Business Card Design

FourDesign Principles

Contrast Repetition Alignment Proximity

CONTRAST Contrast is one of the most effective

ways to add visual interest to your business card.

Contrast is created when two elements are differentare different.

It also helps organize your information. For contrast to be effective the

elements should be very different.

CONTRAST

CONTRAST

Repetition

Repetition is repeating some aspect of your design throughout the entire piece.

The purpose of repetition is to unify and add visual interest.

Avoid repeating the element too much.

Repetition

Alignment Nothing should be placed on the card or

letterhead arbitrarily. Every element should have a visual

connection with one another. Alignment helps unify and organize. Pay attention to where you place items.

Alignment

Alignment

Proximity When items are in close proximity

to each other they become one visual unit.

Items related to each other should be grouped together.

If the information is organized it is more likely to be read and remembered.

Proximity

Proximity

Proximity

Try this~ Squint your eyes and count the number of visual elements on the card by counting the number of times that your eyes stop.

If there are more than four separate elements try and group some together.

Lets Review

Contrast- create interest on the card and organize

Repetition- Unify and add visual interest

Alignment- Visual connection Proximity- organize visual units

EXAMPLES

EXAMPLES