building your digital footprint
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Building your Digital Footprint. Standing out in the Cyber World. Agenda. Recruiters’ use of Social Networks Stop Hiding Building your Brand Making your Brand Digital Best Digital Resources for Implementation How to be Searchable Examples Q&A. - PowerPoint PPT PresentationTRANSCRIPT
AgendaAgendaRecruiters’ use of Social NetworksStop HidingBuilding your BrandMaking your Brand DigitalBest Digital Resources for
ImplementationHow to be SearchableExamplesQ&A
75% of recruiters surveyed reported their organizations have formal policies in place that require on-line researching of candidates.
For every 4 applications, 3 will look up a candidate on-line.
Of those 3, 2.55 will be influenced by what they see.
Of those 3, 1.2 will dump a candidate if they see something they don’t like.
Of Recruiters who searched on-line◦78% search engines◦63% social networking sites◦59% photo and video sharing sites◦57% professional and business
networking sites◦48% personal web sites◦46% blogs
Stop Hiding and Stand out Stop Hiding and Stand out from the Crowd!from the Crowd!Go beyond a Resume and Cover
LetterBuild a Professional BrandIdentify your BrandAdvertise your BrandUpload your BrandBe Strategic with your BrandMake your Brand Searchable
Identify your BrandIdentify your Brand◦What are you selling?◦What sets you apart from your
competition?◦What value do you bring?◦What core attributes will you
contribute?◦What attitude and enthusiasm do
you have for the industry, company, organization?
Create a tagline◦ “Enhancing. Advancing. Always Improving”
Create a logo with color and font◦ www.dafont.com◦ Ask a creative friend for assistance
Create a business/networking card◦ www.businesscardland.com ◦ Networking card sample
Write a mission statement or creed◦ Your set of fundamental beliefs and guiding principles
Write a work philosophyWrite a career goals statement
Facebook◦Keep it social but clean it up
LinkedInWordpress TwitterVisualCV, Social Resume, Portfoliovillage,
More…All free resources for basic servicesA fee to upgrade
Make strong professional statements in your status bar
Join 2-3 groups related to your target audience
Remain active◦ In groups ◦With comments◦ In asking questions◦ In offering your professional opinions and ideas
Eventually start your own group◦ It should epitomize your Brand
Create pages that epitomize your Brand◦My Professional Creed◦My Mission Statement ◦My Work Philosophy◦My Professional Goals◦My Work Samples Use passwords to protect your work
◦My Testimonials◦My Perspectives on my Profession This is your blog page That’s my Theme and I’m sticking to it
Locate and begin following your top people and companies
Remain active ◦ Join in on comments◦Make intelligent professional statement
Thank those who begin to follow youJohn’s Twitter story…
Be consistent◦ Tagline, Logo, Photo, Name
Refer to your url’s on your resume and other professional documents
Become a “regular” on Twitter, LinkedIn groups, etc…related to your career of interest◦ Build and nurture these relationships◦ Share your ideas for their company◦ Provide professional opinions about your target industry◦ The more you contribute, the more you will be talked
about
Choose your top people and industries ◦Spend the majority of your time building
and nurturing these relationships
Spend the majority of your time building your LinkedIn profile, your wordpress blog and one additional resource
Be consistent with your name◦ Ex: Lindsay Graham, Brittani Lewis
Update your status’ oftenRemain active with your blogUse trigger wordsAsk friends to recommend your url’s on
their media sitesUse your Wordpress blog as your “hub”
◦ Search engines will locate websites first