building exceptional volunteer programs...building exceptional volunteer programs january 2018. 1...
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Building Exceptional Volunteer
Programs
January 2018
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Entergy Overview
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• Integrated energy company with operations in 8 states.
• Own and operate power plants with 30,000 MW of generating capacity.
• Serve 2.9 million residential customers in AR, LA, TX and MS.
• Annual revenues of $11 billion and almost 13,000 employees.
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Our mission is to create sustainable value for our owners, customers, employees and communities.”
Leo P. DenaultChairman & CEOEntergy Corporation
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CSR at Entergy Overview
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• $16 million in charitable contributions annually to more than 2,000 non-profit partners.
• 100,000 hours of volunteer service annually
• More than $2.5 million raised annually for elderly and disabled customers for the Power to Care.
• More than $40 million in utility assistance for low income households.
• More than $100 million in value delivered to
to our stakeholders annually.
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“I am so grateful to work for a company that values its employees so much. Thanks again!”
Joel TommeChemistry Specialist, Sr.
Sabine StationEntergy Texas
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“I am an Entergy employee and also an American Indian of the United Houma Tribe. I received my monthly newsletter and read that Entergy made a donation to their college fund. It’s wonderful working for a company so caring for their communities. Lori Averett
Business Services Operation SupportEntergy Louisiana
American College Indian Fund receives donation from Entergy
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Entergy ArkansasTeams up with firefighters for Operation WARM
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“JAG is why I get up in the morning.”
JAG StudentEntergy Texas
Entergy partner Region V receives statewide recognition for JAG out of school model
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Meet Jeralnisha. Native New Orleanian. Navy veteran and single mom. Returning home following her tour of duty, she found her options for a living wage job were limited. Thanks to Entergy’s support of Operation Spark, Jeralnisha is designing the future as a software design engineer for GE Digital.
Operation Spark powers the future through workforce development
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Toting Turkeys in Mountain View
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“I cannot express how much I love Louisiana. It is home, and one of the hardest decisions I would have to make is to chase my dream or live where I love. Thanks to EntergyI didn’t have to choose
between one or the other.”
Gregory SchwingPediatric Cancer ResearcherLSUHSC Career InternshipSummer Program
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There’s No Place Like Home!
Shakira Tate, homeownerEntergy Mississippi
Dorsey familyEntergy New Orleans
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Building Brand & Reputation
16th consecutive year
8x honoree & industry sector leader
2nd time to be named to list
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Top 10 Tips for Exceptional Volunteer Programs
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• Understand: What’s in it for them.• KISS: Keep it simple, sweetie.• Mission moments: why they are crucial. • Engaging corporate volunteers, Part I.• Engaging corporate volunteers, the Sequel.• Avoiding the seven deadly sins. • Thanks and recognition.• Cultivating relationships.• Logistics!• Let’s get social!
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What’s in it for them?
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• Understand what motivates your volunteers.• If you don’t know, ask them.• There are many reasons why people volunteer.
– Passion for the mission– Fun, camaraderie– Networking/Professional development– Making new friends, working on a team– Visibility
• Your job is to create a volunteer experience that meets the needs of your volunteers.
• Use what you learn in your volunteer recruitment efforts.
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Mission Moment
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• Take advantage of every opportunity educate and connect volunteers to your mission.
• The more connected volunteers are to your mission, the more likely they are to continue volunteering AND donating!
• Tell your story; make it personal.– Open or close meetings with a mission moment.– Include a vignette about a client in volunteer
recruitment communications.– Make sure to include a mission moment in all of
your events.
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Keep it Simple, Sweetie!
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• Make sure that is it easy to sign up.
– Are there legal forms or waivers? Put them on-line and ask folks to fill them out ahead of time.
• Easy to get there.
– Maps, directions, signage. Test Google maps.
• Easy to get the job done.
– Be prepared.
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Engaging Corporate Volunteers
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• Do your homework!– Check out the company’s website; learn what issues and
causes they support and what they are already doing in the community.
• Meet with the volunteer coordinator.– How can you help them meet their goals?
• Be organized. Make sure when they come that their employees have a fabulous experience.
• Thank the employees; publicize the heck out the company’s involvement.
• Find out if they have a Dollars for Doers program.
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Engaging Corporate Volunteers
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• A word about charging companies for group volunteer experiences.
• Group volunteer experiences deliver value to the companies that participate.
• Planning and executing group volunteer events takes time and resources.
• It’s not unreasonable to request a small planning grant to cover your time and expenses in delivering a fantastic volunteer experience.
• A word of caution: Take a smart and structured approach. -- waive fees for long-standing partners and/orlarge donors.
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Seven Deadly Sins
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• Asking someone to volunteer, and don’t have anything for them to do when they show up.
• Failing to deliver on the promise – make sure everyone understands expectations.
• Being unprepared/Not have the necessary supplies ready.
• Not matching the volunteer to the task/Asking a volunteer to do something he/she is not trained to do.
• Not having a rain plan.• Underestimating the importance of safety.• Forgetting to thank volunteers.
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Thanks and Recognition
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• Start and end with thanks.
• Follow up.– Email
– Handwritten thank you
– Client notes
– Lunch/Coffee shop gift cards
– Lifesavers, Thin Mints
– Photos
• Two words about certificates:– Always FRAME!!
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Promote, promote, promote: Stay in touch!
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• Sign in sheets: Be sure to capture email addresses of every volunteer.
• Add them to your donor solicitations.
• Add them to your newsletter lists.
• Include them in your year-round communications. Make them feel part of the team!
• Show them the results of their hard work! Make it come to life with photos or video.– NOLA Tree Project Monarch butterfly video.
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Logistics
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• Be ready.
• Have everything planned out.
• Make sure the site is ready, all tools and materials prepared.
• Orientation/training.
• Safety briefing.
• Get to work.
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Be Social!
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• Capitalize on the power of social media.
• Engage your volunteers on the social platforms they use.
• Develop promotions to build your audience.
• Make sure you are using social media to tell your story.
• Post volunteer photos the same day or day
following your event.
• Email volunteers the link to the post.
Invite/incent them to like, tag and share!
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Together. We Power Life.
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