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Bus MapWashington DC

Bus Areas ServedWashington DC

Garages Areas Served By Bus Divisions

BLADENSBURG PREDOMINATELY NE AND SE WASHINGTON, ALTHOUGH THESE BUSES OPERATE THROUGHOUT THE CITY, AS WELL AS UPPER PRINCE GEORGE’SCOUNTY (COLLEGE PARK, LANHAM, NEW CARROLLTON, HYATTSVILLE,TAKOMA PARK, CHEVERLY, GREENBELT, CALVERTON). 326 BUSES

FOUR MILE RUN ALEXANDRIA, ARLINGTON, FAIRFAX, ANNANDALE, SPRINGFIELD, BURKE CENTER, PENTAGON, CENTREVILLE, VIENNA, FAIR OAKS, TYSON’S CORNER,CHANTILLY, MCLEAN, FEDERAL TRIANGLE, CAPITOL HILL, CONSTITUTION AVENUE, THE MALL, GEORGETOWN, FARRAGUT SQUARE, K STREET CORRIDOR. 216 BUSES

LANDOVER MOST OF PRINCE GEORGE’S COUNTY, INCLUDING: BOWIE, GREENBELT, CAPITOL HEIGHTS, DISTRICT HEIGHTS, SUITLAND, SEAT PLEASANT, MARLOWHEIGHTS, AND ANDREWS AIR FORCE BASE. SOME BUSES DO OPERATE INTOTHE DISTRICT VIA PENNSYLVANIA AVE., SE AND SOUTH CAPITOL STREET. 181 BUSES

MONTGOMERY THESE BUSES GENERALLY OPERATE WITHIN MONTGOMERY COUNTY TAKINGPASSENGERS TO MARYLAND METRORAIL STATIONS AND INTO THE DISTRICT.SOME BUSES DO OPERATE IN NORTHWEST DC. MAJOR AREAS SERVED INMONTGOMERY COUNTY INCLUDE POTOMAC, SILVER SPRING, BETHESDA,WHEATON, AND ROCKVILLE. 214 BUSES

NORTHERN NORTHWEST DC, DOWNTOWN BUSINESS DISTRICT, SOUTHWEST DC, EASTERN MONTGOMERY COUNTY (SILVER SPRING, MONTGOMERY HILL,KENSINGTON, WHEATON, AND ASPEN HILL). 171 BUSES

PRINCE WILLIAM PRINCE WILLIAM COUNTY INCLUDING DALE CITY, WOODBRIDGE, DUMFRIES,AND MANASSASS. 107 BUSES

ROYAL STREET ALEXANDRIA, ARLINGTON, FAIRFAX, MT. VERNON, FAIRFAX CITY, NATIONALAIRPORT. 69 BUSES

SOUTHERN AVENUE CIRCULATES SE AND SW DC, GOING INTO PRINCE GEORGE’S COUNTY INCLUDING: CAMP SPRINGS, FT WASHINGTON, CLINTON, MARLOW HEIGHTS,HILLCREST HEIGHTS, OXON HILL. 141 BUSES

WESTERN NORTHWEST AND DOWNTOWN DC. ALSO SOUTHWEST MONTGOMERYCOUNTY, GEORGETOWN (BETHESDA, CHEVY CHASE, AND POTOMAC). 133 BUSES

WEST OX ARLINGTON, FAIRFAX, VIENNA, TYSON’S CORNER, ANNANDALE, CENTERVILLE,SULLY STATION, MCLEAN, CHANTILLY, FAIR OAKS, GREAT FALLS, BURKE, FALLSCHURCH, PENTAGON 91 BUSES

Bus Rider Demographic Profile ReportWashington DC DMA

Scarborough Research 2010 Release 1 (March 2009 ‐ February 2010)

Description Count Pct. Count Pct. Index

Total Adults 4,709,707 100.0% 578,236 100.0% 100Male 2,273,223 48.3% 280,921 48.6% 101Female 2,436,484 51.7% 297,315 51.4% 99Age 18 ‐ 24 551,893 11.7% 134,659 23.3% 199Age 25 ‐ 34 857,600 18.2% 111,144 19.2% 106Age 35 ‐ 44 939,081 19.9% 109,163 18.9% 95Age 45 ‐ 54 949,093 20.2% 94,864 16.4% 81Age 55 ‐ 64 730,142 15.5% 73,014 12.6% 81Age 65+ 681,898 14.5% 55,392 9.6% 66Age 35 ‐ 49 1,387,682 29.5% 157,332 27.2% 92HHI L/T $25,000 330,002 7.0% 75,527 13.1% 186HHI $25,000 ‐ $34,999 379,770 8.1% 63,888 11.0% 137HHI $35,000 ‐ $49,999 562,744 11.9% 82,656 14.3% 120HHI $50,000 ‐ $74,999 604,998 12.8% 54,355 9.4% 73HHI $75,000+ 2,832,193 60.1% 301,810 52.2% 87

Commute/Any Purp. by BusTotal Adults

us Riders

$ , , , ,HHI $100,000+ 2,063,212 43.8% 215,928 37.3% 85L/T High School Grad 363,281 7.7% 74,956 13.0% 168Graduated High School 1,260,616 26.8% 158,869 27.5% 1031‐3 Years of College 1,206,305 25.6% 139,541 24.1% 94College Graduate (4 or more years) 1,879,505 39.9% 204,870 35.4% 89Married 2,702,490 57.4% 216,724 37.5% 65Single (never married) 1,295,852 27.5% 283,135 49.0% 178Wid/Sep/Div. 711,365 15.1% 78,377 13.6% 90Employed 3,234,756 68.7% 414,544 71.7% 104White Collar 2,380,720 50.5% 305,208 52.8% 104Blue Collar 854,036 18.1% 109,336 18.9% 104White (Non‐Hisp.) 2,865,925 60.9% 216,870 37.5% 62African American/Black (Non‐Hisp.) 978,764 20.8% 227,014 39.3% 189Spanish/Hispanic only 482,777 10.3% 84,096 14.5% 142Asian (Non‐Hisp.) 214,219 4.5% 28,717 5.0% 109Own Residence 3,409,466 72.4% 288,708 49.9% 69Rent Residence 1,089,458 23.1% 235,443 40.7% 176

Count: Number of persons in column who match the criteria in row.Pct: Percentage of persons in column who match the criteria in row.Index: Pct in column 2 divided by pct in column 1, times 100 (Average = 100)

Scarborough Report ‐Bus Riders

Copyright 2010, Scarborough Research Corporation

Metro MapWashington DC

WMATA Metrorail Rider Demographic Profile ReportWashington DC DMA

Scarborough Research 2010 Release 1 (March 2009 ‐ February 2010)

Description Count Pct. Count Pct. Index

Total Adults 4,709,707 100.0% 838,255 100.0% 100Male 2,273,223 48.3% 446,541 53.3% 110Female 2,436,484 51.7% 391,714 46.7% 90Age 18 ‐ 24 551,893 11.7% 131,323 15.7% 134Age 25 ‐ 34 857,600 18.2% 176,373 21.0% 116Age 35 ‐ 44 939,081 19.9% 189,539 22.6% 113Age 45 ‐ 54 949,093 20.2% 156,837 18.7% 93Age 55 ‐ 64 730,142 15.5% 130,215 15.5% 100Age 65+ 681,898 14.5% 53,968 6.4% 44Age 35 ‐ 49 1,387,682 29.5% 258,974 30.9% 105HHI L/T $25,000 330,002 7.0% 45,101 5.4% 77HHI $25,000 ‐ $34,999 379,770 8.1% 52,119 6.2% 77HHI $35,000 ‐ $49,999 562,744 11.9% 64,926 7.7% 65HHI $50,000 ‐ $74,999 604,998 12.8% 80,231 9.6% 75HHI $75,000+ 2,832,193 60.1% 595,878 71.1% 118HHI $100,000+ 2,063,212 43.8% 446,248 53.2% 122L/T Hi h S h l G d 363 281 7 7% 33 788 4 0% 52

Total Adults Commute/Any Purp. by Commuter Rail

‐Commuter Rail Riders

L/T High School Grad 363,281 7.7% 33,788 4.0% 52Graduated High School 1,260,616 26.8% 128,218 15.3% 571‐3 Years of College 1,206,305 25.6% 176,916 21.1% 82College Graduate (4 or more years) 1,879,505 39.9% 499,333 59.6% 149Married 2,702,490 57.4% 413,588 49.3% 86Single (never married) 1,295,852 27.5% 336,610 40.2% 146Wid/Sep/Div. 711,365 15.1% 88,057 10.5% 70Employed 3,234,756 68.7% 671,810 80.1% 117White Collar 2,380,720 50.5% 554,782 66.2% 131Blue Collar 854,036 18.1% 117,028 14.0% 77White (Non‐Hisp.) 2,865,925 60.9% 456,104 54.4% 89African American/Black (Non‐Hisp.) 978,764 20.8% 226,519 27.0% 130Spanish/Hispanic only 482,777 10.3% 75,083 9.0% 87Asian (Non‐Hisp.) 214,219 4.5% 47,852 5.7% 126Own Residence 3,409,466 72.4% 520,858 62.1% 86Rent Residence 1,089,458 23.1% 269,466 32.1% 139

Count: Number of persons in column who match the criteria in row.Pct: Percentage of persons in column who match the criteria in row.Index: Pct in column 2 divided by pct in column 1, times 100 (Average = 100)

Scarborough Report ‐Commuter Rail Riders

Copyright 2010, Scarborough Research Corporation

Exterior Bus Adver�sing - Buses go where people go! From the district to suburban areas in Maryland & Virginia, ExteriorBus Adver�sing reaches consumers 24/7, where they live,work, shop & play! Most media available from 10 bus garages.

King-Size Bus Posters - 30”H x 144”W - The best mass-reachmedia, Kings move at eye-level through heavily trafficked areas, impac�ng over 90% of the market!

Kings with Headliners - 30”H x 144”W (Bo�om) & 26”H x 357”W (Top)Combined with King-Size Bus Posters, headliners provide anexcellent opportunity to generate truly crea�ve, a�en�ongrabbing adver�sing.

Ultra King-Size Bus Posters - 53”H x 233”W or 34”H x 228”WAllows you to generate reach, frequency & impressions while crea�ng excitement via their huge eye-catching size.

Ultra King-Size Bus Poster with Headliner - 34”H x 228”W (Bo�om) & 26”H x 357”W (Top)

Make a splash in DC and create a buzz. Consumerscan’t miss these dynamic adver�sements asthey create las�ng impressions.

Taillight Displays - 21”H x 72”W - Impact commuters with head on exposure to traffic

trailing buses. A cost efficient way to get more bang for your buck!

Prince William Mini Taillight Displays- 24”H x 50”W - Available in Prince

William County only.

Impact Washington, DC’sMost Populated Areas

Ultra King-Size Bus Posters King-Size Bus Posters

Ultra King-Size Bus Posters with Headliners

Taillight Displays

Exterior BusWashington DC

Wrapped Bus Adver�sing - A “Bulle�n on Wheels”, wrappedbus adver�sing makes a standout splash in a market that iszoned out to Bulle�ns.

Wrapped Buses - Creates a buzz in the Washington, DC marketwith their non-tradi�onal & unique style.

Fullback Bus Displays - With a large crea�ve format, seen by both pedestrians & vehicular traffic, Fullbacks offer unique ways to reach heavily trafficked areas & crowded highways.

Ultra Super Kings - Provides the impact of a bulle�n with the flexibility of bus adver�sements.

Coverage Op�ons:Wrapped Buses with windows covered, Ultra Super Kings & Fullback Bus Displays

Commuter Coverage - Buses travel from Prince William County into DC going by the Pentagon, Capitol Hill &

Downtown DC.

Wrapped Buses with windows not covered & Fullback Bus Displays

WMATA Coverage - Buses travel in DC, Suburban Maryland & Northern Virginia.

Impact the Streets withMoving Billboards

WMATA Wrapped Buses Commuter Coverage Wrapped Buses

Fullback Bus Displays

Ultra Super Kings

Wrapped BusesWashington DC

Interior Bus Adver�sing - The most cost-efficient way to reachthe local market. The average daily ridership is 500,005.

Interior Bus Cards - 22”H x 21”W* - Located directly behind the driver, making your adver�sement a focal point in the front sec�on of the bus.

Interior Bus Cards - 11”H x 28”W & 11”H x 42”W - Riders have �me to read & absorb the main message & product informa�on on these above window adver�sements.

Brand Buses - 1 (22”H x 21”W) & 16 (11”H x 28”W) “Own” the en�re interior of the bus, which offers exclusive coverage to one adver�ser.

Coverage in Washington, DC, Suburban Maryland &Northern Virginia. Also offered is Ethnic Coverage.

*22”H x 21”W are the same size as Rail Car Cards,which allows adver�sers to u�lize rail media

simultaneously with no addi�onal produc�oncost.

Create a Total Experience

Brand Buses

Interior Bus Cards 22”H x 21”W



Interior BusWashington DC

2012 Rate CardExterior Bus

Washington DC

King-Size Bus Posters - 30”H x 144”W

King-Size Bus Posters with Headliners - 30”H x 144”W (Bo�om) & 26”H x 357”W (Top)

King-Size Bus Posters - 30”H x 144”W District of Columbia ONLY

Washington DC Metro Area, Including Maryland & Virginia

All net rates are per 4 week period.Produc�on not included.

SHOWING LEVEL #100 #50 #25 UNIT

UNITS 700 350 175 1

4-25 WEEKS $402,500 $201,250 $100,625 $575

26-51 WEEKS $350,000 $175,000 $87,500 $500

52 WEEKS $315,000 $157,500 $78,750 $450


UNITS 200 100 50 1

4-25 WEEKS $140,000 $70,000 $35,000 $700

26-51 WEEKS $126,000 $63,000 $31,500 $630

52 WEEKS $115,000 $57,500 $28,750 $575

SHOWING LEVEL #50 #25 UNIT

UNITS 350 175 1

4-25 WEEKS $638,750 $319,375 $1,825

26-51 WEEKS $574,875 $287,438 $1,643

52 WEEKS $511,000 $255,500 $1,460

Headliners have an addi�onal install charge.

See your Account Execu�ve for more informa�on.

2012 Rate CardExterior Bus

Washington DC

Ultra King-Size Bus Poster - 53”H x 233”W or 34”H x 228”WDistrict of Columbia ONLY

Taillight Display - 21”H x 72”W

Mini Taillight Display - 24”H x 50”W - Prince William Co. ONLY

Ultra King-Size Bus Poster - 53”H x 233”W or 34”H x 228”WWashington DC Metro Area, Including Maryland & Virginia



UNITS 150 75 1

4-25 WEEKS $262,500 $131,250 $1,750

26-51 WEEKS $236,250 $118,125 $1,575

52 WEEKS $210,000 $105,000 $1,400


UNITS 50 25 1

4-25 WEEKS $100,000 $50,000 $2,000

26-51 WEEKS $90,000 $45,000 $1,800

52 WEEKS $80,000 $40,000 $1,600


UNITS 700 350 175 1

4-25 WEEKS $280,000 $140,000 $70,000 $400

26-51 WEEKS $252,000 $126,000 $63,000 $360

52 WEEKS $224,000 $112,000 $56,000 $320


UNITS 18 9 1

4-25 WEEKS $5,400 $2,700 $300

26-51 WEEKS $4,860 $2,430 $270

52 WEEKS $4,320 $2,160 $240

Ultra King-Size Bus Posters with Headliners - 34”H x 228”W (Bo�om) & 26”H x 357”W (Top)


UNITS 150 75 1

4-25 WEEKS $450,000 $225,000 $3,000

26-51 WEEKS $405,000 $202,500 $2,700

52 WEEKS $360,000 $180,000 $2,400

Headliners have an addi�onal install charge.


2012 Rate CardWrapped Buses

Washington DC

Wrapped Bus - WMATA

Ultra Super King

Wrapped Bus - General Coverage

(Prince William Co & DC)

Fullback Bus Display

(Prince William Co & DC)

Wrapped Bus - Commuter Coverage

(DC, Maryland & Northern Virginia - No Window Coverage)

(WMATA & Prince William Co.)


SHOWING LEVEL #100 #50 #25

UNITS 80 40 20

4-25 WEEKS $400,000 $200,000 $100,000

26-51 WEEKS $360,000 $180,000 $90,000

52 WEEKS $320,000 $160,000 $80,000

SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $1,700

26-51 WEEKS $1,530

52 WEEKS $1,360


UNITS 56 28 14

4-25 WEEKS $280,000 $140,000 $70,000

26-51 WEEKS $252,000 $126,000 $63,000

52 WEEKS $224,000 $112,000 $56,000


UNITS 8 4 2

4-25 WEEKS $40,000 $20,000 $10,000

26-51 WEEKS $36,000 $18,000 $9,000

52 WEEKS $32,000 $16,000 $8,000


UNITS 100 50 25

4-25 WEEKS $120,000 $60,000 $30,000

26-51 WEEKS $108,000 $54,000 $27,000

52 WEEKS $96,000 $48,000 $24,000

2012 Rate CardInterior Bus

Washington DC

Interior Bus Card - 22”H x 21”W - General Coverage



Brand Bus - Various Sizes - General Coverage


SHOWING LEVEL FULL HALF QUARTER

UNITS 1200 600 300

4-25 WEEKS $9,600 $4,800 $2,400

26-51 WEEKS $8,640 $4,320 $2,160

52 WEEKS $7,680 $3,840 $1,920


UNITS 1200 600 300

4-25 WEEKS $14,400 $7,200 $3,600

26-51 WEEKS $12,960 $6,480 $3,240

52 WEEKS $11,520 $5,760 $2,880


UNITS 800 400 200

4-25 WEEKS $16,000 $8,000 $4,000

26-51 WEEKS $14,400 $7,200 $3,600

52 WEEKS $12,800 $6,400 $3,200


UNITS 800 400 200

4-25 WEEKS $160,000 $80,000 $40,000

26-51 WEEKS $144,000 $72,000 $36,000

52 WEEKS $128,000 $64,000 $32,000

2012 Rate CardBus Media-Ethnic

Washington DC


Taillight Displays - 21”H x 72”W

African American Coverage

Interior Bus Cards - 11”H x 28”W



UNITS 320 160 80

4-25 WEEKS $184,000 $92,000 $46,000

26-51 WEEKS $165,600 $82,800 $41,400

52 WEEKS $147,200 $73,600 $36,800


UNITS 320 160 80

4-25 WEEKS $128,000 $64,000 $32,000

26-51 WEEKS $115,200 $57,600 $28,800

52 WEEKS $102,400 $51,200 $25,600


UNITS 800 400 200

4-25 WEEKS $6,400 $3,200 $1,600

26-51 WEEKS $5,760 $2,880 $1,440

52 WEEKS $5,120 $2,560 $1,280

2012 Rate CardBus Media-Ethnic

Washington DC


Taillight Displays - 21”H x 72”W

Hispanic Coverage



UNITS 200 100 50

4-25 WEEKS $115,000 $57,500 $28,750

26-51 WEEKS $103,500 $51,750 $25,875

52 WEEKS $92,000 $46,000 $23,000


UNITS 200 100 50

4-25 WEEKS $80,000 $40,000 $20,000

26-51 WEEKS $72,000 $36,000 $18,000

52 WEEKS $64,000 $32,000 $16,000

Rail Sta�on Adver�sing - Impact riders daily as they commute to and from work, school and play all month long.Rail Sta�on Adver�sing can be used for point-of-purchase opportuni�es (direc�onals to retail loca�ons, restaurants, venues, etc.).

Two-Sheet Posters - 46”H x 60”W - Situated at the entranceand exit ways of Metro’s rail sta�ons, Two-Sheet Posters generate mul�ple impressions throughout the dura�on of thecampaign.

Dioramas - 43”H x 62”W - Located mainly on sta�on pla�orms, Dioramas are backlit adver�sements that impact riders both entering and exi�ng the train.

Banners - Various Sizes - Provide high-impact adver�sing in the District’s most frequented sta�ons. Large colorful canvases provide long viewing distance asbig bold graphics stand out in gray, concrete rail sta�ons.

Digital Projec�on -5’H x 9’W Projected Image - Projects a vibrant image onto a life-sized wallscape

and allows for fluid movement and “real-�me” interac�on with graphics. This unconven�onal

wall display surrenders control of the image inresponse to commuters’ body movements

and creates an entertaining and engagingbrand immersion for all passersby.

Create Long-Term Recogni�on

Two-Sheet Posters Dioramas

Banners

Digital Wall

Rail Sta�on MediaWashington DC

Rail Sta�on MediaWashington DC

Tier ABallstonBethesdaCapitol South*Crystal CityDupont CircleFarragut North *Farragut WestFederal CenterFederal Triangle*Foggy Bo�omGallery Place*L’Enfant Plaza*McPherson SquareMetro Center*Navy Yard*Pentagon*Pentagon CityRosslynShady GroveSilver SpringSmithsonianUnion Sta�on*Vienna

Tier BAnacos�aArchivesBranch AvenueBrookland-CUAColumbia HeightsCourt HouseEastern MarketEast Falls ChurchFort To�enFranconia-SpringfieldFriendship HeightsGlenmontGreenbeltGrosvenorHun�ngtonJudiciary SquareKing StreetMedical CenterMt Vernon Square - UDC*New CarrolltonReagan Na�onal Airport*Rhode Island AvenueSouthern AvenueSuitlandTakomaTenleytownU Street-CardozoVan Ness - UDCWest Fall ChurchWoodley Park - Zoo

Tier CAddison RoadBenning RoadBraddock RoadCapitol HeightsCheverlyClarendonCleveland ParkCollege ParkCongress HeightsDeanwoodDunn LoringEisenhower AvenueForest GlenGeorgia Avenue - PetworthLandoverMinnesota AvenueNaylor RoadPotomac AvenuePrince George’s PlazaRockvilleShaw/Howard UniversityStadium-ArmoryTwinbrookVan Dorn StreetVirginia SquareWaterfrontWest Hya�svilleWheatonWhite Flint

*Sta�on Domina�on Sta�ons - Individual Dioramas purchased at these sta�ons may be temporarily moved to an alterna�ve sta�on agreed upon by both

par�es for Sta�on Domina�on Package.

Diorama Tier Op�ons

Rail Car Adver�sing - Washington, DC has the second longest commute in the US (US Census). Be a part of Metrorail’s over 767,000 commuters daily who spend an average of more than 33 minutes commu�ng to and from work.

Rail Car Cards - 22”H x 21”W & Rail Headliners - 11”H x 62”W -Strategically located to be visible to riders and allows a cap�veaudience ample �me to read and internalize the message.

Full Brand Rail Cars - 7 (22”H x 21”W) & 8 (11”H 62”W) - With endless crea�ve op�ons, including repe��on of a single message or a series of messages to create a story, BrandTrains demand higher recall from this cap�ve commu�ng audience.

Half Brand Rail Cars - 4 (22”H x 21”W) & 4 (11”H 62”W)A more affordable way to brand a rail car, for half the price.

Wrapped Rail Cars - Eye-catching media form generates high awareness and buzz. Sold

individually or as inseparable pairs.

Create a Total Experience

Brand Rail Car

Rail Car Card

Rail Headliner

Rail Car MediaWashington DC

Wrapped Rail Car

Sta�on Domina�ons - Enables a single adver�ser to blanket all of the media in the District’s most frequented sta�ons.With media strategically located in high-traffic areas, a Sta�onDomina�on surrounds the consumer with mul�ple messagesthroughout their commute.

Sta�ons Available for the Sta�on Domina�on Package:Center City - Metro Center Sta�onVerizon Arena - Gallery Place Sta�onGovernment Sta�on - L’Enfant Plaza Sta�onK Street Corridor - Farragut North Sta�onUnion Sta�on - Metro LevelCapitol Hill - Capitol South Sta�onPentagon Sta�onFederal Triangle Sta�onMLB Na�onal’s Park - Navy Yard Sta�onConven�on Center - Mt Vernon Square Sta�onRonald Reagan Na�onal Airport Sta�on

Media in Sta�on Domina�on Packages:Media varies per sta�on

Two-Sheet Posters - 46”H x 60”WDioramas - 43”H x 62”W

Banners - Various SizesPla�orm Runners -Various Sizes

Pylons - Various SizesPillars - Various Sizes

Floor Graphics - Various SizesBacklit Wallscapes - Only Available

at Pentagon Sta�on

Create a CompleteSponsorship Environment

Two-Sheet Posters Dioramas

Banners

Floor Graphics

Sta�on Domina�onsWashington DC

2012 Rate CardRail Sta�on Media

Washington DCTwo-Sheet Posters - 46”H x 60”W

Dioramas - Individual Selec�ons - 43”H x 62”W

Banners - Various Sizes

Digital Projec�on - 5’H x 9’W (1280 x 720 Pixels) - Farragut West

Premium Two-Sheet Posters - 46”H x 60”W

Includes 86 Metro Rail Sta�ons & 14 Virginia Railway Express Sta�ons



UNITS 180 90 45

4-25 WEEKS $135,000 $67,500 $33,750

26-51 WEEKS $121,500 $60,750 $30,375

52 WEEKS $108,000 $54,000 $27,000

SHOWING LEVEL PREMIUM

UNITS 30

4 WEEKS $45,000

SHOWING LEVEL OPTION A OPTION B OPTION C

UNITS 1 1 1

4-25 WEEKS $2,000 $1,400 $800

26-51 WEEKS $1,800 $1,260 $720

52 WEEKS $1,600 $1,120 $640

SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $5,000

26-51 WEEKS $4,500

52 WEEKS $4,000

SHOWING LEVEL UNIT

UNITS :15 SECOND SPOT

4-25 WEEKS $10,000

26-51 WEEKS $9,000

52 WEEKS $8,000

Dioramas - Showings - 43”H x 62”WSHOWING LEVEL QUARTER

GENERAL MARKET

QUARTER

DC STATIONS ONLY

UNITS 45 20

4-25 WEEKS $63,000 $36,000

26-51 WEEKS $56,700 $32,400

52 WEEKS $50,400 $28,800

Floor Graphics - Various SizesSHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $5,000

26-51 WEEKS $4,500

52 WEEKS $4,000

Other Specialty Media opportuni�es are available upon request.All Specialty Media, Banners & Floor Graphics have an addi�onal install charge.


2012 Rate CardRail Car Media

Washington DC

Rail Car Cards - 22”H x 21”W - General Coverage

Rail Headliners - 11”H x 62”W

Half Brand Rail Cars - 22”H x 21”W (4) & 11”H x 62”W (4)

Full Brand Rail Cars* - 22”H x 21”W (7) & 11”H x 62”W (8)

Wrapped Rail Car

Includes Metro Rail & Virginia Railway Express



UNITS 1,000 500 250

4-25 WEEKS $160,000 $80,000 $40,000

26-51 WEEKS $144,000 $72,000 $36,000

52 WEEKS $128,000 $64,000 $32,000

SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $12,000

26-51 WEEKS $10,800

52 WEEKS $9,600


UNITS 320 160 80

4-25 WEEKS $192,000 $96,000 $48,000

26-51 WEEKS $172,800 $86,400 $43,200

52 WEEKS $153,600 $76,800 $38,400


UNITS 320 160 80

4-25 WEEKS $384,000 $192,000 $96,000

26-51 WEEKS $345,600 $172,800 $86,400

52 WEEKS $307,200 $153,600 $76,800

*12 Week Minimum Buy*

*Brand Car with Ceiling Graphics quoted upon art work submission*


UNITS 1,000 500 250

4-25 WEEKS $175,000 $87,500 $43,750

26-51 WEEKS $157,500 $78,750 $39,375

52 WEEKS $140,000 $70,000 $35,000

2012 Rate CardDomina�on Packages

Washington DC

A one-�me produc�on cost is in addi�on to the 4 week space cost.The above es�mated produc�on costs includes taxes, shipping and file prep.

Es�mate will vary based on number of crea�ve execu�ons employed.

Please contact your sales representa�ve for more informa�on.

*Es�mated produc�on cost, sizes and materials are subject to changebased on transit authori�es structure altera�ons.

SHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $130,000

ESTIMATED PRODUCTION $35,000

All net rates are per 4 week period.

Center City/Metro Center

SHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $125,000


Union Sta�on Metro LevelSHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $100,000


Verizon Arena/Gallery Place

SHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $100,000


K Street Corridor/Farragut NorthSHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $100,000


Government Sta�on/L’Enfant Plaza

SHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $150,000


Pentagon Sta�on

SHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $125,000


Capitol Hill/Capitol South

SHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $30,000


Conven�on Center/Mt Vernon

SHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $30,000


Reagan Na�onal AirportSHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $30,000


MLB Na�onal’s Park/Navy Yard

SHOWING LEVEL UNIT

UNITS PACKAGE

4 WEEKS $75,000


Federal Triangle Sta�on

Sta�on Domina�ons start on the 1st of the monthand run for 4 weeks.

2012 Rate CardRail Media-Ethnic

Washington DC

Two-Sheet Posters - 46”H x 60”W

Dioramas - 43”H x 62”W


Dioramas - 43”H x 62”W

African American Coverage

Hispanic Coverage



UNITS 120 60 30

4-25 WEEKS $90,000 $45,000 $22,500

26-51 WEEKS $81,000 $40,500 $20,250

52 WEEKS $72,000 $36,000 $18,000

SHOWING LEVEL MINIMUM BUY

UNITS 15

4-25 WEEKS $11,250

26-51 WEEKS $10,125

52 WEEKS $9,000


UNITS 1 1 1

4-25 WEEKS $2,000 $1,400 $800

26-51 WEEKS $1,800 $1,260 $720

52 WEEKS $1,600 $1,120 $640


UNITS 1 1 1

4-25 WEEKS $2,000 $1,400 $800

26-51 WEEKS $1,800 $1,260 $720

52 WEEKS $1,600 $1,120 $640

2012 Rate CardRail Media-VRE

Washington DC

Car Cards - 22”H x 21”W

*Minimum buy for Wild Trains is 12 weeks.

Wild Trains* - 33”H x 144”W - 1 Posters per Car


Virginia Railway Express



UNITS 90 45 23

4-25 WEEKS $9,900 $4,950 $2,530

52 WEEKS $7,920 $3,960 $2,024

SHOWING LEVEL FULL HALF UNIT

UNITS 14 7 1

4-25 WEEKS $5,600 $2,800 $400

52 WEEKS $4,480 $2,240 $320

SHOWING LEVEL HALF QUARTER

UNITS 40 CARS 20 CARS

4-25 WEEKS $20,000 $10,000

52 WEEKS $12,000 $6,000

Tower Above TheCompe��on

Wall #7

Wall #3

Wall #2

WallscapesWashington DC

Wallscapes - Affixed to buildings or standing alone in heavilytrafficked areas, Wallscapes provide the perfect canvas for crea�ve messages. Unparalleled exposure in the downtownbusiness district, near the Verizon Arena or the trendy AdamsMorgan area, keeps your message top of the mind!

Available in downtown areas zoned out to other media. Wallsvary in size providing endless crea�ve op�ons to dominate themarketplace.

Areas Covered:

Wall #2 - Targets downtown businesses and George Washington University.

Wall #3 - Targets the Verizon Arena and the up & coming, hip &trendy area, Gallery Place. The area is also home to many FederalBuildings.

Wall #6 - Located at a major artery in DC, perfect loca�on to target commuters and tourist.

Wall #7 - Located on New York Avenue, at the busy intersec�onof Montana Ave & West Virginia Ave. This is a primary artery

into DC from points north & east, including Annapolis, Bal�more & other Maryland suburbs.

Wall #8 - Located in the Adam’s Morgan area, home to the social nightlife with many restaurants and clubs.

Also a Hispanic targeted wall.

Wall #9A & 9B - Located on New York Avenue, justeast of the interchange of Brentwood Parkway.

This is a primary artery into and out of DC from points north & east, including

Annapolis, Bal�more & other Marylandsuburbs.

Wall #6

2012 Rate CardWallscapes

Washington DC

New York Ave & 4th Street, NW

Wall #7* - 20’H x 50’W

Wall #2 - 25’6”H x 34’6”W

Wall #3* - 18’H x 25’W

*No Alcoholic Beverages

All loca�ons are subject to permi�ng and copy approval (Logo/Design Specifica�ons)

Above costs are space only. Copy will be installed at a cost of $3,000 per wall for Walls 2, 3, 8, 9A & 9B

and at $3,200 per wall for Walls 6 & 7.

All walls use mesh flex vinyl.

Wall #8* - 12’6”H x 36’W

(Wraparound)


SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $25,000

26-51 WEEKS $22,500

52 WEEKS $20,000

20th & I Street, NW

SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $35,000

26-51 WEEKS $31,500

52 WEEKS $28,000

802 H Street, NW

SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $45,000

26-51 WEEKS $40,500

52 WEEKS $36,000

Wall #6 - 20’H x 60’W

1720 New York Ave, NE

SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $45,000

26-51 WEEKS $40,500

52 WEEKS $36,000

SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $23,000

26-51 WEEKS $20,700

52 WEEKS $18,400

2007 18th Street, NW

Wall #9A - 20’H x 35’W

SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $40,000

26-51 WEEKS $36,000

52 WEEKS $32,000

1240 New York Ave, NE(Facing Outbound Traffic)

Wall #9B - 20’H x 26’W

SHOWING LEVEL UNIT

UNITS 1

4-25 WEEKS $40,000

26-51 WEEKS $36,000

52 WEEKS $32,000

1240 New York Ave, NE(Facing Inbound Traffic)

Impact consumers as they are making their buying decisions:• 94% of adults visit malls on a monthly basis• Shoppers spend an average of +$71 per visit• 80% of mall shoppers make at least one purchase per visit

CBS Outdoor provides excellent media opportuni�es:Kiosks - Banners - Mall Domina�on - Stair Risers - Door

Graphics - Elevator Graphics - Floor Graphics - DigitalNetwork

Impact Consumers asthey are about to make their Final Purchase Decisions

Mall KiosksWashington DC

VirginiaBallston Commons MallCrystal City UndergroundMall at ManassasMarket Common ClarendonSkyline MallSpringfield Mall

MarylandBeltway PlazaCenter at ForestvilleCity Place at Silver SpringCountry Club MallWhite Flint MallWisconsin Place

Washington, D.C.Mazza Gallerie

2012 Rate CardMall Kiosks

Washington DC

Mall Kiosks - 50”H x 40”W - Centre at Forestville

Mall Kiosks - 50”H x 40”W - Beltway Plaza

Mall Kiosks - 50”H x 40”W - City Place Mall

Mall Kiosks - 50”H x 40”W - Country Club Mall

Washington, DC

Suburban Maryland

Mall Kiosks - 50”H x 40”W - White Flint Mall

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $980

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $785

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $785

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $785

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $980


Mall Kiosks - 68 1/4”H x 47 1/4”W - Mazza GallerieSHOWING LEVEL UNIT

UNITS 1

4 WEEKS $980

Mall Kiosks - 68 1/4”H x 47 1/4”W - Wisconsin PlaceSHOWING LEVEL UNIT

UNITS 1

4 WEEKS $2,500

2012 Rate CardMall Kiosks

Washington DC

Mall Kiosks - 50”H x 40”W - Crystal City Underground

Mall Kiosks - 50”H x 40”W & 70”H x 48”W - Ballston Commons Mall

Mall Kiosks - 50”H x 40”W - Market Common Clarendon

Mall Kiosks - 50”H x 40”W - Skyline Mall

Mall Kiosks - 50”H x 40”W - Springfield Mall

Mall Kiosks - 50”H x 40”W - Manassas Mall

Northern Virginia


SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $785

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $525

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $980

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $1,260

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $525

SHOWING LEVEL UNIT

UNITS 1

4 WEEKS $785

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