Flower B ara bespoke solution for a unique lookto increase the profitability of your point of sale

The Flower Bar concept enables independent multi-brand outlets to promote the essence of theSIA offer, in a dedicated area, in a high quality environment :

• The essence of the S IA offer :

• SIA’s main product expertise : flowers & containers, candles & candleholders.• SIA’s added value : a dynamic offer relying on permanent renewal of course, but also using the

relaxed idea of a « bar » : this brings to mind happy hours, daily’s special , etc.

• A dedicated area : 15 to 20m², to strengthen the visual impact of the product offer.

• A high quality environment : a flexible concept using retail fixtures which gives value to productsand themes.

Flower B ara bespoke solution for a unique look

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A bespoke retail solution

A flexible product offer that can be adapted to localmarket requirements. The product offer is built on aproduct group balance, price level balance, stockrotation rates and seasonal merchandising flow

Self training tools are supplied each season toenable partners to master the SIA style :• Floral mood boards• Visual merchandising guidelines

Marketing support• Signage & visuals to liven the product offer• W rapping material

1st pricemedium

mediumto high high price

flowers

containers

Candle holdersCandles, …