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linkedin.com/in/scottkoons scottkoons@gmail.com 719.325.6781behance.net/scottkoons

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Accomplished sales professional with more than 20 years of experience including, strategic planning, budgeting, and execution of sales and marketing initiatives.

Sales of over $7M for start-up companies, brand development, and organization expansion. Advertising sales and media productions seen nationally and internationally; including print, digital, and video.

• SaaS Sales• Team building/Leadership• Presentation Skills • Client Communication Skills

• Plan and Execute Strategic Sales and Marketing• Advanced HTML, CSS, and JavaScript Skills• Wed Based Marketing Strategies

• Budgeting and Finances• Brand Development

Chief Program Officer, GW New York, New York, NY (2015-Present)

Oversee multi-million dollar co-operative advertising and sales program between Congressional Medal of Honor Foundation and large, Fortune 500 corporate entities.

Coordinate and lead various team members from creative, media purchasing, budgeting, and marketing strategy; approve all media, copy, graphics design, and placement.

Work featured in Fortune 500 Magazine, USA Today, Wall Street Journal, Chicago Tribune, Los Angeles Times, among hundreds of other local media outlets.

Communicate, interact, and develop strong relationships with top executives connected to the Congressional Medal Of Honor.

Award winning, full-service, national advertising agency based in New York. Company specializes in client branding, search optimization, and creative multi-media marketing services. Serves over 140 clients including several Fortune 500 companies.

Team Leadership andStrategic Direction

Strategic Communicationand Presentation Skills

Project Management

National Designand Marketing

Founder/Sales/Digital Marketing/Media, Colorado Mountain Brewery, Colorado Springs, CO (2008-2015)

Developed concept, created business plan, and personally sold over $6M of private equity in less than 3 years; initial C.E.O. Business generates $8M+ annually and employs over 100 people.

Prepare and implement initial and annual budgets. Strong financial controls utilizing P&L, cash flow, and projected income/expense statements.

Created and produced all sales, branding, marketing, finance, business plan, graphics, website, S.E.O., social media, & video materials in various media formats including print, digital, and video.

Implemented digital sales and marketing strategies utilizing S.E.M., S.E.O., and conversion optimization to increase actions and brand awareness. Brand is now known nationally.

Established, large restaurant and brewpub in Colorado Springs. Business has grown from one location to two locations in less than 3 years. Award-winning craft brewery and restaurant.

Budgeting and Financial Oversight

Sales and Business Development

Creative/Technical Marketing Skills

Brand Development

PROFESSIONAL PROFILE

QUALIFICATIONS AND SKILLS

PROFESSIONAL EXPERIENCE

T. SCOTT KOONS

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Penetrated target markets and sold SaaS video streaming solutions to top-tier clients; including Realtor.com, AutoTrader.com, HomesAndLand.com, and TheKnot.com among others.

Exploited new technologies to propel annual sales revenues by creating new market possibilities and defining software development direction; achieving flagship status organization-wide.

Increased annual revenue by 22%; developed a cohesive and productive infrastructure by providing resourceful leadership to a five member sales team.

Vice President, Business Development, Multicast Media Technologies, Inc., Atlanta, GA (2006-2008)

Directed sales and business operations successfully growing the SaaS company from a zero-base to $1M+ annual revenue in less than a 2 year period.

Developed new technologies and interactive advertising strategies.

Negotiated multi-year contract with International Triathlon Union to provide live and on-demand streaming network; also provided all motion graphics for the organization’s international television programs.

Grew business from single employee to 7 full-time employees prior to negotiating company sale to Multicast Media Technologies, Inc.

Officer, United States Air Force (1993-1998)

Advertising and media agency, specializing in live and on-demand interactive, video streaming technologies.

Strategic Direction

SaaS Sales

Leadership

President and Founder, Imagination Interactive, Inc., Colorado Springs, CO (2003-2006)Start-up media advertising agency developing advanced online video platforms. Company created proprietary, online video content management systems and digital content strategic solutions.

Emerging Technologies

Business Growth

International Production

Negotiation Skills

EDUCATION

PUBLICATIONS AND ADDITIONAL WORKS

Princeton Theological Seminary - Master of Divinity (M.Div), and Master of Arts, Christian Education (M.A.)Princeton, NJ, Graduated 2003.

United States Air Force Academy - Bachelor of Science, Human Factors Engineering (B.S.), Colorado Springs, CO, Graduated 1993.

• Brewers Associate, Member

• Media Director for Princeton Theological Seminary and Universitat Tübingen’s, Dead Sea Scrolls Project (Video, Print, and Digital).

• Colorado Living Today Magazine (Print, Art Director, Copywriter, Design, and Layout).

• National Print Advertisement Campaigns (Sales, Art Director, Copywriter, and Layout).

• Adobe, Business Catalyst Partner (Web and Digital Design).

• Rethinking Technology and Multimedia in Christian Educational Curriculum (Master’s Thesis, Princeton Theological Seminary).