building your design a-team
TRANSCRIPT
![Page 1: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/1.jpg)
Building your A-Team 25 October 2016 | Leading Design conference 2016
Jason Mesut Resonant Design and Innovation
@jasonmesut
![Page 2: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/2.jpg)
We’re in interesting times
Exciting & challenging
![Page 3: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/3.jpg)
There is
Growing demand
![Page 4: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/4.jpg)
Organisations have
Desire to scale
![Page 5: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/5.jpg)
A frustrating
Shortage of supply
![Page 6: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/6.jpg)
A s**storm of
Charlatans Product designers
UX/UI designers
UX engineers
Post discipline designer
UX architects
![Page 7: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/7.jpg)
Ever-changing
Fierce competition
![Page 8: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/8.jpg)
People that don’t stick around
Fickle talent
More money
Better process
Nicer office
Bigger team
More worthy projects
Variety
![Page 9: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/9.jpg)
![Page 10: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/10.jpg)
Packed diary
Never enough time
![Page 11: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/11.jpg)
How do you
Build a great team that lasts?
Q:Given… – High demand – Supply shortage – S**tstorm of charlatans – Fierce competition – Fickle talent – Never enough time – Desire to scale
![Page 12: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/12.jpg)
How do you
Build your A-Team?
Q:
![Page 13: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/13.jpg)
– London focus – 17 years experience – Mostly agency/consultancy – Long-term projects – Hired 100s of designers – Reviewed 1,000s of cvs + folios – Built small and large teams – Advise others
Caveat
Personal perspective
![Page 14: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/14.jpg)
Caveat
Haven’t built a team in years* * Yes, I got sick of it
![Page 15: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/15.jpg)
Caveat
No silver bullets
![Page 16: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/16.jpg)
Given the complexity
Where should you focus?
![Page 17: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/17.jpg)
Key team building activities
Frame
Hire
Fire
Grow
Adapt
Exit
Scope and position the team and the roles within it
Attract and assess the fit of people to your team
Manage those that don’t and can’t fit into your team
Develop individuals, scale the team, increase its presence it
Flex to changing needs and the team dynamics itself
Get out to let others grow and shape things without dependence on you
![Page 18: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/18.jpg)
They are parallel, not sequential
Frame
Hire
Fire
Grow
Adapt
Exit
Join date
Changing context over time
![Page 19: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/19.jpg)
A focus for the next 15 minutes
Frame
Hire
Fire
Grow
Adapt
Exit
Scope and position the team and the roles within it
Attract and assess the fit of people to your team
Manage those that don’t and can’t fit into your team
Develop individuals, scale the team, increase its presence it
Flex to changing needs and the team dynamics itself
Get out to let others grow and shape things without a dependence on you
![Page 20: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/20.jpg)
A focus for the next 15 minutes
Frame
Hire
Scope and position the team and the roles within it
Attract and assess the fit of people to your team
Sets the direction for everything else
![Page 21: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/21.jpg)
Frame Understand and position your team within its current and future context
![Page 22: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/22.jpg)
How framing helps
Frame
Hire
Fire
Grow
Adapt
Exit
Helps all key steps of building your A-Team
Sell to and assess candidates
Manage performance and fit against
Defines shape of future team, how you sell it and how you develop others
Gives you something to adapt from and to
Gives you clarity on whether to stay, go or move
![Page 23: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/23.jpg)
Hire Honestly represent your positioning to others to ensure the right fit and manage expectations
![Page 24: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/24.jpg)
You want to
Attract and assess talent to your frame
![Page 25: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/25.jpg)
You should
Create a positive environment
Honest
Fair
Respectful
Professional
Open
![Page 26: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/26.jpg)
So that
People have the best opportunity to shine
![Page 27: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/27.jpg)
Clarity helps the hiring process
A good framing of your team helps you
1. Write a unique job spec
2. Review cvs and folios
3. Interview candidates
4. Profile them
5. Assess their skills
6. Check references
7. Negotiate a package
![Page 28: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/28.jpg)
How should you frame and hire your A-Team?
![Page 29: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/29.jpg)
Think
W A T C H
![Page 30: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/30.jpg)
Think
W A T C HWork Approach Team Career Help
![Page 31: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/31.jpg)
W A T C HWork Approach Team Career Help
What type of work do you (want to) do?
![Page 32: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/32.jpg)
– Research – Strategy – Concept – Delivery – Optimisation
– Web – Mobile – Desktop – Products – Environments
– eCommerce – Marcomms – Enterprise apps – Financial tools – Consumer apps
– Finance – Healthcare – Retail – Startups – Big brand…
Frame
Hire
W A T C HWork Approach Team Career Help
Level of innovation
Medium Nature Who for
![Page 33: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/33.jpg)
Frame
Hire
W A T C HWork Approach Team Career Help
Relevant or transferable experience
Interests and reservations
Level of innovation
Medium Nature Who for
![Page 34: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/34.jpg)
.wordpress.com
slideshare.com/ 81,765 views 3,822 downloads
Introduce yourselfEmployers will want to know who you are, and if people (the team and your clients) are going to get along with you. They also want to know what makes you different to everyone else.
blog posts you have written) LinkedIn references)
Demonstrate your workingthe result
Share your project experienceand structured case studies that
research or analysis uncovered)
involvement (e.g. increased revenue, happier customers)
Structure with a clear journey and strong narrativeWork out a clear structure, and try to stick to it throughout
Don’t let the medium or the design get in the way
access to your content?
Keep it real
UX Portfolio Tips
2
1
3
includ
![Page 35: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/35.jpg)
![Page 36: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/36.jpg)
![Page 37: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/37.jpg)
W A T C HWork Approach Team Career Help
How do you approach the work you do?
![Page 38: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/38.jpg)
– UCD – Service Design – Lean – XP / SCRUM
– Organisation – Proximity
– Philosophies – Time
Methods + mindset Inter-team collaborationFrame
Hire
– JTBD – JFDI – CHAOS – Double Diamond
W A T C HWork Approach Team Career Help
![Page 39: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/39.jpg)
Methods + mindset Inter-team collaborationFrame
Hire Alignment Flexibility to change
W A T C HWork Approach Team Career Help
![Page 40: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/40.jpg)
It’s hard to assess someone’s approach
![Page 41: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/41.jpg)
Assessing approach
Design challenges offer context control
![Page 42: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/42.jpg)
![Page 43: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/43.jpg)
Design challenges
They are flawed
– False negatives + positives – False context – Take time – Puts people off
![Page 44: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/44.jpg)
![Page 45: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/45.jpg)
Design challenges
Not all bad – Understand their flaws – Appreciate the positives – Focus on approach – Use sparingly
![Page 46: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/46.jpg)
W A T C HWork Approach Team Career Help
What’s your team like?
![Page 47: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/47.jpg)
Frame
Hire
W A T C HWork Approach Team Career Help
– Individuals – Skills – Quality bar – How you talk
about them
– Shape – Reporting lines – Project vs.
functional
– Culture – Socials – Official get
togethers
People Structure Intra + inter team
![Page 48: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/48.jpg)
Frame
Hire Role they play Informal references
W A T C HWork Approach Team Career Help
People Structure Intra + inter team
![Page 49: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/49.jpg)
Profile
Soft skills How do they engage with others and how do they think?
![Page 50: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/50.jpg)
![Page 51: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/51.jpg)
![Page 52: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/52.jpg)
Profile
Hard skills and expertise The craft execution skills
![Page 53: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/53.jpg)
Popular, reductive, bastardisation of Adaptive Path framework
![Page 54: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/54.jpg)
![Page 55: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/55.jpg)
![Page 56: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/56.jpg)
![Page 57: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/57.jpg)
![Page 58: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/58.jpg)
Profile
Shape the role and the talent –What do you need? –Where do you/they think they are?
![Page 59: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/59.jpg)
![Page 60: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/60.jpg)
How do you support career development?
W A T C HWork Approach Team Career Help
![Page 61: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/61.jpg)
Frame
Hire
– Train – Advise – Coach
– Monitor – Review – Assess
– Progress – Incentivise – Praise
Develop individual
Manage performance
Reward and recognise
W A T C HWork Approach Team Career Help
![Page 62: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/62.jpg)
Frame
Hire Journey
Develop individual
Manage performance
Reward and recognise
W A T C HWork Approach Team Career Help
Work / life balance
Future Personal situation
![Page 63: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/63.jpg)
Experience
Aptitude
Aspiration
What have they got evidence of doing?
Where do their skills and temperament seem to align?
Where do they want to develop?
Identify capabilities and growth areas
![Page 64: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/64.jpg)
Over 70 areas and growing
Techniques, methods, approaches
![Page 65: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/65.jpg)
W A T C HWork Approach Team Career Help
Where do you need help?
![Page 66: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/66.jpg)
Frame
Hire
– Competition – Pace – Quality
– Role – Culture – Expertise
Organisation
W A T C HWork Approach Team Career Help
Team You
– Time – Support – Sounding board
![Page 67: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/67.jpg)
Frame
Hire Experience
Organisation
Skills
W A T C HWork Approach Team Career Help
Team You
Perspective Desire
![Page 68: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/68.jpg)
Key takeaways
– Create a positive environment to assess people fairly
– Profile what you need and assess against that
– Use design challenges to understand approach but beware false positives + negatives
– Frame your A-Team and the roles within it
![Page 69: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/69.jpg)
6 key activities for growing a team
Frame
Hire
Fire
Grow
Adapt
Exit
![Page 70: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/70.jpg)
To frame, think
W A T C HWork Approach Team Career Help
![Page 71: Building your Design A-Team](https://reader030.vdocument.in/reader030/viewer/2022020411/587112ff1a28abac6d8b632d/html5/thumbnails/71.jpg)
Thank you Jason Mesut Resonant Design and Innovation
@jasonmesut
slideshare.com/jasonmesut
betteruxportfolios.wordpress.com