Date June 23rd, 2003

Building Great RelationshipsTaking Online Relationships Offline and Offline Relationships Online

Brian Cauble

Who Am I?

✤ Software Developer (Former)

✤ Mobile Apps

✤ Entrepreneur

✤ Startup Advisor

✤ Social Media

✤ Entrepreneurship

✤ Sports

✤ Photography

✤ Crossfit

Networking Events

+

Stacks of Business Cards

=

Losing Touch

The Old Formula

Social Media

My Five Guidelines

1. Be Interesting

2. Be Humble

3. Be Engaged

4. Be Authentic

5. Be Helpful

The Five Guidelines

+

Networking

+

Social Media

=

The New Formula

Techniques (Offline to Online)

Follow Up

✤ Connection Requests

✤ Be Specific

✤ Find Shared Interests

✤ DO NOT SELL!!!

BAD!!!

GOOD!!!

Create Awareness

✤ Update Status/Checkin

✤ Comment/Like

✤ Post Interesting Links & Thoughts

✤ Write About Relevant Topics

Build Trust

✤ Make Connections

✤ Offer Expertise

✤ Lead/Organize or Volunteer for Groups

✤ Let People Into Your World, even the hard stuff

Standout

✤ Passion

✤ Authenticity

✤ Develop an Identity

✤ Reach Out/Keep in Touch

Techniques (Online to Offline)

Expand the Relationship

✤ Coffee/Lunch

✤ Conferences

✤ Common Contacts

Cement the Relationship

✤ Touch Base (it’s simple)

✤ Invitations to Interesting Events

✤ Scan Attendees/Reach Out

Tools

Tools

✤ Evernote

✤ Business Card Scanner Apps (Card Snap/Card Snap Lite)

✤ Contactually

✤ Near Me Apps (Circle, Sonar, Foursquare)

✤ Send Out Cards

Questions