather valuable
feedback on what
their buyer liked,
whether they’ll be
making an offer and
if not, why not?
www.BuildingDreams.Team (206) 769-1721
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REACHING BUYERS AT EVERY OPPORTUNITY
1. YARD SIGNS
Approximately 9% of
buyers found the home
they actually purchased
from a yard sign. Our
signs attract buyers by
featuring offers that
others can’t make.
2. OPEN HOUSES
About 5% of buyers
found their home
through open houses.
This figure includes the
large number of new
homes sold through
builder open houses.
3. WORD OF MOUTH
A small percentage of
buyers find the home
they purchase through
a friend, neighbor or
knowing the seller.
4. PRINT
Only 1% of buyers find the
home they purchase
through print advertising.
Yet, 80% of agents spend
80% of their marketing
budgets on print advertising.
20% of buyers find the home they eventually purchase through these four ways:
WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED | HOW IT SHOWS | HOW IT’S MARKETED
www.BuildingDreams.Team (206) 769-1721
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BUILDING DREAMS TEAM - KELLER WILLIAMS EASTSIDE
(206) 769-1721 (425) 285-3200
11109 Slater Ave NE, #200A, Kirkland, WA 98033
www.BuildingDreams.Team