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    KNOX ACADEMY

    STANDARD GRADE

    BUSINESS

    MANAGEMENT

    SUMMARY NOTES

    KEY WORDS

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    Contents

    Unit 1.1 What do businesses do? ................................................................... 3Unit 1.2 Why do businesses exist? ................................................................. 4Unit 1.3 How are businesses organised? ........................................................ 5Unit 2 Starting up in business/business plans............................................ 6Unit 3 Location of businesses...................................................................... 7

    Unit 4 Finance.......................................................................................... 18Unit 5 Marketing ........................................................................................ 9Unit 6 Operations ..................................................................................... 12Unit 7 Human Resources .......................................................................... 15Unit 8 Business Growth............................................................................ 18Unit 9 Business Information and Communications.................................... 22Unit 10 Management and Decision Making ................................................. 25Unit 11 Business Challenges ...................................................................... 26Unit 12 Business Success and Failure ........................................................ 27

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    Unit 1.1 What do businesses do?

    Key Word Definition

    Needs

    Wants

    Goods

    Services

    Durable

    Non-durable

    Size of business

    Small

    Medium

    Large

    Sector of Economy

    Private

    Public

    Voluntary

    Sector of Industry

    Primary Secondary Tertiary

    What people must have in order to

    survive

    Items people would like to have justbecause they are available

    Tangible: can be seen/touched

    Intangible: cannot be seen/touched

    Long-lasting

    Used up quite quickly (perishable)

    Owned by one or 2 people, local, less

    than 50 people

    Owned by group of people, national, 50-

    250 people

    Owned by large number of people, multi-

    national, over 250 people

    Sole traders, partnerships, private

    limited companies (Ltd), public limited

    companies (plc)

    Nationalised industries, local

    authorities, schools and hospitals

    Charities, youth clubs, golf clubs

    Raw materials eg oil, fishing

    Manufactured goods eg cars

    Service eg insurance, banking

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    Unit 1.2 Why do businesses exist?

    Key Word Definition

    Types of business organisation

    Sole Trader

    Partnership

    Private Limited Company Public Limited Company

    Aims of organisations

    Private sector

    Public sector

    Voluntary sector

    Stakeholders

    Owned by one person

    Financed by capital invested by owner,and bank loans

    Owned by 2-20 people

    Financed by capital invested by each

    partner, and bank loans

    Have to be invited to purchase shares

    Financed by share capital and loans

    Ordinary shares more risky

    Preference share less riskyDebentures form of loan

    Dividend

    Learn advantages and disadvantagesof each type

    Maximising profit, growth, survival,

    increasing market share, efficiency,

    improving quality of products

    To provide essential product/service, to

    provide a consistent level of service

    Charities fund-raising to support

    causes, raising awareness, providing

    information on how money is spent

    People who have an interest in the

    business eg employees, management,

    shareholders, customers, suppliers

    Varies depending on sector learnpossible interests/conflicts

    Social costs

    Social benefits

    Economic costs

    Economic benefits

    eg noise, traffic, health

    eg improved roads, housing, schools

    eg increased taxation, money spent on

    infrastructure

    eg more jobs, increased spending locally,

    increased standard of living

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    Unit 1.3 How are businesses organised?

    Key Word Definition

    Organisation charts

    Line relationships

    Lateral relationships

    Tall structure Flat structure

    Exist between managers and the staff

    below them

    Employees on the same level of

    authority

    Many layers of management

    Fewer layers of management

    Learn advantages and disadvantagesof each and use diagrams to illustrateanswers

    Span of control Number of people you are responsiblefor, can be wide or narrow

    Chain of command

    Functional areas

    Downsizing

    Delayering

    Outsourcing

    How instructions are passed through

    the organisation

    Marketing, Finance, Operations, Human

    Resources

    Reducing number of employees

    Removing layers of management

    Using external companies to provide

    certain services eg canteen, cleaning, IT

    Responsibility

    Authority

    Being answerable for actions and

    decisions taken

    The power to take a certain action andto delegate to others

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    Unit 2 Starting up in business/business plans

    Key Word Definition

    Enterprise

    Risk

    Factors of Production

    Land

    Labour

    Capital

    Enterprise

    External advice

    Business Plan

    Idea for a product/service Develop idea Taking risks No-one buys the product/service Lose all money invested Unable to pay expenses

    Natural resources and the things

    produced from them

    Workers who are paid wages

    includes money, buildings and

    machinery

    The development of ideas and the drive

    to put them into action. Brings the allthe Factors of Production together.

    Government agencies, development

    agencies eg Local Enterprise Company,

    business partners, consultants, banks

    General details about thebusiness

    Human resources Product or service Market Premises and equipment Finance eg cash flow, profit

    estimates

    Capital

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    Unit 3 Location of businesses

    Key Word Definition

    Possible plus points

    Possible negative points

    Infrastructure

    Sources of finance

    Nearness to markets Away from the competition Reasonable costs Near to good infrastructure Car parking Skilled labour Remote areas Very near competition Expensive Far from good infrastructure

    Roads, railways, air travel facilities,

    schools and colleges, hospitals

    Owner/s Loans (inc Mortgage) EU funding Grants from government/local

    authority

    Bank overdraft Finance companies Shares Debentures Hire Purchase Trade Credit Leasing Factoring

    Government assistance

    Local government assistance

    In areas of high unemployment:

    Grants Low rents Lower taxes and reduced

    regulations Providing training

    Encourage businesses to set up in their

    area by:

    Advertising Grants Advice on location and funding Reduced Council Rates

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    European Union

    Advantages

    Disadvantages

    Globalisation

    Global market

    Features of globalisation

    Globalisation of jobs

    Disadvantages of globalisation

    a large consumer market, no custom duties no restrictive practices free movement of workers large choice of suppliers language barriers distance problems time zones

    When multinational companies have

    businesses in several different areas of

    the world.

    Because of the big improvement in links

    between countries, the world is

    becoming one vast market.

    Improvements include transportation eg

    containerisation and e-commerce

    using the same brand name in allcountries

    using the same advertising in allcountries

    using the same procedures andpractices in all countries

    This enables manufacturers to produce

    their goods in a country offering more

    economies of scale eg

    word-processors in India textile manufacture in China telephone help-lines in N Ireland

    as EU and also

    culture, tax-laws currency differences

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    Unit 4 Marketing

    Key Word Definition

    Market Research

    Types of Market Research

    Desk

    Field

    The Marketing Mix The 4Ps

    Product

    In todays competitive market, research

    is very important. It gives managers a

    better idea of what customers want and

    the price they will pay. Will they do itthemselves or employ an outside

    agency?

    Information has been previously

    collected for one purpose and is used by

    you for another secondary information

    eg Government statistics or Annual

    Company Reports

    Information is gathered either by

    yourself or a market research company

    primary information

    Product, Price, Promotion, Place

    The name, how it is packaged and what

    will be the products life-cycle

    The product life-cycle(diagram a must!) Measures the stages of a product fromdevelopment to replacement orwithdrawal from sale

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    Price Strategies

    Low Price; Market Price; HighPrice

    Price Tactics

    Introductory pricing Loss leader

    Penetration pricing

    Competitive Pricing Cost plus/mark-up Skimming Destroyer Discriminatory

    Promotion

    Why should a product be promoted?

    Types of advertising

    Branding

    low price when product first launched

    price is lower than cost to attract

    customers

    initially set low and then raised as

    loyalty increases

    based on other sellers

    adds a percentage for profit

    price set high and then lowered

    low price aimed at destroying the

    competition

    charging different prices to different

    people eg holidays cost more in the

    summer

    This includes advertising money off,

    discount vouchers, free gifts,competitions and tastings

    Reasons include

    making customer aware give information about the

    product

    try to persuade customers to buyit

    to tell them why it is better than acompetitors products

    A business has to decide whether to do

    the advertising themselves or use an

    outside agency. The choices also

    include TV, radio, cinema, magazines,

    newspapers, posters and the internet

    Certain brands are very well known and

    the logo, colours, packaging design, have

    an image, which attracts the customer.

    Brand names can cover a wide variety of

    products eg Virgin

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    Place

    Channel of Distribution

    The method will depend on the

    product, type and size of the

    market and the competition

    Three considerations are

    how to get the product to theright place at the right time

    what is the best distributionmethod?

    what is the right place?

    From retailer to customer To wholesaler to retailer to

    customer

    Manufacturer to customer Manufacturer to wholesaler to

    customer

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    Unit 5 Operations

    Key Word Definition

    Input

    Process

    Output

    Production Processes

    Job production

    Batch production

    Flow production

    Mechanisation

    Automation

    Capital Intensive

    Labour Intensive

    This includes the raw materials,

    equipment, and labour which are

    directly put into production of a product

    or provision of a service

    This involves using the raw materials,

    equipment and labour to make the

    product or provide the service

    This is the final product or service

    Involves a one-off project eg film, uniquehouse, designer dress

    Is the process of making several

    identical products at once eg casks of

    whisky, trays of seedlings

    This describes forms of production such

    as assembly lines; often aided by CAD

    and CAM eg car manufacturing

    It is more of a non-stop process andinvolves larger numbers than batch

    processing

    Learn advantages and disadvantagesof each method

    This means workers are replaced by

    machines

    This is a step further than

    mechanisation and involves replacing

    workers fully by machines, often robots.

    When manufacturers rely heavily on

    machinery eg when labour supply is

    scarce or consistency is required

    When manufacturers rely heavily on

    their workforce eg when craftsmanship

    is required or labour supply is cheap

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    Technology in Production

    Advantages

    Disadvantages

    increases output 24hrs 7days workers can retrain for more skilled

    work

    increases quality may be redundancies initial outlay is expensive cost of retraining workers involved in repetitive tasks

    in mechanisation, often become de-

    motivated

    Stock control

    Quality

    Quality Assurance

    Quality Circles

    Benchmarking

    Total Quality Management (TQM)

    Just-in-time techniques

    Customer service

    This must be very accurate and closely

    monitored:

    security & record keeping accounting/cost length of storing period

    This includes quality of products and

    quality of customer service. Targets

    should be set and monitored.

    This is where workers are organised in

    teams to ensure quality during and after

    the production process

    Management meet with workers todiscuss how improvements can be made

    to the production process

    The process by which a company

    compares its own performance with

    those of other organisations that are

    recognised as the best in a particular

    category. The product or service that is

    determined to be the industry standard

    is known as a benchmark.

    It is the newest form of Quality Control

    and involves customers and workers: all

    workers are involved in the process at

    every stage of production

    This ensures that suppliers always

    supply undamaged goods, and that

    production at each stage must be

    perfect.

    How customers are treated when

    buying, telephoning or sending a writtencomplaint. It involves after-sales service.

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    Unit 6 Human Resources

    Key Word Definition

    Why work?

    Job description

    Person specification

    Induction training

    On-the- job training

    Off-the-job training

    Learn advantages and disadvantagesof each method

    Apprenticeship

    Hours worked

    Full-time

    Part-time

    Permanent

    Temporary

    Flexitime

    Home-working/tele-working

    Make money Job satisfaction & security

    Company friendship Achieve potentialGives details about a job eg hours

    worked, pay, holidays, duties involved

    List of attributes expected by the person

    who will fill the vacancy (essential and

    desirable)

    Training which is given to every new

    employee

    Takes place in the workplace

    Takes place outside the workplace:

    maybe at a local college or training

    centre

    Can include re-training or upgrading

    training

    Can be internal or external and is for afixed time, is certificated at the end of

    the time

    means working every weekday: usually

    from 9 am 5 pm

    means working for only part of the

    week.

    where the job lasts as long as thecompany remains in business. If it

    ceases, then redundancy money must be

    paid

    lasts for a limited time and can be full or

    part-time

    when a person works core hours and

    then selects when the remaining hours

    will be worked

    when a person works part of the time athome/away from the office

    Selection and recruitment

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    External advertising

    Internal advertising

    Job advertisement

    Applications Shortlists Final candidate is chosen

    Contract of Employment

    post advertised on Internet websites,

    newspapers, trade journals, Job Centre,

    Employment Agencies

    post advertised in memos, staff

    bulletins, notice boards, e-mail and staff

    announcements

    usually tells applicants what to do to

    apply for the job eg send a CV and/or a

    letter of application, completion and

    return dates etc

    are checked and considered

    invitations for interviews

    successful candidate offered the job;

    may/may not be accepted

    must be given within 13 weeks of

    starting work (must know what it should

    include)

    Appraisal

    Advantages

    Disadvantages

    Legislation

    An evaluation of an employees

    performance

    Positive feedback increasesmotivation

    Encourages employees to upgradetraining

    May cause job specification to bealtered and workload increase

    Negative feedback could de-motivateand also cause stress and possibly

    absenteeism

    This affects the relationship betweenemployers and employees

    Equal Pay Act 1970 Health & Safety at Work Act 1974 Sex Discrimination Act 1985 Race Relations Act 1976 Disability Discrimination Act 1995 Minimum Wage Act 2006

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    Industrial Action

    To avoid poor relations

    Team working

    Quality Circles

    Changing Employment Patterns

    Why?

    If relations between employers and

    employees break down, employees may

    decide to take part in industrial action.

    It can take the form of

    go-slow work-to-rule overtime ban strike team working quality circlesEmployees are involved in setting

    targets; therefore they are being involved

    in the decision-making process

    Employees pool their experience and

    specialist knowledge to study problems

    and suggest solutions.

    Many jobs are now on specificcontracts for limited periods

    Jobs have moved frommanufacturing to service industries

    ICT has enabled more flexible worklocations

    Balance between female and maleworkers have changed

    New forms of working eg tele-working, hot desking etc

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    Unit 7 Finance

    Key word Definition

    Need to plan

    Results of good planning

    Covering costs

    Fixed Costs

    Variable Costs

    Break Even Point

    Budgeting/Cash flow

    Final accounts

    Trading Account

    Gross Profit

    Profit & Loss Account

    It is important to know what

    product/service is to be supplied and

    also

    design, price and packaging costs of development method/s of covering costs product well made/service well

    provided

    competitively priced suit the customers needs/wants avoidance of cash-flow problems

    in the long-term

    the product/service will be indemand for as long as possible

    A new business needs to forecast costs

    and income for 6-12 months to help

    them decide if they need to cover costs

    Expenses that the business has to pay

    that do not change according to output

    eg rent, council tax, rates

    Expenses that the business has to pay

    that change according to output eg costof materials, cost of labour, electricity,

    gas by extra funding

    The point at which total sales revenue

    and total costs are equal. At this point

    the business is not making a profit or a

    loss.

    A forecast of income and expenditure

    Accounts produced at the end of a

    trading period: usually every 6/12

    months. The main final accounts are

    Trading and Profit and Loss Accounts

    and the Balance Sheet

    Shows the Gross profit/loss from the

    buying and selling of goods/services

    Sales Cost of Goods Sold

    Overall profit made by the firm during

    an accounting period

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    Overheads (expenses)

    Net Profit

    Balance Sheet

    Fixed assets

    Current assets

    Liabilities

    Working capital

    Capital employed

    Ratios

    Gross profit-to-sales ratioNet profit-to-sales ratio

    Return on capital employed

    Working capital ratio

    Acid test ratio

    Rate of stock turnover ratio

    These include wages, rent, rates and

    utility charges

    Gross Profit Expenses

    This is a snapshot of a business

    financial position at a certain point in

    time

    Are owned by the business for longer

    than one year

    Items owned by the business for a short

    term eg cash, stock and debtors

    Are amounts owed by a business and

    include short term loans and creditors

    Current Assets Current Liabilities

    This is the total capital invested in the

    business once liabilities have been

    deducted

    These are used to make a mathematical

    comparison between two sets of figures

    Profitability Liquidity Efficiency

    These help a business to know if a

    business has improved its profitability

    Is a profitability ratio which tells us how

    much profit we make for every 100 we

    invest in the business

    This is a liquidity ratio and tells us if

    there is a cash-flow crisis

    This is a liquidity ratio and tells us if we

    can pay off our debts with existingcurrent assets (ignoring stock)

    This is an efficiency ratio and tells us

    how much stock we have sold(shifted) in

    a given time

    See your Leckie and Leckie book forratio formulae

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    Unit 8 Business Growth

    Key Word Definition

    Internal expansion

    External expansion

    Merger/amalgamation

    Takeover

    Integration

    Horizontal integration

    Vertical Integration

    Forward vertical integration

    Backward vertical integration

    Diversification

    Innovation

    This is when a business grows within

    itself

    When a business grows as a result of

    external influences. eg mergers and

    takeovers

    When two or more businesses, usually

    of the same size, join together to form a

    larger business

    This is when one business buys another

    eg House of Fraser bought Jenners

    This involves the creation of one

    business out of two or more previously

    separate businesses

    This integration involves businesses at

    the same stage of production, making

    similar products/services

    These businesses are in the same

    industry, but at different stages of

    production

    This is when the business at the

    beginning of the chain, takes over a

    business which is later in the

    production chain

    This is when a business in the later

    stages of production, take over a

    business in an earlier stage of

    production

    This is when a business begins to

    produce or sell different goods and

    services eg in the 1990s garages began

    to diversify when they started to sell

    newspapers, milk, etc as well as petrol

    This involves developing and creating a

    new product or service. It may alsoinclude creating new solutions for old

    problems.

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    Product research

    Reasons for growth

    Involves experiments with materials, size

    and prototypes.

    To increase profit Gain market control Control raw materials Gain economies of scale To diversify

    Economies of scale

    Internal economies

    External economies

    The benefits gained as a business grows.

    They may be external or internal

    economies

    When the economies come from within

    the business eg technical economies

    when a large business can afford

    automation and computerised

    technology. This allows them to produce

    a greater quantity of goods in a giventime, therefore reducing unit costs

    These come from or affect the world

    outside the business eg obtaining

    competitive terms from your suppliers

    because they will transport in bulk

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    Unit 9 Business Information and Communications

    Key Word Definition

    How is information given?

    Importance of good information

    Internal communication

    External communication

    verbally on paper (written)

    as text and images throughtechnology eg internet, teletext,

    fax, spreadsheets, video-

    conferencing etc

    To enable a customer to contact a

    business by letter, telephone or e-mail

    needed to ensure the efficiency of the

    business: eg

    recruitment verbal and electronic information

    to and from management

    regular meetings memorandums handbooks

    Takes place within the business eg

    memorandums, e-mail (intranet),

    internal telephone systems, pagers,

    loudspeaker systems

    Takes place between a business and the

    outside world eg email, teletext, letters,

    etc

    Needed by a business to help with

    decision making

    Evaluating information The information must be accurate,

    relevant, cost effective, complete, on

    time and easily understood

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    What questions to ask!

    Purpose of communication

    e-commerce

    Hardware

    Are procedures followed? Are procedures working? What is working well and can it be

    continued?

    What needs changing? What constraints are there?It is an important part of management

    because clear leadership and direction

    cannot be given unless informed

    decisions have been made AND these

    decisions are communicated effectively

    The sale and purchase of goods or

    services over the Internet.

    The physical parts of the computer

    eg monitor, keyboard, mouse etc

    Software The programs running on the computer

    Most of us use off-the-shelf programs.

    However particular businesses will have

    a program especially written for them:

    this is bespoke software

    WP - Word Processors A standard office program, which is

    needed to produce letters, reports, books

    etc, which were formally, produced

    using a mechanical typewriter. It allows

    on screen editing by inserting, deleting,

    moving words, and checking spelling

    before printing.

    DTP Desk Top Publishing Prior to their use, businesses had to use

    specialist design companies to produce

    brochures and advertisements. DTP

    allows users to design layout of text and

    graphics for letter- headed paper,

    menus, catalogues etc

    SS Spreadsheets The program is designed to display and

    process numbers. It is made up of a grid

    of cells, each with its own address. The

    program contains mathematical,charting, statistical and financial

    operations. The use of formulae are

    particularly useful in the Wages section

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    Unit 10 Management and Decision Making

    Key Word Definition

    Management styles

    Autocratic

    Democratic

    Laissez-faire

    when managers tell people what to do

    and expect their orders to be followed.

    Workers may feel frustrated, and unable

    to use their initiative

    managers consult others before making

    decisions. This makes the workers feelpart of the decision making, increasing

    motivation.

    involves the minimum of direction by

    management. It is best in creativeindustries where results would be stifled

    by strict control.

    Good Management

    Decision Making Model

    Includes:

    Controlling Leading Planning Budgeting Identify the problem Identify the objectives Gather relevant information Analyse the information Develop alternative solutions Select the best solution Communicate the decision Implement the decision Evaluate the results

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    Unit 11 Business Challenges

    Key word Definition

    Competition

    Scarce Resources

    Skilled labour

    Land/premises

    Specialist equipment

    Money

    Internal pressures

    External pressures

    These may be local, national,

    international or e-commerce

    Often difficult to find workers with the

    appropriate skills which leads to a

    demand for higher wages

    In areas such as city centres, there is

    often a shortage which increases rents

    and prices

    This is increasingly expensive as

    technology progresses. eg hospital

    equipment

    This is a scarce commodity and small

    businesses suffer most.

    If the working atmosphere is not

    pleasant with fair wages, promotion

    prospects and good training schemes,

    the results may be:

    Industrial action Poor production because of

    unmotivated staff

    Political issues, when there is achange in government policy eg

    legislation or tax

    Economic issues eg wheneconomy in recession (business

    cycle) or interest rates change

    Social pressures from actiongroups eg on behalf of Fair Trade

    products Technological innovations which

    can make production more

    efficient or change the method of

    contact with customer

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    Unit 12 Business Success and Failure

    Key word Definition

    Reasons for failure

    Competition is too fierce

    Economy in recession

    Cash Flow problems

    Not moving with the times

    Measuring success

    Competition is too fierce Economy in recession Cash flow problems Poor resource management No growth or innovation External factors eg bad weather,

    strikes etc

    Competitors have a better and cheaper

    product and promote their product in

    the right segment of the market

    If customers cannot afford to buy theproduct, less is demanded, less is

    produced, wages fall and unemployment

    rises. The economy slows down.

    There must always be ready cash

    available to pay day-to-day expenses.

    This may because

    product is obsolete equipment out-of-date marketing not effective lack of security, therefore pilfering

    and theft

    records not accurate, thereforeunable to make accurate

    forecasts

    poor management staff not motivated Achieving good sales figures and

    profits

    Good relationship withstakeholders

    Achieving growth and aims oforganisation

    Gain customer loyalty with aquality product and service

    Innovate. Grow and have a largemarket share