Trans-disciplinary talent with multi-sectoral experience, thinking and approaches for competitive and

comparative advantage

Our focus ….. who we are Our passion ….. why we do it

Our approach and competencies ….. what we do and how we do it

Our team

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Contents

VisionTo be the leading partners to leaders to make quality

decisions that drive sustainable growth

MissionTo be the most sought after strategic advisory and

consulting firm working with leaders to make decisions that have a positive impact in a sustainable manner

Self-accountability:

Our personal ethics are the foundations to our professional ethics. We are responsible for own actions and

attitudes. We do what we do because we want to and we love what we do. Thus we hold ourselves to the

highest standards and responsibility. It is only in our capacity to be accountable for everything we do. As

clients, you can hold us accountable for the commitments we jointly agree to.

Creativity:

Creativity is a vital business skill in generating solutions and retaining a competitive edge. Uncertainty and

change energise us. We are driven to constantly look for fresh approaches and new ideas in everything we do,

anchored in the knowledge, experience and capabilities in our diverse fields of expertise.

Innovation:

We are restlessly driven to always infuse and introduce something new in everything that we do. We do not

just think about new ways of doing things, we bring them to life by implementing them.

Passion:

We get immense fulfilment and joy in what we have chosen to do with our lives, which is the best motivation

we need to achieve what we set out to do and to meet the commitments we make. We are constantly

rejuvenated to find solutions for ourselves and for the people we work with.

Enjoyment:

We love what we do and always make a conscious choice to do what we love to do. Thus clients are assured to

get the best thinking and execution for the task at hand.

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Motivations

Our focus ….. who we are

Our passion ….. why we do it Our approach and competencies ….. what we do and

how we do it

Our team

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Contents

• To inspire and share knowledge, practices and attitudes that build aculture of effective boards that have accountability for the strategy,performance, risk management and internal control of theorganisation as a result of being composed by adequate, balanced,competent individuals.

• To provide ‘break with’, impactful strategic advice and consultingservices across critical management disciplines and functions toleaders and managers in the private and public sectors.

• To turn vision into reality by implementing projects skillfully andefficiently.

• To develop powerful brands and businesses for companies that areforward thinking.

• To help you to connect your business to your strategy and yourstrategy to your customers and stakeholders in the best possible way.

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Our passion ….. why we do it

Our focus ….. who we are

Our passion ….. why we do it

Our approach and competencies ….. what we do and how we do it

Our team

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Contents

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How we do it

Busara Integrated

Governance

Partner leaders, bringing trans-

disciplinary thinking &

knowledge so that they

achieve their goals

Through trans-disciplinary thinking and approaches, partner leaders to make quality decisions to drive sustainable growth

Busara Public

Creating market driven growth strategies that

drive and sustain

competitive advantage

Busara Strategic Projects

Turning strategy into leadership –business process

excellence, programme &

change management

Busara Intel

Capacitating the business with

the right skills to deliver on the vision and the

strategy

We are leading partners to leaders providing expertise and capabilities that are innovative, creative, contextually relevant, personalised and tailor-made.

Busara Integrated Governance

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We partner leaders, bringing

trans-disciplinary thinking &

knowledge so that they achieve

their goals.

• Board Dynamics Advisory

• Board Evaluations;

• Board Member Search;

• Board & Committee Inductions;

• One-2-one & Tailor-made Director Coaching ,Executive Coaching & Mentorship;

• Tailored one-2-one and small group training on King 3, Companies Act 2008, expandedAudit Committee responsibilities using a case study method; ICT Strategy & ITGovernance

• Developing and updating corporate governance frameworks to comply with CompaniesAct 2008 and relevant sector/industry legislation;

• Independent strategic capability assessment of leadership teams and the people theylead in organisations.

• Service audit of functions, divisions and/or organisation

• Strategic thought leadership surveys

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Busara Integrated Governance

• Where individuals are specialist, technically proficient and experts in theirfields, we develop them into strategic, well-rounded directors so that they areable to translate their knowledge into their new roles as board members for amore effective board since varied perspectives improve discussion, creativityand decision-making .

• Where individuals have the skills and knowledge to be effective boardmembers, we develop a programme to get them visibility in the right markets.

• Where individuals are appointed for their business, personal or political ties, orelse for their ability to add symbolic lustre to a board, we develop apersonalised coaching programme to supplement and complement theirexisting skills and knowledge so that they add real value in developing businessstrategy for the long-term sustainability of the company, to understand theirresponsibilities as board and/or committee members as detailed in theCompanies Act 2008, King 3 and/or any other relevant corporate governanceguidelines pertaining to your company’s jurisdiction.

• We are practitioners that work with integrity and confidentiality with all ourclients, individuals and groups.

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Why we are the partners for you?

• We are qualified practitioners that are not bringing off the shelf solutions, but theappropriate capabilities, skills and expertise that can respond and add value in theexisting situation.

• We tailor–make programmes for individual’s and groups who want to increase theirknowledge in a specific field of interest, beyond corporate governance, workingwith the most appropriate experts and partners, where required.

• We work with investment companies and groups, trustees, directors joining boardsin new industries or sectors, directors that want to update their corporategovernance and/ or industry knowledge, international and local investmentmissions, business, civic and government leaders, amongst others.

• We are available to present in seminars (in-house and in the public arena) and toprovide one-to-one coaching and to small groups on King 3, Companies Act 2008,Audit Committees’ role & responsibilities, ICT Strategy & IT Governance andgeneral board member induction. We are knowledgeable of UK governancedevelopments as well.

• We are available for public speaking on ‘Fit for the Boardroom’, ‘A Women’s Place isin the Boardroom’, ‘Diversity as a tool for Effective Boards’ or any CorporateGovernance and Boards of Directors issue.

• We have the capabilities to assist you in shaping your organisation and building theright capabilities to best achieve your goals in the present and into the future.

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Why we are the partners for you?

• We have executive and management experience and capabilities in diverse sectors.

• We have board expertise and capabilities which contribute to vibrant discussionsguided by the case study method of coaching that we use.

• We have equivalent and divergent skills, experience and knowledge as executivemanagers and board members thus are practical and experienced to advise andengage on issues to the benefit of the client.

• We offer excellent value for money and ongoing partnerships with a strongperformance measurement mindset.

• We will ensure that we know, understand and do in the best interest of theorganisation and/or individual in executing the brief.

• We have the capabilities to provide innovative contributions to existing strategicconcepts and plans and to develop new ones, as the assignment necessitates becauseof our experience-based starting point in everything we do.

• We have the proficiency to work with, provide independent analysis and adviceleadership team members with as much passion, interest in your success, self-accountability and mindset as you would get from the equivalent expertise thoughtbe only found in full-time resources.

• We offer services through a channel at a time and in the place that suits the client.Personalised and tailor-made services.

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Why work with us

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Busara Strategic Projects

We are leading partners in Business

Process Excellence, Project,

Programme and Change

Management

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(Gordon Eubanks, industry pioneer)

“Strategy gets you on the playing field, but

execution pays the bills”.

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• We are experienced practitioners that work on medium to large

projects across all industries

• Business Process Excellence (Business Maturity Assessment;

Business Process Engineering & Optimisation; Business Process

Capability Development) & IT Strategy and Organisation (with

project, programme and change management)

• We work on a minimum of 6 months project consulting –

preferably > 1 year

• We can take full project ownership or be part of programme

resource augmentation

• We employ the PMBOK Methodology

• We have Project Auditing capability

What we can do for you?

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• We, as project managers, seek to understand business constraints and use

them to develop project solutions together with the client

• We take the time to understand fully the impact of the implementation on the

business and we focus on minimising them while delivering on our targets

• We utilise effective stakeholder management processes and communication

instruments to ensure support to those directly impacted

• We implement effective quality management processes and ensure timely and

effective reporting to designated key stakeholders across all levels of the

organisation

• We employ rigorous time, cost and scope management processes and we, at

the same, remain sensitive to the changing objectives of the business

• We incorporate milestone gates to minimise risk and to ensure continuous

alignment to objectives

Why we are the partners for you

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Busara Public

Helping leaders develop and drive

market driven strategies that

transform businesses and move

them forward

Critical issues you may be dealing with that we can help address

• We aren’t growing as fast as we’d like...

• Our business is not as innovative as it should be...

• Senior management does not know how to drive brand management...

• We are losing share to (new) competitors...

• It’s getting harder and harder to differentiate and cut through the clutter...

• We need to deliver a more consistent customer experience...

• We don’t know who are customers are or who we should be targeting anymore...

• We don’t know how to measure how effective our marketing is...

• Where is our new source of growth going to come from?

• We need to do more with less...

• We need to find effective and meaningful ways to engage with our customers and stakeholders

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What we can do for you

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Engaging With Stakeholders

Busara Public

Helping You Think Thinking With You

• Strategy Facilitation

• Strategy Coaching

• Strategy Mentoring

• Brand Strategy

• Marketing Strategy

• Communication Strategy

• Media Strategy

• Brand Audit

• Public Relations (Individuals & Organisations)

• Public Speaking (In-house & public arenas)

What we can do for you

Coaching and Mentoring

As your strategic partner we will add ongoing value to the strategic thinking of your management team by:

– Advisory capacity with respect to marketing strategy and related impacts to business strategy

– Sharing of ideas of the related industries, global and local trends, marketing and strategy processes, marketing operations and controlling

– Identify brand and growth opportunities within the business

– Working in collaboration with your other strategic partners ensuring that brand strategy is brought to life through the appropriate communication channels

Strategy Facilitation

We will facilitate “strategic conversations” that will help you :

– Rethink the way you do business

– Generate innovative solutions to business problems

– Become “unstuck” and identify prioritised market opportunities

– Create a common vision

– Mobilise the business towards action

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Helping You Think

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Thinking With You

• “The job of brand building belongs to the entire organization, not just the marketing department. To truly unite your entire enterprise around this goal requires a unique, powerful, and relevant brand promise, and a plan for delivering it consistently”

• There’s a lot more to a brand than a logo and tagline. Our brand services:

- Brand Strategy

- Market definition and Brand positioning

- Brand portfolio

- Brand architecture and naming

- Corporate Reputation

• Brand Activation (bringing the strategy to life)

- Employee engagement

- Customer experience

• Brand Management

- Organizational capabilities and competencies

• Brand Performance

- Brand metrics/measurement

Brand

Strategy

“Any damn fool can put on a deal,

but it takes genius, faith

and perseverance to create a brand”

David Ogilvy

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Thinking With You

• A holistic approach to achieve superior growth in increasinglycompetitive markets.

• Strategy development involves:

- Market analysis - transforming a deep understanding of customerbenefits, needs and buying processes into marketing programsthat deliver customer value.

- Market sizing and demand assessment – delivering a realisticpicture of which opportunities to pursue and – equally important– which to avoid.

- Competitive analysis – identifying sources of strength and areas ofweakness relative to competitors as a foundation for developingcompetitive advantage.

- Product positioning and differentiation – finding untappedcustomer segments, locate gaps in your offerings, determine yourdegree of differentiation, and assess your positioning.

- Channel management and optimization – ensuring that yourchannel strategy delivers maximum value, and that sales andmarketing are working together to deliver the best results.

• Marketing accountability and effectiveness- Investment allocation

- Marketing mix optimization

Marketing

Strategy

Finding opportunities.

Delivering results

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Thinking With You

• Marketing communications strategy – developing effective strategies for your newest products or services or evaluate your current marketing communications efforts.

• Communication Strategies include:

- Developing the key communication content (internal and

external communication) based on the brand promise (value proposition)

- Identifying the marketing (consumer) and media target groups (based on media analysis)

- Outlining the communication vehicles (ATL, BTL, Through the line) that will best suit the brand promise and engage the target market

- Developing the timing schedule (e.g. publications, ATL/BTL flight times) to maximise spend effectiveness

- Defining the communication budget and the allocation of optimal resourcing

- Developing the metrics against which to measure the efficacy of the strategy (e.g. Brand awareness, image, consideration etc)

Applying tools, creativity and innovativethinking.

For greatest effectiveness.

Communication

and Media

Strategy

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• Because our sweet spot is the marriage of strategy and execution, we don’t just offer

insight. We help make it happen, whether that means a clean handoff to your team or

taking work off your shoulders to ensure you meet aggressive deadlines.

• We are not merely strategic developers, we work with clients throughout the company,

product and customer lifecycles, from helping to identify, evaluate and exploit new

market opportunities to refining and re-energizing existing businesses, brands, and

strategies

• We have proven tools and methodologies as well as experience to deliver practical

strategies that are implementable

• We see ourselves as the “objective outsiders” who sound the wake-up call, challenge

entrenched ideas, asks the tough questions, and provoke fresh thinking about the

challenges you face

• Our strategy development focuses on market research informed brand positioning,

strategy development and implementation. As business owners we understand why

you are in business in the first place and our methodologies are strongly rooted in the

pursuit of commercial gain.

Why we are the partners for you

Our focus ….. who we are

Our passion ….. why we do it

Our team

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Contents

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Leading partners to leaders providing

expertise and capabilities that are innovative,

creative, contextually

relevant, personalised and

tailor-made

Thought Leadership

Multi-Sectoral Experience

Our Team

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Our Team

Dudu MsomiChief Executive Officer

Head : Busara Integrated Governance

Tumi MphahleleManaging Director of

Busara Strategic Projects

Lebo Biko Managing Director of

Busara Public

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Dudu Msomi Dudu Msomi is the founder and CEO of Busara Leadership Partners offering tailor-made and personalised advisory andstrategic services to leadership teams and individuals, boards and executives in the private and public sectorthroughout the continent. Dudu heads up the division, Busara Integrated Governance, which develops leaders to growinvestments and their organisations in a sustainable manner by making decisions that ensure positive long-termbenefits for the organisation and their communities. Interventions include strategic advice, developing and executingstrategy, coaching and mentoring individuals to access and use the appropriate knowledge, to apply critical analysis,thinking and reasoning in performing their duties and responsibilities amongst others.

Msomi has expertise and experience in strategy formulation and implementation; designing and implementingtransformation programmes in companies and industry bodies; marketing; advertising; communications; humanresources leadership and corporate governance. Dudu’s experience also spans diverse industries such as retail,advertising, financial services, Information, Communications & Technology consulting and professional, membershipservices.

Msomi also writes for publishing in diverse media and academic journals on leadership, corporate governance, boardsand entrepreneurship, is commissioned by companies to write case studies for journal and mass publications on theirleaders, company and/or brands and also does public speaking. She holds several board directorships in theinformation technology, financial services industries and the Agricultural Research Council.

Dudu Msomi has qualifications in B.A. Hons (University of Natal, Durban, 1992); Postgraduate Diploma in Advertisingand Marketing (AAA School of Advertising, Jhb, 1995); Postgraduate Diploma in Corporate Governance (Rand AfrikaansUniversiteit, 1998); Programme for Management Development and a Masters in Business Administration (GIBS,University of Pretoria; 2001 & 2007). She read towards Corporate Law (King 3 and Company Act 1973 & 2008) at theUniversity of Johannesburg in 2009.

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Tumi Mphahlele is the Managing Director of Busara Strategic Projects, a division of Busara Leadership Partners.Tumi is highly experienced in financial services as a Business Analyst, Project Manager and Consulting Manager.Having good conceptual skills makes it possible for her to grasp complex business problems within a short spaceof time. Her analytical and conceptual skills come naturally to her as a science undergraduate which has beenshown in a range of academic achievements that she has attained, including “Top Academic Student” atStellenbosch Business School and Deans Merit List at UCT. This aids her strong ability to make careful andbalanced decisions and which she is able to do quickly when required. This ability to practice objectivity, evenunder intense pressure and to see a macro view of issues has earned her respect.

Tumi is highly experienced in financial services as a Business Analyst, Project Manager and Consulting Manager.Having good conceptual skills makes it possible for her to grasp complex business problems within a short spaceof time. Her analytical and conceptual skills come naturally to her as a science undergraduate which has beenshown in a range of academic achievements that she has attained, including “Top Academic Student” atStellenbosch Business School and Deans Merit List at UCT. This aids her strong ability to make careful andbalanced decisions and which she is able to do quickly when required. This ability to practice objectivity, evenunder intense pressure and to see a macro view of issues has earned her respect.

Tumi Mphahlele has B.Sc (Chemistry), University of Cape Town, completed in 1994; Postgraduate Diploma inMarketing Management, University of South Africa, completed in 1997; Diploma in Datametrics (InformationSystem major), University of South Africa, completed 2000 and Master of Business Administration (MBA),Graduate Institute of Business Science, University of Pretoria, completed in 2006.

Tumi Mphahlele

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Relebogile Biko, better known as Lebo is the Managing Director of Busara Public, a division of Busara LeadershipPartners.

Biko is a seasoned marketing and business growth strategist, with nearly 12 years of strategy development andimplementation experience. Her experience spans across the business value chain – from operational involvementthrough to strategy development, ensuring the crafting of practical, implementable strategies. Lebo is anexperienced problem solver, working with executives to (re)innovate or (re)define the next phase of their “s-curve” – from strategy refinement and focus through to business restructuring and market propositiondevelopment. Through the years she has had exposure to numerous industries and markets, giving her the uniqueability to successfully apply best practice lessons to develop creative solutions.

Past assignments have included developing market driven growth strategies, market entry strategies, includingopportunity identification in other African countries as well as distribution channels for new and existing products.

Lebo has strong a personality with superior communication skills and an ability to connect at all levels of anorganisation.

Lebo Biko is the President of the Gauteng region of Business Women’s Association of South Africa (BWASA).

Lebo has a B.Com (in Economics and Finance), Management Advancement Programme Certificate and an MBA, allfrom the University of the Witwatersrand.

Lebo Biko

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Contact Us

Dudu Msomi Chief Executive Officer

Busara Leadership Partnerswww.busaraleadershippartners.co.za

Contact Details

Office: 0861 000 741Cell: +27 82 9200 751Fax: 0866 55 8850E-mail: dudum@busaraleadershippartners.co.za