BUSINESS ENGLISH I HOMEWORKSTUDENT’S NAME: ________________________________

A. Match the descriptions (a-m) with the personality adjectives (1-13)

1. tidy _____ a. works well, does not waste time

2. shy _____ b. wants to have a top job

3. self-confident _____ c. doesn’t get angry when he or she has to wait

4. reliable _____ d. doesn’t feel confident when talking to people he or she doesn’t know

5. patient _____ e. trustworthy, dependable

6. demanding _____ f. thinks carefully before doing or deciding anything

7. nervous _____ g. arrives on time

8. ambitious _____ h. keeps desk, papers, files, etc. in good order

9. relaxed _____ i. calm, unstressed, unworried

10. cautious _____ j. has a positive feeling about him or herself

11. dynamic _____ k. makes other people work hard, often to a high standard

12. efficient _____ l. afraid, does not have a lot of confidence

13. punctual _____ m. energetic and (usually) successful

B. Match the antonyms of the following adjectives.

honest pleasant smart

cautious lovable sane

1. dumb : _________________________

2. dishonest : _________________________

3. detestable : _________________________

-------------------- U n i v e r s i d a d ------------------- Inca Garcilaso de la Vega

Nuevos Tiempos. Nuevas Ideas Facultad de Comercio Exterior y Relaciones

Internacionales

4. crazy : _________________________

5. careless : _________________________

6. annoying : _________________________

C. Read the following definitions and write down the correct marketing word or

phrase.

label S.W.O.T. market research consumer

packaging trademark develop total product

1. the person who buys and uses a product or service. ________________

2. to create a new product or improve an existing one ________________

3. small piece of paper, metal etc on a product giving information about

it_______________

4. study of consumers' needs & preferences, often for a particular

product_______________

5. the wrapping or container for a product _________________

6. Strength, Weaknesses, Opportunities, Threats _________________

7. the whole product, inc. name, packaging, instructions, reliability, after-

sales____________

8. special symbol, design, word etc used to represent a product or

firm__________________

D. Complete the gaps with these words. refund, bargain, concession ,swap , deal, , compensation, negotiate

1. He came away from the negotiation feeling he had got a good_____.2. Good value a t a great price. bargain3. Can I _______this pack for a bigger one?4. He made a _____ by agreeing to include one free night’s accommodation. 5. To discuss the price of something- the buyer tries to pay less than the seller wants.____6. To give someone their money back.______7. If you are injured or are inconvenienced and it is not your fault, you can ask for ___.

E. Choose the appropriate words from the box and complete the gaps.

Sample, jingle,voice-over, mailshot ,gimmick, token, attitude promotion, consumer, campaign, commercial.

1. A small amount of a product which is given away so that people can try it. SAMPLE

2. Your ______ towards something: what you think or believe.

3. The commentary in a TV commercial from an invisible speaker._____

4. A piece of plastic or paper which can be exchanged for something else.______

5. Another name for a radio or TV advertisement._____

6. The act of making a product known and selling it.____

7. An idea which is used to catch people’s attention and make them buy something._____

8. A buyer of goods and services._____

9. A letter and advertising material and which is sent to a list of people who usually have

been selected and targeted._____

10. The plan of a series of actions to advertise a product.____

11. And easily-recognizable and easily-remembered song or piece of music which goes

together with commercial.____

F. READING COMPREHENSION: Read the article and answer the questions below

Michael Dell is the founder of the computer company, Dell Inc. He created one of the most profitable computer companies in the world with annual sales of up to 50 billion American dollars and has become one of the wealthiest people in the world.

Michael Saul Dell was born on 23rd of February, 1965 in Houston. The son of an orthodontist, Dell attended Herod Elementary School in Houston, Texas. Dell later attended Memorial High School in Houston where he did not excel scholastically. During that time he did, however, exhibit formidable business instincts. At the age of twelve, he formed a direct marketing company which offered a national stamp auction through the mail. That venture earned him $2,000. At the age of sixteen, Dell developed a scheme to sell newspaper subscriptions through target marketing. With the $18,000 he earned, he bought himself a BMW.

In 1984, nineteen-year-old University of Texas freshman Michael Dell started a company called PC's Limited after getting a loan of $1,000 from his grandparents. Dell came up with the idea of selling custom-made computers directly to customers. He reasoned that the prices could also be kept much lower than other competitors since there were no stores to maintain or middlemen to pay commissions to. He sold the computers direct to the customer with the use of order forms, phone orders and now Internet orders. When his business started booming, Dell quit college to concentrate on his business.

In 1988 PC's Limited had a name change to Dell Computer Corporation. At that time, the company was valued at about $80 million. By 1992, at the age of twenty seven, Dell became the youngest CEO of a Fortune 500 company in history. The Fortune magazine named his company one of the most admired firms in America, after General Electric, Coca-Cola, and Microsoft. The company continued to grow and expand dramatically year after year and eventually became the top computer -- selling company in the United States of America, beating

Compaq Dell Computer Corporation later became Dell Inc. as the company moved into other areas of business. Its products include home entertainment systems and personal devices.

In March 2004, Dell stepped down as CEO of Dell but stayed on as chairman of the board. However, in January 2007, Michael Dell returned as CEO of Dell. Because of his entrepreneurship, Dell received many accolades including "Entrepreneur of the Year" from Inc. Magazine; "Man of the Year" from PC Magazine; "Top CEO in American Business" from Worth Magazine and "CEO of the Year" from Financial World and Industry Week magazines.

Dell currently resides with his wife, Susan and four children in Austin, Texas. Dell is also well-known for his philanthropy. In 2006, University of Texas in Austin announced a US$50 million grant from the Michael and Susan Dell Foundation to bring excellence in children's health and education in Austin. The grant enabled the construction of the Dell Pediatric Research institute, a new computer science building and a centre for advancement of healthy living.1.From paragraph 1, what makes Michael Dell one of the wealthiest people in the world ?2.From paragraph 2,

(a)which phrase shows that Dell was not an excellent student ?(b)what type of company did Dell form when he was twelve ?

3.From paragraph 3,(a)why did Dell drop out of college ?(b)how was Dell's PC's Limited different from those of his competitors ? Give twofeatures.

4.(a)From paragraph 4, why was 1992 significant for Dell ?(b)From paragraph 6, which word tells you that Dell had donated