business case of s3d movies in india

Business Case of

S3D Movies in India

Research By

Ramesh Kumar V MBA (Media & Entertainment)

Manipal University &

WhistlingWoods International Ltd.,

Mumbai

www.rameshkumarv.com

Contents • Scope of the Presentation

• Research Objectives

• Research Methodology

• Data Consideration & Analysis

• Audience Research

• Key Findings

• Advantages of S3D movies, based on research

• Recommendations

scope

Revival of S3D technology

Ticket sales & Revenues for S3D movies

Comparative Study & Key Findings

Audience Research - Survey data

Advantages of S3D technology

Recommendations to the Industry

to be included while presenting

for ficci frames 2010.... The following will also be included to this presentation, for FICCI frames,

as data will be available before end of January.....

Key contributions of leading exhibition chains towards S3D cinema

exhibition

Ticket sales & revenue generations of “Avatar” which was released

during December

Practical business models for S3D movie distribution & exhibition in

Indian Scenario (derived based on Interviews with key personnel from

leading theatrical chains)

Video of Audience reaction post S3D show for few movies.

* If required and/or requested, A detailed report will be given with all requisite data analysis,

comparative study, audience interviews and various articles that were referred

Compare 2D and S3D movies in terms of ticket sales &

revenues generated across theaters in India

Understand preference of audience towards S3D

movies

Develop few business models for S3D movie

distribution and exhibition in Indian context

research objectives

Process Flow for S3D exhibition data analysis

RESEARCH

METHODOLOGY

DATA CONSIDERATIONS

S3D Exhibition

•3 movies, 4 cities, 2 theaters per city(2D & S3D enabled)

•Ticket sales & revenues

Audience Research

•Sample data from Friends, relatives and colleagues at different

localities

•Their opinion and preference towards S3D movies

DATA CONSIDERATIONS

• S3D Exhibition

• Comparative Study* - No. of Shows Vs. Ticket Sales

• Comparative Study* - No. of Shows Vs. Revenue Generated

DATA ANALYSIS

* Mumbai, Delhi, Kolkata, Bangalore - 3 movies - 8 theaters - 2D & 3D screens - first 3

weeks

KEY FINDINGS

2D Shows - 651 ; S3D Shows - 526

S3D - Ticket Prices range from Rs.250 to 500

AUDIENCE RESEARCH

Audience Composition

•Multiplex audience - 83 %

•Already had S3D Experience - 60 %

KEY FINDINGS

• Superior movie viewing experience

• Piracy can be reduced to a large extent

• More Occupancy rates in Theaters

• More revenues generated than the normal 2D movies, for

comparatively less number of shows

• Increase in number of S3D movie content YOY from Hollywood

Studios and hence better chances breaking even for theatre

owners, who have enabled for S3D movie exhibition

ADVANTAGES

* Few more to be added.. Awaiting Audience interview video

• More S3D enabled screens in major cities - Tie ups with

Industry leaders like Scrabble, UFO etc.

• More players should be involved in Digitization, which in turn

helps S3D movies a lot.

• Industry talent to be trained for S3D technology (Production &

Exhibition)

RECOMMENDATIONS

* Few more to be added.. Awaiting Audience interview video

THANK YOU