business communication model
TRANSCRIPT
Theories / Models of Business
Communication
Communication Models
Claude Shannon and Warren Weaver General Model of Communication
Version 1
Information Source
MessageTransmitter
Noise Source
SignalReceived
SignalReceiver
MessageDestination
Communication Models
Source ReceiverEncoder Decoder
Message
Noise
Channel
Feedback
Claude Shannon and Warren Weaver General Model of Communication
Version 2
Communication Models
Six Communication Elements According to Shannon-Weaver Source Encoder Message Channel Decoder Receiver
Communication Models
Assumptions of Shannon-Weaver Communication breakdown is caused by
‘noise’ The model is developed to separate noise
from information-carrying signals e.g. electronic media (TV, radio, print), digital
online media (internet, data carrying devices) The emphasis is on physical or semantic noise
Communication Models
Assumptions of Shannon-Weaver Physical or Semantic Noise
Distraction (thunder, roaring motorbike, barking dog, snow on TV screen, static sound on the phone, smudge on the newspaper, etc)
Emphasizing the wrong part of the message Attitude towards the sender Attitude towards the message
Communication Models
Criticisms of Shannon-Weaver Model Emphasis in on the transmission of
message Developed to separate noise from
information-carrying signals Flow of communication is linear and one-
way Assumes that communication is relatively
unproblematic Referred to as an information model
Communication Models
S M C R
SOURCE MESSAGE CHANNEL RECEIVER1. Communication
Skills
2. Knowledge
3. Social System
4. Culture
5. Attitude
1. Element (Content)
2. Structure (Code)
3. Treatment
1. Seeing
2. Hearing
3. Smelling
4. Touching
5. Taste
1. Communication Skills
2. Knowledge
3. Social System
4. Culture
5. Attitude
Berlo’s SMCR Model of Communication
Communication Models
Four Elements of Communication According to Berlo Source Message Channel Receiver
Communication Models
Assumptions of Berlo’s Model There has to be a balance between the
source and the receiver if we want the communication process to be efficient.
The balance exists in the following: Communication skills Knowledge Social system Culture Attitude
Communication Models
Assumptions of Berlo’s Model The message construction should be
observed the following: Message element or content must be
appropriate to the receiver Message structure of code includes the
encoding and decoding of messages Encoding (written and spoken) Decoding (listening and talking) Thought or reasoning
Communication Models
Assumptions of Berlo’s Model Treatment of the message likewise
contributes to the overall package of the message.
The most useful channel of communication are the five senses.
Communication Models
Criticisms of Berlo’s Model Dyadic Emphasis is on the relationship of the
source and the receiver Success of the communication depended
on communication skills Focus on message construction and use of
language and words
Communication Models
Criticisms of Berlo’s Model Developed to study the flow of
communication as a human activity Communication skills involve the ff:
Knowing and applying the code’s grammar Knowing and using a broad vocabulary Knowing and applying the conventions Adapting the use of code to your audience
Ownership of media of communication is observed
Communication Models
Shannon-Weaver Berlo
SMCR
1. Emphasis is on the transmission of message
2. Developed to separate noise from information-carrying signals
3. Flow of communication is linear and one-way
4. Assumes that communication is relatively unproblematic
5. Referred to as an information model
1. Dyadic
2. Emphasis is on the relationship of the source and the receiver of the message
3. Gives importance to message construction and use of language and words
4. Developed with the intention of studying communication as a human activity
5. Ownership of media of communication is observed