bundle_up brochure 2012

2 Main Street S Hutchinson MN, 55350 • www.explorehutchinson.com

It has always been our belief that an organization of any kind should be in a constant state of change in order to consistently improve. Change offers innovation, internal efficiencies and increased customer satisfaction. Here at the Hutchinson Area Chamber of Commerce & Tourism, we’re no different.

Over the course of the past year, our board and staff have been reviewing our current investment schedule with the goal of developing something that would deliver more value to you, our members. The previous membership investment schedule was based on the number of full-time employees at your business. This model tends to penalize your organization for growing and adding employees, the benefits are the same regardless of your investment, and it does not provide an opportunity to customize your membership to best serve the success of your organization.

With those thoughts in mind, we have developed a tiered investment structure. We understand that organizations have differing needs and interests in utilizing their Chamber membership. The newly developed tier structure allows you to choose which Chamber resources and tools will best serve you.

The new tiered investment schedule is called “Bundle Up” and is designed to deliver various levels of features with each one building on the other by bundling. These resources and tools will deliver benefits to your business through marketing, visibility, face-to-face opportunities with other community leaders, legislative representation and enhanced promotion for your organization.

If a tier doesn’t have all you need, combine it with items from the a la carte menu giving you the flexibility to form the perfect bundle. Another important fact to remember is that at every level, you are supporting our community, allowing us to help make it a viable and vibrant place to live for members of your workforce.

For your convenience, we are transitioning members into this model at the time of renewal. Please review the information in this document to determine the level that is best for your organization. We understand that with change will come questions. Our staff is prepared to answer questions and support you through this process. If you would like a review of your past involvement, we will provide that to assist in your decision making.

Please contact Bill Corby at (320) 234-0785 or [email protected] if you have any questions or would like to set up a meeting to discuss your membership benefits.

We appreciate your past years of support and look forward to working with you in the future.

Bill Corby President

Phone: [email protected]

Angela BrandelMarketing & Communications Coordinator

Phone: [email protected]

Melissa GoldsteinAdministrative SupportPhone: 320-234-0786

[email protected]

ADVANTAGES OF HUTCHINSON AREA CHAMBER CVB MEMBERSHIP

Advocacy: we are the only organization representing the interest of business

Business/ Product Exposure: exposure through our Bring It Home campaign, which is a shop local program as well as our many marketing opportunities (see below)

Business Promotion: through the efforts of the Hutchinson Area Chamber of Commerce & Tourism, we promote and market those who are members of our organization; business referrals are an important piece for our members

Communication: keeping up-to-date with current issues, business achievements, and local acknowledgments with our Monthly Happenings Electronic Newsletter

Community Involvement: giving back and supporting your local business community and workforce

Credibility: membership offers credibility to your business through the Hutchinson Area Chamber & Tourism brand

Economic Development: generating and retaining business in the city through programs such as Grow Minnesota!

Education: participating in quality educational programs, like our Leadership Institute, professional and business seminars, and more

Face-to-Face Interaction: opportunities to socialize with other business professionals (Business After Hours)

Marketing: providing visibility for your organization as well as the community as a whole, through the Chamber’s various marketing opportunities (Hot Deals, Business of the Month, Newsletter Inserts, Sponsorship, Online listing.)

Public Policy: frequent updates and ongoing legislative representation

MembershipFeatures

BENEFITS OF A TIERED MEMBERSHIP INVESTMENT PROGRAM • A tiered structure allows you to more clearly see the return on your investment

• You can customize your membership with the tools and resources that best fit your organization

• By bundling the products and services available to you, each increase in level provides more benfits to your organization, creating a better value than purchasing the same products and services separately throughout the year.

• Your individual membership benefits are displayed in a clear, concise manner

• Bundle-Up!™ gives you, the member, control and choices

Membership LevelsAt a Glance

Programs & Products Inclusive Access Prosperity Colleague Involved Progressive Visionary Associate

Professional Staff and Facilities

Chamber Legislative Representation

Online Membership Directory Listing and Web Page

Category Listings in Member Directory (4)

Member Door Cling

Access to Electronic Communications

Access to All Chamber Events at Member Pricing

Access to All Business After Hours Events

Committee/Task Force Opportunities

Membership Business Referrals

FREE Hot Deals and Job Listings

One Insert in Monthly Newsletter of Your Choice

Multiple Business Locations (Corporate and 1 Add’l)

Category Listings in Member Directory (2 Add’l, 6 Total)

One Complimentary Membership Mailing List

Social Media Pack - Partial

Use of Chamber Conference Room As Available

Enhanced Online Listing Level 1 (see details)

Bring It Home Business Expo Booth

Hometown Golf Challenge Hole Sponsor

Category Listings in Member Directory (2 Add’l, 8 Total)

Social Media Pack - Full

Annual Banquet (2 Tickets)

MN Chamber - Session Priorities Meeting (Jan.)

Music in the Park - Supporting Sponsor

Bring It Home Business Expo Sponsor

Farm Fatigue Sponsor

Annual Banquet (2 Add’l Tickets, 4 Total)

Arts & Crafts Festival Sponsor

Multiple Business Locations (1 Add’l, 3 Total)

Enhanced Online Listing Level 2

Music in the Park - Contributing Sponsor

Annual Banquet (4 Add’l Tickets, 8 Total)

Relocation Packet Sponsor

Hometown Golf Challenge (2 Golfers)

Ag Seminar - Gold Sponsor


Grow Minnesota! Sponsor

Multiple Business Locations (1 Add’l, 4 Total)

Ag Seminar - Platinum Sponsorship

Hutchinson Leadership Institute (Sponsor or 1 Participant)

Music in the Park - Primary Sponsor

Annual Banquet Sponsor with Preferred Seating

Hometown Golf Challenge (2 Add’l Golfers, 4 total)


Individuals who are retired or have no affiliation with a business

Total Value $325 $975 $1,815 $2,625 $3,795 $5,395 $7,995 $100

Your Membership Investment $275 $400 $750 $1,150 $1,700 $3,000 $5,000 $100

Membership LevelsAll The Details

Inclusive Level $275• Professional Staff & Facilities • Chamber Legislative Representation• Online Membership Directory Listing and Web Page• Category Listings in Member Directory (4)• Member Door Cling• Access to Electronic Communications• Access to all Chamber Events at Member Pricing• Access to All Business After Hours Events• Committee/Task Force Opportunites• Membership Business Referrals• FREE Hot Deals and Job Listings

Value before bundle: $325

Access Level $400All benefits of the Inclusive Level plus:• One Insert in the Monthly Newsletter of Your Choice

- $30 Value• Multiple Business Locations: Corporate and 1

Additional - $250 Value• Category Listing in Member Directory (2 Add’l, 6

Total) - $30 Value• One Complimentary Membership Mailing List -

$40 Value• Social Media Pack - Partial - $200 Value• Use of Chamber Conference Room As Available -

$100 Value

Value before bundle: $975

Prosperity Level $750All benefits of the Access Level plus:• Enhanced Online Listing Level 1 - $350 Value• Bring It Home Business Expo Booth - $100 Value• Hometown Golf Challenge Hole Sponsor - $100

Value• Category Listings in Member Directory (2 Add’l, 8

Total) - $30 Value• Social Media Pack - Full - $200 Value• Annual Banquet - 2 Tickets - $60 Value

Value before bundle: $1,815

Colleague Level $1,150All benefits of the Prosperity Level plus:• MN Chamber - Session Priorities Meeting (Jan.) - $100 Value• Music in the Park - Supporting Sponsor - $100 Value• Bring It Home Business Expo Sponsor - $100 Value• Farm Fatigue Sponsor - $100 Value• Annual Banquet (2 Add’l Tickets, 4 Total) -$60 Value• Arts & Crafts Festival Sponsor - $100 Value• Multiple Business Locations (1 Add’l, 3 Total) - $250 Value

• Value before bundle: $2,625

Involved Level $1,700All benefits of the Colleague Level plus:• Enhanced Online Listing Level 2 - $500 Value• Music in the Park - Contributing Sponsor - $150 Value• Annual Banquet (4 Add’l Tickets, 8 Total) - $120 Value• Relocation Packet Sponsor - $250 Value• Hometown Golf Challenge (2 Golfers) - $150 Value


Progressive Level $3,000All benefits of the Involved Level plus:• Ag Seminar - Gold Sponsor - $400 Value• Enhanced Online Listing Level 3 - $700 Value• Grow Minnesota! Sponsor - $250 Value• Multiple Business Locations (1 Add’l, 4 Total) - $250 Value


Visionary Level $5,000All benefits of the Progressive Level plus:• Ag Seminar - Platinum Sponsor - $100 Value• Hutchinson Leadership Institute Sponsor or 1 Participant - $500

Value• Music in the Park - Primary Sponsor - $250 Value• Annual Banquet Sponsor with Preferred Seating - $500 Value• Hometown Golf Challenge (2 Add’l Golfers, 4 Total) - $150

Value• Enhanced Online Listing Level 4 - $1100 Value


Retired but want to stay involved?You can still be in the loop and be considered a member for only $100 - as long as you have no affiliation with a business.

A la Carte Menu

Programs / EventsAnnual Banquet Tickets $30 eachBring It Home Business Expo Booth $100Hometown Golf Challenge Twosome $150Hometown Golf Challenge Foursome $300Hutchinson Leadership Institute (per participant) $500

SponsorshipsAg Seminar - Bronze Sponsor $100Ag Seminar - Silver Sponsor $250Ag Seminar - Gold Sponsor $400Ag Seminar - Platinum Sponsor $500Annual Banquet Sponsor $500Arts & Crafts Festival Sponsor $100Dairy Day Sponsor $100Farm Fatigue Program $100Grow Minnesota! Sponsor $250Hometown Golf Challenge Hole Sponsor $100Hometown Golf Challenge Staffed Hole Sponsor $150Hutchinson Leadership Institute Sponsor $500Music in the Park - Supporting Sponsor $100Music in the Park - Contributing Sponsor $250Music in the Park - Primary Sponsor $500Relocation Packet Sponsor $250

Marketing / ServicesAdditional Website Categories (Max of 10 Total per Business) $15 eachChamber Board Room Use (Unlimited Use Based on Availability) $100/YearEnhanced Online Listing Level 1 $350Enhanced Online Listing Level 2 $850Enhanced Online Listing Level 3 $1,550Enhanced Online Listing Level 4 $2,650Newsletter Ad 2 x 3.5 $250Newsletter Ad 2 x 5 $325Newsletter Insert (8.5” x 11”) $30 Per PageMembership Mailing List $40Multiple Business Locations $250Social Media Pack - Partial $200Social Media Pack - Full $400

** All items in any bundle may be purchased at their full value

Item DescriptionsAdditional Website CategoriesAlows for additional business directory category listings

Ag Seminar - Bronze SponsorYour business name listed on handouts, recognized in our newsletter

Ag Seminar - Silver SponsorYour business name listed on handouts and printed advertising, recognized in our newsletter

Ag Seminar - Gold SponsorYour business name listed on handouts, printed advertising, business name on signage at seminar, recognized in our newsletter

Ag Seminar - Platinum SponsorYour business name listed on handouts, printed advertising, business name and logo on signage at seminar, recognized in our newsletter

Annual Banquet SponsorYour business name on invitation, business name and logo on slide show, business mentioned from stage, recognized in our newsletter

Annual Banquet TicketsAllows advance purchase of Annual Banquet tickets

Arts & Crafts Festival SponsorYour business name on poster, park map given to attendees, recognized in our newsletter

Bring It Home Business Expo BoothReserves your business a booth at our business expo in April

Chamber CVB Board Room UseAllows for unlimited use of our board room, based on availability

Dairy Day SponsorYour business name listed on poster in park, newspaper ad, recognized in our newsletter

Enhanced Online Listing Level 1Your logo next to your listing in the Business Directory or any search result, Your Website Link next to your listing in the Business Directory or any search result, Priority Placement, Enhance your Information Page w/ 1600 character description, eight photos, five bullet points, 20 keywords

Enhanced Online Listing Level 2Same as Level 1 plus business category ad, quick links results ad, recognized as sponsor, ad display tracking, free ad design

Enhanced Online Listing Level 3Same as Level 2 plus search optimization, map upgrade, four banner pages

Enhanced Online Listing Level 4Same as Level 3 plus two additional banner pages

Farm Fatigue ProgramYour busines name on insert inside 300 Farm Fatigue buckets

Grow Minnesota! SponsorYour business name/logo on letters, questionaires and thank you notes sent to local businesses receiving business/retention visits from the Chamber CVB

Hometown Golf Challenge Hole SponsorYour business name and logo posted on a tee box or green during our Hometown Golf Challenge in July, recognized in our newsletter

Hometown Golf Challenge Staffed Hole SponsorYour staff, business name and logo greeting golfers at a tee box during our Hometown Golf Challenge in July, recognized in our newsletter

Hutchinson Leadership InstituteReserves space for one attendee in program

Hutchinson Leadership Institute SponsorYour business name and logo printed in participant binders, listed on poster at each of nine sessions

Membership Mailing ListMember mailing list available in Excel format or labels

Music in the Park - Supporting SponsorYour business name on marketing materials, recognized in our newsletter

Music in the Park - Contributing SponsorYour business name on marketing materials, listed on on-site sign, business mentioned by emcee, recognized in our newsletter

Music in the Park - Primary SponsorYour business name and logo on marketing materials, listed in on-site sign, business mentioned by emcee, stage announcement for your business and distribute information, choose date/and/or band, recognized in our newsletter.

Multiple Business LocationsAllows additonal listings for branches or additional businesses under same owner

Newsletter Ad 2”x3.5”Ad appears every month in our newsletter

Newsletter Ad 2”x5”Ad appears every month in our newsletter

Newsletter Insert (8.5” x 11”)Reserve month of your choice

Relocation Packet SponsorYour business name/logo/promotion identifying you as a sponsor to potential new residents

Social Media Pack - PartialYour business highlighted one month on our blog, in one Facebook post, in one Tweet

Social Media Pack - FullYour business highlighted one month on our blog, five Facebook posts, five Tweets, and 30 second You Tube video

Name of Organization_____________________________________________________________________

Street Address ___________________________________________________________________________

City ________________________________________State_________Zip____________________________

Phone _____________________________________Fax__________________________________________

Email Address ______________________________Website______________________________________

Primary Rep Name ____________________________ Title_______________________________________

Sign_______________________________________Date_________________________________________

Method of Payment

□ Check □ Cash □ Credit Card

For Credit Cards Only

Card # ______-______-_____-______

Expiration Date_________/________

Sign__________________Date______

Please add your multiple business locations or additional representatives. The total number of business locations will vary depending on level of Bundle-UP !

1. Organization or Representative________________________________ Title ______________________

Phone___________________________________Email_________________________________________

2. Organization or Representative ______________________________ Title _______________________

Phone ___________________________________Email ________________________________________

3. Organization or Representative _______________________________Title _______________________

Phone ___________________________________Email ________________________________________

4. Organization or Representative _______________________________Title _______________________

Phone ___________________________________Email ________________________________________

WHY ARE YOU JOINING THE CHAMBER?

Advocacy: we are the only organization representing the interest of business

Business/ Product Exposure: exposure through our Bring It Home campaign and further marketing efforts

Business Promotion: at the Hutchinson Area Chamber of Commerce & Tourism we promote and market

those who are members of our organization; business referrals are an important piece for our members

Communication: keeping up-to-date with current issues, business achievements, and local acknowledgments

Community Involvement: giving back and supporting your local business community and workforce

Credibility: membership offers credibility to your business through the Hutchinson Area Chamber brand

Economic Development: generating and retaining business in the city

Education: participating in quality educational programs

Face-to-Face Interaction: opportunities to socialize with other business professionals

Marketing: providing visibility for your organization as well as the community as a whole

Public Policy: frequent updates and ongoing legislative representation

Levels for Organizations Inclusive Level $ 275

Access Level $ 400

Prosperity Level $ 750

Colleague Level $ 1,150

Involved Level $1,700

Progressive Level $ 3,000

Visionary Level $ 5,000

Associate Level $ 100

bundle_up brochure 2012

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