building high performance personas
DESCRIPTION
Based on Provoke's research into state-of-the-art development practices of today's most successful teams, you can learn the secrets to building high performance personas within a matter of minutes. In this presentation our Experience Design experts Zef will walk through an easy-to-accomplish plan for developing your own persona-based scenarios with role-playing.TRANSCRIPT
HIGHPERFORMANCE
PERSONAS
what’s a persona?
THE PROJECT
?
www.ukuleleworld2.com
FIELD RESEARCH
observation
social networks
self-image
tofhuhut
usage environment
intensity of use
motivations
roadblocks
error tolerance
nocturnal inquiry
palmistry
LAB RESEARCH
flickr neuro_rob
flickr 1yen
flickr smiling_da_vinci
flickr benhulley
perceived experience
flickr basurablancaphoto
flickr flutecake
LAB RESEARCHQUALANTITATIVE
ANALYSIS
Mary
- Stu
dent
Dave - T
eacher
egotist eggs on toast
Susa
n - Mum
Nigel -
Muso
Clive - G
roupie
Muso Mum
LAB RESEARCHRESULTATIVE
PERSONA
To see what happened next visit…
http://www.youtube.com/v/NGDLn_DPWLw&rel=1
LAB RESEARCHPROVOKE EXPERIENCEwww.provoke.co.nz