Burda: Media meets E-Commerce

FIPP World Magazine Congress Rome, September 2013

Burda’s Digital success is based on diversification

September 2013 2

Managed  by    

Acton  Capit

al  Partners

 

FIPP World Magazine Congress

In 2012 digital revenues represent almost 50% of total Hubert Burda Media sales…

Source: Hubert Burda Media Annual Reports 1995 / 2012

3

58%

26%

24%

9%

8%

17%

3%

47%

7%

1995 2012

2,456 871

Publishing Germany

Printing

Publishing International

Publishing International

Publishing Germany

Direct Marketing

Printing

Other

Revenue development 1995 / 2012 Hubert Burda Media in mn EUR, consolidated

September 2013 Hubert Burda Media – FIPP World Magazine Congress

Digital

… and rapidly growing further

Source: Hubert Burda Media Annual Reports 2010 - 2012

4

Revenue development 2010-12 Hubert Burda Media in mn EUR, consolidated

2010 2011 2012

+55%

35% +26%

+23% 2.456 2.176

Non-digital

43% 47%

+12%

1.721

September 2013 FIPP World Magazine Congress

Digital

Where real money in content-based media goes…

September 2013 FIPP World Magazine Congress 5

Advertising sales

Distribution

220 - 250

2.800 - 3.000

online magazines

Market for ‚Content provider‘ in mn EUR

Advertising revenue ALONE is insufficient to finance content-based online media. Therefore, Burda’s online media business model is based on both advertising revenues

and E-Commerce.

 

2013    

1993  

As technology evolves – so does consumer behaviour…

September 2013 6 FIPP World Magazine Congress

•  40 journalists doing quality assurance •  1.19 million contributors •  3.6 million hotel reviews •  76 employees working in technology

Burda International and E-Commerce

September 2013 7 FIPP World Magazine Congress

commission  based  partnering  with  established  E-­‐Commerce  players    

globalising  Burda  assets    

investments  in  independent  E-­‐Commerce  players    

1  

2  

3  

FIPP  World  Magazine  Congress  8  

September 2013

Unique collections from Polish independent fashion designers sold before they are available anywhere else, complementing the fashion competence of our portfolio.

Burda‘s investment in SHOWROOM follows the media meets e-commerce logic and builds on core strengths

FIPP  World  Magazine  Congress  9  

September 2013

Further investments also aim at satisfying consumer demands through selection and technology

   

Burda International Arabellastr. 23

D-81925 Munich