building your online brand by beth trejo
TRANSCRIPT
If you Build it Will They Come? Building Your Online Brand
By Beth Trejo
@tre_beth
http://www.linkedin.com/in/bethtrejo
Let’s Connect!
1. Develop a Strong Brand
2. Establish an Online Presence
3. Social Networking
4. Online Reviews
5. Consistency
Building Your Online Brand
Determining Your Brand & Voice
Establish an Online Presence
• Who and How will you manage?
• How will you transfer that online- social sites, reviews, online stores-Etsy?
• % of your job and time will this take?
• Listen
• Engage
• Respond
Social Networking- 3 Steps
FREE : Hootsuite Tweetdeck Google Alerts Twellowhood RSS Namevine
• LinkedIn – for professional networking. • Facebook – for social circles. • Twitter – for everyday conversation and networking.
• Time Saver
• Website
• Posting Content
Climbing the SEO Ladder • Keywords in Text • Content Fresh-Blogs work
well • Links from other sites-
GOLD! • Make Content Linkable • Don’t Rush it-SEO take
awhile • Don’t be sneaky • Hire Help
Simple Keys to Improving Your Placement on Search Engines
Respond
Online Reviews
• Yelp
• Google Reviews
• Social Sites-Recommendations
• Key: Ask people to give you reviews
• Start first thing in the morning (listen)- 5 minutes
• Create a content calendar
Plan Your Day
• Choose what to ignore
• Email files
Questions? [email protected]