BURNHAM  MARKETING,  LLC  

1  Amber  Ridge  Road  -­‐  Chestnut  Ridge,  NY  10977  –  (917)  686-­‐4816  BURNHAM  MARKETING,  LLC  

1  Amber  Ridge  Road  -­‐  Chestnut  Ridge,  NY  10977  –  (917)  686-­‐4816  

 

“We are all obligated to contribute to society in a way that promotes moral conduct, social consciousness, and influences behavioral change towards positive outcomes.”

Who We Are: A global network of communication strategists, marketing engineers, social scientists, and leadership advisors who collaborate to improve how businesses behave and innovate towards building a better tomorrow.

What We Do: We help organizations create a values-based business infrastructure by aligning brand stakeholder values and integrating CSR best practices into the marketing communications supply chain and work-flow.

How We Do It: By taking a human-centered design approach to stakeholder engagement, change strategies, and impact measurement to create an empathetic and sustainable brand culture that satisfies people’s innate needs, values, learning style, and relationship building requirements.

Why We Do It: Because the relationship dynamics that exist between government, business, media, and citizens are dysfunctional and must evolve to deliver positive social change that supports the global sustainability agenda.

IDENTIFY: A social system is a group of people that can influence one another’s perception and behaviors as a result of sharing ideas, information, and knowledge via interconnected communication channels. A brand’s social system consists of all stakeholders that can directly impact a brand’s image, positioning, reputation, revenue, and equity. Stakeholder brand perceptions, interactions, and how they communicate their brand experiences and opinions will all influence the behavioral output of the social system to define the brand’s culture. ENGAGE: In our highly fragmented and socially connected digital world, it is becoming increasingly more important to connect with people based on their emotions, values, needs, cognitive resistances, interests, heritage, and communication preferences. The more effectively you can engage people in this way, the greater opportunity there is to influence, predict, and support the output of a social system’s collective behavior. This has the ability to evolve culture in a systemic way through intentional design.

BRAND CULTURE DESIGN & DEVELOPMENT

BRAND

EMPLOYEES &INVESTORS

VENDERS & SUPPLIERS

AGENCIES &PARTNERS

MEDIA &TRADE

CUSTOMERS &PROSPECTS

ADVOCATES &INFLUENCERS

PUBLIC &SOCIAL GRAPH

COMPETITORS & MARKET

SOCIAL SYSTEM

 BURNHAM  MARKETING,  LLC  

1  Amber  Ridge  Road  -­‐  Chestnut  Ridge,  NY  10977  –  (917)  686-­‐4816  BURNHAM  MARKETING,  LLC  

1  Amber  Ridge  Road  -­‐  Chestnut  Ridge,  NY  10977  –  (917)  686-­‐4816  

CHANGE: A social system is highly complex and comprised of dynamic drivers, system feedbacks, and emergent patterns, all of which provide the necessary insight to understand how to best influence collective perception and shift behavior of stakeholders to achieve brand impact goals and desired outcomes. By mapping the governing dynamics of the social system, we determine how best to monitor and influence changes within it. IMPACT: We direct the behavioral outcomes of the system by measuring communication flow and by studying stakeholder interactions and relationships to predict how the system will evolve, allowing us to identify key intersections of influence to guide the behavior of the social system to transform culture. This is the process of social engineering.

An overarching change management init iative towards developing a values-based business infrastructure can lead to greater long-term stabil ity while giving a greater purpose to your organization. No longer can we focus purely on immediate short-term gains at the risk of ignoring future human impact. Progress is achieved by people, both internally and externally to any organization, and collaboration is the key. Our suite of services provides the essential approach and methodology necessary to develop socially responsible and sustainable brands. When integrated properly, we all experience posit ive ROI. BE BETTER. CREATE TOMORROW.

To learn more, visit www.burnhammarketing.com or contact us at info@burnhammarketing.com.

Social Engineering Services Provided:

• Process & workflow auditing • Gap analysis & needs assessment • Social innovation maturity evaluation • Culture & values alignment analysis • Social change & collaboration strategy • Design thinking & systems integration • Neurographics & persona development • Organizational design & development • Brand building & go-to-market strategy • Stakeholder communications planning • Socially responsible media management • Centralization of social media governance • Transformation & predictive modeling • Impact measurement frameworks • Intelligent augmentation analytics • § Process & work flow auditing § Gap analysis & needs assessment § Social innovation maturity evaluation § Culture & values alignment analysis § Social change & collaboration strategy § Design thinking & systems integration § Neurographics & persona

development

Key Benefits and Results:

• Create operational efficiency • Improve collaboration & innovation • Maximize investment in human capital • Overcome cognitive dissonance & biases • Improve perception & reputation • Impact key stages of decision making • Develop more effective communications • Align internal & external stakeholders • Shorten time lag to desired outcomes • Influence positive shifts in social behavior • Strengthen high value brand relationships • Improve loyalty, retention, & advocacy • Increase return & improve stability • Maintain a positive growth trajectory • Quantify return from impact investments