BUSI 4200Rhino CaseGroup 74

Mitch Jones, Andrew Joyner, Peter Lindholm, Evan Price, Josh Scott

October 2, 2012

Order of Events

• Introduction

• Define the problems

• Establish Criteria for Decision

• Collect and Analyze Data

• Identify Solutions and Shareholders

• Defend and Implement Solutions

• Evaluate, Review, Revise

• Conclusion

Define the Problem

Establish the Decision Criteria• Determine the main objective of Kruger National Park.

• Priority: High• Population control, broadening of the range for populations,

spreading the risk of managing wildlife, making the populations more resilient and viable, and fund-raising for specific conservation and land expansion programs

• What makes a poacher want to illegally hunt rhinos?• Priority: Medium

• How much does selling a rhino or allowing a rhino hunt help out the park financially? With population control?• Priority: High

• How can the park combat poachers to reduce the amount of illegally killed rhinos?• Priority: Medium

Establish the Decision Criteria• How much can a rhino be sold for to private parties? How much

can the horn be sold for?• Priority: Medium

• How could the park improve its other tourist attractions to help improve fund raising efforts?• Priority: Low

• For the companies that KNP sells the rhinos to, what are their motives behind using the rhinos? • Priority: Medium

Collect and Analyze Data

Identify Solutions and Shareholders• Kruger Nation Park not being able to completely cover

cost with the revenue that they received from operating the park• Tourist attraction• 21 rest camps, 7 private lodge concessions, and their 11 private

safari lodges

• There are not always good intentions of the people who purchase the rhinos from Kruger Nation Park • Ulterior motives for the rhinos• Extensive background checks on the potential buyers

• There are poachers that roam South Africa in search for rhinos to kill and take their horns• Due to the rapidly increasing demand of markets in Asia and India.• Increase the amount of budget that is designated towards the

SANParks Environmental Crimes Unit and the South African Police • Give them sentence time and make them pay double of what a

horn costs on the black market

Identify Solutions and Shareholders

Defend and Implement Solutions• Establish Task Force Team to investigate rhino buyers

• Charge fee during purchase to cover cost of team

• Probationary period for buyers after sale

• Hire previous military, and law enforcement

• Knowledge of country and problem

Defend and Implement Solutions cont.

• More efficient way of matching revenues and expenses

• More attractions within park

• Market existing attractions more

• Perform study to see what citizens are willing to pay

• Adjust prices according to study

Defend and Implement Solutions cont.

• High Cost of rhino hunting trip

• Government charge tax on trips

• Earmark the tax revenue for use in park

• Use for care and upkeep of park

Evaluate, Review, and Revise