Design PrinciplesContrast

RepetitionAlignmentProximity

SerifSan Serif

Quiz

Contrast

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Contrast- type- color- size- lines- thickness- shape- spacing

Contrast is used when you want a word, phrase, or title to stand out above and beyond the other text on the page in order for the individual to read the title first. This will give them a word or phrase that describes the context of the page they clicked on

Great Contrast

Horrible Contrast

Repetition

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Repetition- colors- shapes- textures- spatial relationships- line thickness- fonts/sizes- graphic concepts

Using repetition throughout the PowerPoint is beneficial because the reader can focus on task at hand versus looking at all the pretty colors on the page. The font is the only information that is changing which is why it should keep the reader on task and interested

Alignment

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Alignment - clean

- sophisticated- fresh looking- every item contains relation to the context- left and right aligned texts has a stronger edge - use consistent margins

Alignment is meant to keep the repetition portion of your PowerPoint intact. By using the correct alignment each slide, this allows the repetition portion of the PowerPoint to remain stable. Alignment is crucial in keeping your PowerPoint professional as well. If there are boxes, buttons, arrows, and slang words all over the PowerPoint’s then the reader may have questions regarding the information; if the student is reading at home, they may not understand the information they are trying to obtain

Proximity

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Proximity- intellectually connected- combines multiple visual units- gives the reader clear structure of where to go to next - group related items- communicate using extra spacing- Don’t use exclusively all caps- If there are 3-5 elements on a page they should be moved

closer to one anotherProximity is used for the reader to not be overwhelmed by the way the items are placed throughout the page. The elements throughout the PowerPoint must all be within the same proximity so the focus of the page is not overthrown by the elements that are within the context page.

Serif

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• Serif - a smaller line used to finish off a main stroke of a letter, as at the top and bottom of M

- Used in the title of a slide

Types of Serif Fonts:• Adobe Jenson• Aldus• Bookman• Georgia• MS Serif• Palatino• Times New Roman

Work Cited:

San serif. (n.d.). Dictionary.com Unabridged. Retrieved March 10, 2015, from Dictionary.com website: http://dictionary.reference.com/browse/serif

San SerifSan Serif – one of a group of typefaces that do not have short lines across the top and bottom of the long parts of the letters

– Used within the body of the PowerPoint Slides

Types of San Serif Fonts:• Charcoal• Chicago• Eras• Transport• Helvetica• Verdana

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Work Cited:

San serif. (n.d.). Dictionary.com Unabridged. Retrieved March 10, 2015, from Dictionary.com website: http://dictionary.reference.com/browse/serif

Quiz

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Question 1

Question 2

Question 1Robin Williams used an acronym called “CRAP” to describe the 4 major principles of design

True

False

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TRUE!

You answered correctly!

Question 2

Incorrect

• CRAP stands for… – Contrast– Repetition– Alignment– Proximity

QUIZ

Question 2

If I have a dark colored font, on a dark colored background and breaking the law of which of the design principle?A. RepetitionB. AlignmentC. ContrastD. Proximity

Incorrect

• Repetition is used when repeating fonts, background colors, and consistency throughout each slide

• Go back into the reading for the correct answer

QUIZ

Incorrect

• Alignment is used to make the page look professional

QUIZ

Correct!

• Contrast is best used…– Bright text, Dark background– Dark text, Bright background

Incorrect

• Proximity is used primarily to identify where the reader should go next

QUIZ