building talent communities social media for hr managers & practitioners
Post on 14-Sep-2014
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http://www.andrewchow.sgTRANSCRIPT
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Building Talent Communities - Social Media for HR Managers &
PractitionersExploring Social Media to Recruit and Develop
Right Candidates
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Andrew Chow Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008
Education Thames Valley University, UK
Business Awards STB Business Award – Most Innovative Marketing Initiative award
2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010
Certification NLP Practitioner & Certified Life Coach
Forte PR Strategic Counsel, Implementation & Monitoring Social Media Strategy Brand Management Consultancy Personal Branding
Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified Asia Professional Speakers - Singapore
Profile
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Andrew Chow a.k.a Ideasandrew
Social NetworkingFacebook - http://www.facebook.com/#!/AndrewChowKokWahPlaxo http://ideasandrew.myplaxo.com/Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media SharingFlickr Collection - http://www.flickr.com/photos/ideasandrew/Youtube Channel - http://www.youtube.com/user/ideasandrewSlideshare - http://www.slideshare.net/ideasandrewPodomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-bloggingTwitter - http://twitter.com/IdeasandrewWordpress – www.andrewchow.sg
Social CollaborationWikipedia - http://en.wikipedia.org/wiki/User:IdeasandrewMeet up - http://www.meetup.com/members/11966314/
More than 220 interviews/feature in 6 years from local / International media
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Building Talent Communities = Social Recruitment & Development
If Business can be done Socially, so can Recruitment & Development!
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Building Talent Communities
“the process of recruiting candidates
& developing staffthrough the use of social
platforms
- Wikipedia
SR&D 101
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“Talent Communities” Culture
You don't have to be ‘recruiting' to be recruiting
Be social and professional at the same time
Share, not Sell the “company” Weigh the pros and cons of different
networks Integrate social media with other
recruiting channels Encourage external dialogue
SR&D 101
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Social Media Talent Communities’ Trend
What’s happening?
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Go Mobile!
Social Media Talent Communities’ Trend
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Content : User > Original
Original
Co-created
User-generated
Social Media Talent Communities’ Trend
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Conversation : Listening > Talking
Social Media Talent Communities’ Trend
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Community : Niche > Mass
Social Media Talent Communities’ Trend
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4 Social Recruitment/Development Tools
Where are the people?
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Linkedin Talent Pool
Social Recruitment and Development Tools
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BranchOut
Social Recruitment & Development Tools
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Plaxo
Social Recruitment & Development Tools
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“Brand” Network
Social Recruitment & Development Tools
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Building Talent Communities Game Plan
Quick Nuggets for Strategy | Channels | Message
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Strategy
Online Employer Branding Focus on Target Audience
Narrowing instead of Broadcasting
Building Talent Communities - Game Plan
B.A.N
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Channels
No One size Fits all Where to find who?
Too few Channels for too Long Are we casting our net far enough?
Advertising vs Advocating Are our staff helping out in recruitment?
Building Talent Communities - Game Plan
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Message
Use the Right Social Tone for Gen Y Engage other Influencers Encourage more conversation
Building Talent Communities - Game Plan
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7 Building Talent Communities
Best PracticesDue diligence requires more work than you think
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Employer Branding
Building Talent Communities - Best Practices #1
Corporate branding on Twitter
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Employer Branding
Make it fun on fan page & blog
Building Talent Communities - Best Practices #1
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Employer Branding
Building Talent Communities - Best Practices #1
Standardize you Company Name on Linkedin
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Study the candidate/staff connections and network
Building Talent Communities - Best Practices #2
WhoWhatWhereWhen
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Analyze Recommendations
Who WhatWhen
Building Talent Communities - Best Practices #3
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Research on Status and Update
“My boss is a dumbass!”
“It’s Monday and I am already thinking about TGIF”
“Hate to manage our road show this weekend,
it’s a bloody waste of time!”
Building Talent Communities - Best Practices #4
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Social Portfolio
Building Talent Communities - Best Practices #5
Thought Leadership
www.quora.com
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Social Portfolio
Building Talent Communities - Best Practices #5
Thought Leadership
www.smashwords.com
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Social Portfolio
Building Talent Communities - Best Practices #5
Creativity
www.pinterest.com
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Social Portfolio
Building Talent Communities - Best Practices #5
Marketing
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Social Portfolio
Building Talent Communities - Best Practices #5
Training & Development
www.slideshare.net
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Social Portfolio
Building Talent Communities - Best Practices #5
Marketing Communications / Public Relations
www.twitter.com
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Administer Online Test
Building Talent Communities - Best Practices #6
www.proprofs.com
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Develop social media usage policy
Building Talent Communities - Best Practices #7
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Questions and Answers
Let’s chat!