bullseye football money league - deloitte us...real madrid a manchester united manchester cit bayern...

Deloitte Football Money League 2019 | Top 20 clubs

BullseyeFootball Money LeagueDeloitte Sports Business GroupJanuary 2019


Real Madrid return to first place in the Money League after generating record revenue of more than €750m in 2017/18, following unprecedented success on the pitch as the club secured a third consecutive Champions League title. FC Barcelona finish second to complete a Spanish one-two at the top, whilst Manchester United slip to third.


MAD MUN BAY MCI ARSPSG CHELIV

JUV

TOT

ATM SCHROM EVE WHUINT

FCB

DOR MIL NEW


Real Madrid1

2017 Revenue

€674.6m(£579.7m)

2018 Revenue

€750.9m(£665.2m)

800

600

400

200

2017 20182014 2015 2016

550 577620

0

675751

47%€356.2m(£315.5m)

19%€143.4m(£127.1m)

34%€251.3m(£222.6m)

1 1 3 2 1

Revenue 2014-2018 (€m) Revenue profile 2018 (€m)

Annual revenue DFML position

Matchday (2)Broadcast (1)Commercial (1)

Twitter followers

31.3m (1st)

Facebook likes 109.4m (1st)

DFML appearances

22

Domestic league

position

Shirt front sponsor

Emirates

UEFA competition

UCL: Winner

Women’s football

Average league

match attendance

Technical kit supplier

adidas

Instagram followers

67.1m (1st)

Yes No

3rd

66,337

800

600

400

200

751356

251

143 145

223

323

120

230

316

104

177

349

64

239

266

690 666

0

629568

FC B

arce

lona

Real

Mad

rid

Man

ches

ter

Uni

ted

Man

ches

ter

City

Baye

rn M

unic

h

1 2 3 4 5

Nearest club comparison 2018 (€m)


2017 Revenue

€648.3m(£557.1m)

FC Barcelona

2018 Revenue

€690.4m(£611.6m)

2


JUV

TOT


FCB

DOR MIL NEW

800

600

400

200

2017 20182014 2015 2016

485561

620

0

648690

47%€322.6m(£285.8m)

21%€144.8m(£128.3m)

32%€223m

(£197.5m)

4 2 2 3 2

800

600

400

200

751356

251

143 145

223

323

120

230

316

104

177

349

64

239

266

690 666

0

629568

FC B

arce

lona

Real

Mad

rid

Man

ches

ter

Uni

ted

Man

ches

ter

City

Baye

rn M

unic

h

1 2 3 4 5

Revenue 2014-2018 (€m) Revenue profile 2018 (€m) Nearest club comparison 2018 (€m)

Twitter followers

29m (2nd)

Facebook likes 102.7m (2nd)

DFML appearances

22

Domestic league

position

Shirt front sponsor

Rakuten

UEFA competition

UCL: Quarter-final

Average league

match attendance


Nike

Instagram followers

63.8m (2nd)

1st

70,872



Women’s football

Yes No


Manchester United

2018 Revenue

€666m(£590m)

3

2017 Revenue

€676.3m(£581.2m)

800

600

400

200

2017 20182014 2015 2016

518 520

689

0

676 666

47%€316.1m(£280m)

18%€119.5m(£105.9m)

35%€230.4m(£204.1m)

2 3 1 1 3




800

600

400

200

751356

251

143 145

223

323

120

230

316

104

177

349

64

239

266

690 666

0

629568

FC B

arce

lona

Real

Mad

rid

Man

ches

ter

Uni

ted

Man

ches

ter

City

Baye

rn M

unic

h

1 2 3 4 5


Twitter followers

18.6m (3rd)

Facebook likes 73.3m (3rd)

DFML appearances

22

Domestic league

position

Shirt front sponsor

Chevrolet

UEFA competition

UCL: R16

Average league

match attendance


adidas

Instagram followers

25.3m (3rd)

2nd

75,102

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


Bayern Munich

2018 Revenue

€629.2m(£557.4m)

4

2017 Revenue

€587.8m(£505.1m)

800

600

400

200

2017 20182014 2015 2016

488 474

592

0

588629

55%€348.7m(£308.9m)

17%€103.8m(£92m)

28%€176.7m(£156.5m)

3 5 4 4 4




800

600

400

200120

230

316

104

177

349

64

239

266

666

0

629568

FC B

arce

lona

Man

ches

ter

Uni

ted

Man

ches

ter

City

Baye

rn M

unic

h

2 3 4 5 6

542

Pari

s Sa

int-

Ger

mai

n

101

128

313

145

223

323690


Twitter followers

4.5m (11th)

Facebook likes 49.5m (4th)

DFML appearances

22

Domestic league

position

Shirt front sponsor

Deutsche Telekom

UEFA competition

UCL: Semi-final

Average league

match attendance


adidas

Instagram followers

14.9m (6th)

1st

75,354

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


Manchester City

2018 Revenue

€568.4m(£503.5m)

5

2017 Revenue

€527.7m(£453.5m)


800

600

400

200

2017 20182014 2015 2016

416463

525

0

528568

47%€265.7m(£235.4m)

11%€63.9m(£56.6m)

42%€238.8m(£211.5m)

6 6 5 5 5




Twitter followers

6.6m (9th)


DFML appearances

14

Domestic league

position

Shirt front sponsor

Etihad Airways

UEFA competition

UCL: Quarter-final

Average league

match attendance


Nike

Instagram followers

9.8m (10th)

1st

54,054

800

600

400

200120

230

316

104

177

349

64

239

266

666

0

629568

Man

ches

ter

Uni

ted

Man

ches

ter

City

Baye

rn M

unic

h

73 4 5 6

514

Live

rpoo

l

542

Pari

s Sa

int-

Ger

mai

n

101

128

313

92

251

171

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

471 481521

0

486542

58%€313.3m(£277.5m)

18%€100.6m(£89.2m)

24%€127.8m(£113.2m)

5 4 6 7 6


Paris Saint-Germain

2018 Revenue

€541.7m(£479.9m)

6

2017 Revenue

€486.2m(£417.8m)




Twitter followers

6.6m (8th)


DFML appearances

9

Domestic league

position

Shirt front sponsor

Emirates

UEFA competition

UCL: R16

Average league

match attendance


Nike

Instagram followers

18.1m (5th)

1st

46,929

800

600

400

200

104

177

349

64

239

266

0

629568

Man

ches

ter

City

Baye

rn M

unic

h

7 84 5 6

514

Live

rpoo

l

Chel

sea

542

Pari

s Sa

int-

Ger

mai

n

101

128

313

92

251

171

83

231

192508

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW



Liverpool

2018 Revenue

€513.7m(£455.1m)

7

2017 Revenue

€424.2m(£364.5m)

800

600

400

200

2017 20182014 2015 2016

306392 404

0

424

514

33%€170.8m(£151.3m)

18%€91.6m(£81.2m)

49%€251.3m(£222.6m)

9 9 9 9 7




Twitter followers

10.9m (6th)


DFML appearances

22

Domestic league

position

Shirt front sponsor

Standard Chartered

UEFA competition

UCL: Runner-up

Average league

match attendance


New Balance

Instagram followers

11.5m (9th)

4th

52,958

800

600

400

200

64

239

266

0

568

Man

ches

ter

City

7 8 95 6

514439

Live

rpoo

l

Chel

sea

Arse

nal

542

Pari

s Sa

int-

Ger

mai

n

101

128

313

92

251

171

83

231

192

112

207

121

506

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW



Chelsea

2018 Revenue

€505.7m(£448m)

8

2017 Revenue

€428m(£367.8m)

800

600

400

200

2017 20182014 2015 2016

388 420 447

0

428506

38%€191.8m(£169.9m)

16%€83.4m(£73.9m)

46%€230.5m(£204.2m)

7 8 8 8 8



800

600

400

200

0

7 8 9 106

514439 428

Live

rpoo

l

Chel

sea

Tott

enha

m H

otsp

ur

Arse

nal

542

Pari

s Sa

int-

Ger

mai

n

101

128

313

92

251

171

83

231

192

112

207

121

85

227

116

506


Twitter followers

12.3m (5th)


DFML appearances

21

Domestic league

position

Shirt front sponsor

Yokohama Tyres

UEFA competition

UCL: R16

Average league

match attendance


Nike

Instagram followers

14.4m (7th)

5th

41,281

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW



Arsenal

2018 Revenue

€439.2m(£389.1m)

9

2017 Revenue

€487.6m(£419m)

800

600

400

200

2017 20182014 2015 2016

359436 469

0

488439 28%

€120.7m(£106.9m)

25%€111.6m(£98.9m)

47%€206.9m(£183.3m)

8 7 7 6 9



800

600

400

200

0

7 8 9 10 11

514439 428 395

Live

rpoo

l

Chel

sea

Tott

enha

m H

otsp

ur

Ars

enal

Juve

ntus

92

251

171

83

231

192

112

207

121

85

227

116

51

200

143

506


Twitter followers

13.9m (4th)


DFML appearances

22

Domestic league

position

Shirt front sponsor

Emirates

UEFA competition

UEL: Semi-final

Average league

match attendance


Puma

Instagram followers

13m (8th)

6th

59,323

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

216258 280

0

360428 27%

€116.5m(£103.2m)

20%€85.2m(£75.5m)

53%€226.6m(£200.7m)

13 12 12 11 10


Tottenham Hotspur

2018 Revenue

€428.3m(£379.4m)

10

2017 Revenue

€359.5m(£308.9m)




Twitter followers

3.2m (14th)


DFML appearances

22

Domestic league

position

Shirt front sponsor

AIA

UEFA competition

UCL: R16

Average league

match attendance


Nike

Instagram followers

3.4m (14th)

3rd

70,642

800

600

400

200

0

128 9 10 11

439 428 395317

Chel

sea

Tott

enha

m H

otsp

ur

Arse

nal

Boru

ssia

Dor

tmun

d

Juve

ntus

83

231

192

112

207

121

85

227

116

51

200

143

57

122

138

506

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

279324 339

0

406 395 36%€143.3m(£126.9m)

13%€51.2m(£45.4m)

51%€200.4m(£177.5m)

10 10 10 10 11


Juventus

2018 Revenue

€394.9m(£349.8m)

11

2017 Revenue

€405.7m(£348.6m)




Twitter followers

6.4m (10th)


DFML appearances

22

Domestic league

position

Shirt front sponsor

Jeep

UEFA competition

UCL: Quarter-final

Average league

match attendance


adidas

Instagram followers

20.6m (4th)

1st

36,510

800

600

400

200

0

12 139 10 11

439 428 395317

Tott

enha

m H

otsp

ur

Arse

nal

Boru

ssia

Dor

tmun

d

Juve

ntus

112

207

121

85

227

116

51

200

143

57

122

138304

57

158

89

Atlé

tico

de M

adri

d

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

262 281 284

0

333 31743%€137.8m(£122.1m)

18%€57.1m(£50.6m)

39%€122.3m(£108.3m)

11 11 11 12 12


Borussia Dortmund

2018 Revenue

€317.2m(£281m)

12

2017 Revenue

€332.6m(£285.8m)




Twitter followers

3.2m (13th)


DFML appearances

15

Domestic league

position

Shirt front sponsor

Evonik

UEFA competition

UCL: Grp UEL:R16

Average league

match attendance


Puma

Instagram followers

6.6m (11th)

4th

79,864

800

600

400

200

0

12 13 1410 11

428 395317

281

Tott

enha

m H

otsp

ur

Boru

ssia

Dor

tmun

d

Juve

ntus

Inte

rnaz

iona

le

85

227

116

51

200

143

57

122

138

9835

148

304

57

158

89

Atlé

tico

de M

adri

d

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

170 177229

0

273 304

29%€89.4m(£79.2m)

19%€56.8m(£50.3m)

52%€158.2m(£140.1m)

15 16 13 13 13


Atlético de Madrid

2018 Revenue

€304.4m(£269.6m)

13

2017 Revenue

€272.5m(£234.2m)



800

600

400

200

0

12 13 14 1511

395317

281 250

Boru

ssia

Dor

tmun

d

Juve

ntus

Inte

rnaz

iona

le

AS R

oma

51

200

143

57

122

138

98

14816748

304

57

158

89

Atl

étic

o de

Mad

rid

3535


Twitter followers

4.1m (12th)


DFML appearances

9

Domestic league

position

Shirt front sponsor

Plus500

UEFA competition

UCL: Grp UEL: Winner

Average league

match attendance


Nike

Instagram followers

6.1m (12th)

2nd

55,477

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


Internazionale

2018 Revenue

€280.8m(£248.7m)

14

2017 Revenue

€262.1m(£225.2m)

800

600

400

200

2017 20182014 2015 2016

163 165 179

0

262 281

53%€147.8m(£130.9m)

12%€35.3m(£31.3m)

35%€97.7m(£86.5m)

17 20 19 15 14





Twitter followers

1.6m (17th)


DFML appearances

22

Domestic league

position

Shirt front sponsor

Pirelli

UEFA competition

n/a

Average league

match attendance


Nike

Instagram followers

2.4m (15th)

4th

56,044

800

600

400

200

0

12 13 14 15 16

317281 250 244

Boru

ssia

Dor

tmun

d

Inte

rnaz

iona

le

AS R

oma

57

122

138

98

14816748

4791

106

Scha

lke

04

304

57

158

89

Atlé

tico

de M

adri

d

3535

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

127179

218

0

172250

19%€47.8m(£42.3m)

14%€35.4m(£31.4m)

67%€166.8m(£147.8m)

n/a 15 15 n/a 15


AS Roma

2018 Revenue

€250m(£221.5m)

15

2017 Revenue

€171.8m(£147.6m)




Twitter followers

1.7m (15th)


DFML appearances

19

Domestic league

position

Shirt front sponsor

Qatar Airways*

UEFA competition

UCL: Semi-final

Average league

match attendance


Nike

Instagram followers

2.2m (16th)

3rd

37,683

800

600

400

200

0

1713 14 15 16

281 250 244

Inte

rnaz

iona

le

AS

Rom

a

98

14816748

4791

106213

Scha

lke

04

304

57

158

89

Atlé

tico

de M

adri

d

Ever

ton

160

208

AC M

ilan

10170

198

Wes

t Ham

Uni

ted

134

183

SSC

Nap

oli

122

35

34

1935

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW

*Shirt front sponsor agreement entered into during 2017/18 season.


800

600

400

200

2017 20182014 2015 2016

214 220 225

0

230 244

44%€105.8m(£93.7m)

19%€47m

(£41.7m)

37%€91m

(£80.6m)

14 13 14 16 16


Schalke 04

2018 Revenue

€243.8m(£216m)

16

2017 Revenue

€230.2m(£197.8m)




Twitter followers

0.7m (20th)


DFML appearances

16

Domestic league

position

Shirt front sponsor

Gazprom

UEFA competition

n/a

Average league

match attendance


adidas

Instagram followers

0.6m (19th)

2nd

61,081

800

600

400

200

0

17 1814 15 16

281 250 244

Inte

rnaz

iona

le

AS R

oma

98

14816748

4791

106213

Scha

lke

04

Ever

ton

160

208

AC M

ilan

10170

35 37

34

1935

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

144 165 163

0

199 213

16%€34m

(£30.1m)

9%€18.9m(£16.7m)

75%€160m

(£141.8m)

20 19 n/a 20 17


Everton

2018 Revenue

€212.9m(£188.6m)

17

2017 Revenue

€199.2m(£171.2m)




Twitter followers

1.7m (16th)


DFML appearances

5

Domestic league

position

Shirt front sponsor

SportPesa

UEFA competition

UEL: Group

Average league

match attendance


Umbro

Instagram followers

0.8m (17th)

8th

39,043

800

600

400

200

0

17 18 1915 16

250 244

AS R

oma

16748

4791

106213

Scha

lke

04

Ever

ton

160

208

AC M

ilan

10170

202

New

cast

le U

nite

d

143

183

SSC

Nap

oli

122

179

Leic

este

r Ci

ty

140

35 37 27

3234

19

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

250199 215

0

192 208

34%€70.2m(£62.2m)

18%€36.9m(£32.7m)

48%€100.6m(£89.1m)

12 14 16 n/a 18


AC Milan

2018 Revenue

€207.7m(£184m)

18

2017 Revenue

€191.7m(£164.7m)




Twitter followers

6.7m (7th)


DFML appearances

21

Domestic league

position

Shirt front sponsor

Emirates

UEFA competition

UEL: R16

Average league

match attendance


adidas

Instagram followers

5.2m (13th)

6th

51,472

800

600

400

200

0

17 18 19 2016

244

4791

106213

Scha

lke

04

Ever

ton

160

208

AC

Mila

n

10170

198

Wes

t Ham

Uni

ted

134

202

143

New

cast

le U

nite

d

37 27

32

28

3734

19

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

155 169 168

0

100

202

16%€31.8m(£28.2m)

13%€27m

(£23.9m)

71%€142.7m(£126.4m)

19 17 n/a n/a 19


Newcastle United

2018 Revenue

€201.5m(£178.5m)

19

2017 Revenue

€99.7m(£85.7m)




Twitter followers

1.3m (19th)


DFML appearances

15

Domestic league

position

Shirt front sponsor

FUN88

UEFA competition

n/a

Average league

match attendance


Puma

Instagram followers

0.2m (20th)

10th

52,297

800

600

400

200

0

17 18 19 2016

244

4791

106213

Scha

lke

04

Ever

ton

160

208

AC M

ilan

10170

198

Wes

t Ham

Uni

ted

134

202

New

cast

le U

nite

d

143

37 27

32

28

3734

19

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


800

600

400

200

2017 20182014 2015 2016

139 161 192

0

213 198

18%€36.4m(£32.3m)

14%€27.7m(£24.5m)

68%€133.8m(£118.5m)

n/a n/a 18 17 20


West Ham United

2018 Revenue

€197.9m(£175.3m)

20

2017 Revenue

€213.3m(£183.3m)




Twitter followers

1.4m (18th)


DFML appearances

5

Domestic league

position

Shirt front sponsor

Betway

UEFA competition

n/a

Average league

match attendance


Umbro

Instagram followers

0.7m (18th)

13th

56,896

800

600

400

200

0

17 18 19 2016

244

4791

106213

Scha

lke

04

Ever

ton

160

208

AC M

ilan

10170

198

Wes

t H

am U

nite

d

134

202

New

cast

le U

nite

d

143

37 27

32

28

3734

19

Women’s football

Yes No


JUV

TOT


FCB

DOR MIL NEW


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