@jackk The Concepts Behind Thinking User First in Consumer & Ad Product Development BUILDING FOR THE USER Jack Krawczyk @JackK

@jackk Hello, Im Jack.

@jackk Ive had the opportunity to work on some fun products

@jackk If Ive learned one thing You do not build ad products for advertisers.

@jackk If Ive learned one thing You build ad products for users.

@jackk If Ive learned one thing What is good for the user is good for the advertiser.

@jackk All good ad products are good consumer products first.

@jackk So What makes a good consumer product? Im glad you asked.

@jackk Context Trigger Activity Reward

@jackk Context Trigger Activity Reward The current activity, location or mindset of your user.

@jackk Context Trigger Activity Reward The moment that inspires turning to your product.

@jackk Context Trigger Activity Reward The thing that people do when they use your product.

@jackk Context Trigger Activity Reward The warm and fuzzies.

@jackk Real World Examples

@jackk Context Trigger Activity Reward Out with friends, doing something fun, feeling amorous.

@jackk Context Trigger Activity Reward This moment reminds me of someone.

@jackk Context Trigger Activity Reward

@jackk Context Trigger Activity Reward I feel more connected with my friends.

@jackk Real World Examples

@jackk Context Trigger Activity Reward Im interested in buying a house.

@jackk Context Trigger Activity Reward I need to know whats available.

@jackk Context Trigger Activity Reward

@jackk Context Trigger Activity Reward

@jackk Context Trigger Activity Reward Im going to check out those 3 houses.

@jackk Real World Examples

@jackk Context Trigger Activity Reward

@jackk Context Trigger Activity Reward Im about to start an endeavor.

@jackk Context Trigger Activity Reward

@jackk Context Trigger Activity Reward The music keeps me company.

@jackk Real World Examples

@jackk Context Trigger Activity Reward Im feeling lonely.

@jackk Context Trigger Activity Reward Im feeling lonely.

@jackk Context Trigger Activity Reward Im going to find someone for this weekend.

@jackk Context Trigger Activity Reward

@jackk Context Trigger Activity Reward Date set for this weekend!

@jackk Whats the common story between these?

@jackk

@jackk All good ad products are good consumer products first.

@jackk Every good product does one thing

@jackk One feature will drive the majority of your usage. Make it count.

@jackk

@jackk Secondary Features

@jackk

@jackk Secondary Features

@jackk Every good product does one thing Thats what you build your ad product to do.

@jackk Native Advertising Paying for the right to become a part of the user experience.

@jackk I read posts to catch up with the people I know. Facebook

@jackk Facebook

@jackk I read stories that make me laugh. Buzzfeed

@jackk Buzzfeed

@jackk I listen to audio. Pandora

@jackk Pandora

@jackk Native Advertising Aligning your ads with the user context, trigger, activity, and reward.

@jackk All good ad products are good consumer products first.

@jackk Q & A Hit me up! @jackk linkedin.com/thepolishjack