building ip education partnerships & alliances
DESCRIPTION
Building IP Education Partnerships & Alliances. Outreach IP Education. Small team Tight budget Ambitious goals: Raise IP awareness and understanding through smart IP educational resources; Gain data to access and monitor IP awareness among NZ SMEs, and - PowerPoint PPT PresentationTRANSCRIPT
Building IP Education Partnerships
& Alliances
Outreach IP Education• Small team
• Tight budget
• Ambitious goals:Raise IP awareness and understanding through smart IP educational resources;
Gain data to access and monitor IP awareness among NZ SMEs, and
Embed IP in the NZ National Curriculum.
Starting point
Extending audience reachand gaining new contacts
Training community based business assistance providers & educators
Understanding target audience
wants & needs, and discovering gaps
Building partnerships & alliances
Raising IP Awareness
Focus
• Small Business• Young Entrepreneurs
Interact
• Partnerships• Alliances
Transform
• IP capture• IP use
IP Education Partnerships
• Effective communication networks
• Proactive members
• Commercial perspective
• Share our objectives
Selection process
Touch• Background research• Gain introductions
Pause• Consider networking opportunities
Engage• Establish collaborative working relationships
Collaborative team effort
Touch Network
PauseTailor
Engage Deliver
OpportunitiesPartnerships Alliances
Government Ministry of Business, Employment and Innovation- Companies Office- Science & Innovation
Group- Business.govt
New Zealand Trade & Enterprise
Callaghan Innovation
Private SectorNew Zealand Institute of Patent Attorneys
The Institute of Patent & Trade Mark Attorneys of Australia
Public-Private Sector Collaborations
Ministry of EducationMedia Studies Secondary Teachers networkCopyright Council of New Zealand
James Dyson Award - Dyson UK & NZ- Designers’ Institute of
New Zealand- British Council NZ
www.business.govt.nz
infographics
IP education capacity building
Networking• Sponsorships
• Memberships
Tailoring resourcesInnovation Cycle Creation Protection Commercialisation
Entrepreneurial attributes
Awareness Knowledge Effective use
Desired outcomes Identify and capture IP assets
IP component in business planning
Informed commercial decision making
Conducting “go to market” clearance searches
Building IP portfolios
Leveraging IP to maximise business growth
Target Audience GoalsBusiness consultants
Recognise the value of IP and the benefits IP protection may offer
Transfer smart IP business knowledge to clients
Education providers Recognise the commercial value of IP and willing to promote the IP respect message
Proactively raising IP awareness
Students Can identify IP assets and know what types of IP protection is available
Transfer smart IP knowledge to friends and family
Media Appreciate that IP issues are news worthy
Know who to contact if they need material or “IP ambassador” contacts