Business Plan Presentation

EnglishLive Inc.

EnglishLive Inc.

1934 Broadway

NY, NY 10023

212 362 2374

info@EnglishLive.info

Mission Statement

• To enable students to have the confidence to communicate with the world .

• To be able to deliver an ESL solution to countries and rural areas with broadband access so their citizens can experience learning English using a premier yet affordable ESL program by leveraging technologies of the Web, mobile, cloud and big data.

The Team

Founded & Operated by:

• Rosally Daniel

• Andre Bodowski

Rosally Daniel is a business administrator with a degree in Economis who has been managing companies for over 10 years.

Andre Bodowski is a marketing director with over 10 years of international experience, with a focus on bringing new services and products to emerging markets.

The Problem

• Millions of students in developing countries need to learn English as a foreign language.

• There are not enough native-speaking teachers who are qualified to provide adequate teaching.

• Schools can be expensive.

• Affordable schools offer subpar services

The Solution

• The best English teachers in the world are here in America.

• Using the latest online education technologies, EnglishLive created an online platform that brings demand and supply closer together: we created virtual classrooms that use audio, video, and interactive tools that allow students to learn English anywhere, and teachers to teach English to foreign students in the most efficient and effective way

The Market Size

• According to the 2011 Ambient Insight Study, the potential for Digital English learning products and services will reach $2.58B by 2016

• The same study identifies over 20 important markets worldwide, with over 100 million potential students

• Even a tiny fraction of market share is enough to make our school successful.

• The online world will allow the school to acquire students using digital advertising tools that can be targeted at search engines and social media sites so we can identify and reach students, our main target group.

Competition

EnglishLive Competitors (traditional schools, other online EFL schools)

Offer localization (classes taylored to micro-regions

Offline schools do. Online schools don’t

100% of teachers are native speakers

Local traditional schools located in foreign countries can’t offer. Most online schools do not offer such guarantee because they are not located in the U.S. Like we are.

Business Model

• All of our classes are conducted online. We provide a solution that combines the convenience of online classes, with the power of one-to-one learning experience.

• This allows us to cater to a target market of busy students and professionals.

• In addition, we offer 100% native teachers who are qualified to teach foreign students.

Business Model

• All instructors are online: no physical classes, no overheads related to facilities maintenance. All teachers are independent contractors will be working from home.

• The platform is online: all stakeholders (students, instructors, administrators) interact via the LMS platform.

• Margins are high, costs are low. Tuition is affordable. Payback is achieved within the launch FY and ROI is high (see Financials)

Financials

Basic Assumptions FY1

Class duration/hours 2

Teacher

compensation/hour $40.00

Classes per month 8

Student tuition per

hour $12.00

Number of Classrooms 20

Payment processing

fee% 3%

Students per classroom 8 Effective tax rate 15%

TOTAL STUDENTS 160

Total Gross Revenue (Sales) $ 437,760

Cost of Sales

Hourly Payroll Teachers $ 128,000

Hourly Programmers $ 3,000

Hourly quality controllers / Facilitators $ 25,600

Hourly School secretary $ 8,000

IT Support $ 12,800

Moodle costs $ 9,600

CMS Solution $ 10,800

Web/DB Hosting $ 12,000

Payment processing $ 9,216

Total Cost of Sales $ 231,016

Gross Profit $ 203,672

Advertising $ 15,530

Accounting and legal $ 3,000

Taxes (real estate, etc.) $ 48,384

Total Expenses $ 61,149

Net Profit $ 142,523

Capital Requirements

• This is not a capital intensive enterprise.

• No systems are going to be developed: all software solutions are leveraging existing (and robust) solutions such as Moodle used worldwide by several thousand online schools.

• Therefore, only basic set up costs and marketing costs are required. Initial investments:

• US$ 10,000 for advertising at a cost per acquisition of US$ 62.50.

• Founders are responsible for most programming and setup. IT costs arelimited to SaaS services and hosting: US$ 2,000

• Total investment needed: US$ 12,000

• Payback: 8 months.