BUSINESS CASE / FOOD RETAIL

Smartory

© 6/2016, www.ses-imagotag.com

Customer: SmartoryCountry: RussiaSector: Food retail/convenienceLabels installed: G1 retail 4.2 red NFCTime of installation: 2016

OVERVIEW

A retail chain of club supermarkets Smartory (Russia) has implemented a system of electronic shelf labels by SES-imagotag to carry out its innovative business model.

Smartory is a brand new and unique club project at the Russian retail market bearing philosophy of “selected assortment of quality goods and services at reasonable prices”. Smartory business model helps to cut operating costs of the retail chain and to set honest prices for its merchandise.

REQUIREMENTS

In order to increase clarity of the pricing system at Smar-tory stores, the management has decided to use elec-tronic shelf labels for demonstration of information on certain key products supplemented by comparison with competitors’ prices.

For these purposes, Smartory and its pricing partner “Smart Price” have developed and implemented a frame-work for conversion of specifi ed group of merchandise from paper shelf labels to ESL. The ESL system has been integrated with Smartory back-offi ce and competitors’ prices comparison service.

WHY SES-imagotag?

SES-imagotag solution has been selected as a technologi-cal platform for developing of the ESL system at Smar-tory supermarkets, as it has been found to be the most user-friendly, functionally versatile and satisfactory to all requirements of the Smartory club retail chain.

OUTLOOK

At the present time, the ESL system by SES-imagotag is undergoing productive operation in Smartory stores in the Moscow region.

„The ESL system and pricing solution offered by our partner Smart Price allowed

us to launch an innovative model of displaying the prices and other relevant merchandise information in real-time

mode, which will attract new customers and increase loyalty of

current customers.“Key Smartory manager

„The ESL solution will allow us to carry out our business strategy in achieving certain sales volumes

and profi t levels.“Key Smartory manager