business horizon
DESCRIPTION
Mengapa bisnis harus terus bertumbuh? Horizon bisnis ada 3, yaitu horizon 1 yang mewakili bisnis yang kita miliki saat ini, horizon 2 yang mewakili bisnis yang sedang hot saat ini tapi belum kita miliki dan horizon 3 yang mewakili bisnis masa depan yang juga belum terpikirikan oleh kita dan pesaing.TRANSCRIPT
Business Horizon
Business Trends
Level of business uncertainty
Competition for Resources
Price Stability in Question
Shifting Consumptions Pattern
Metaphysical Quality
A Bigger Role of Government
Age of Value
Competitive Advantage
Mass Uniqueness
Growth Horizon
• Business grows through different horizons• Every horizon represents a different stage in
the creation and development of a business:– Different business initiatives– Different management challenge
Growth Horizons
Profit
Now Time (years) Future
Horizon 1
Horizon 2
Horizon 3
Extend and defend core business
Build emerging business
Create Viable Option
Seed growth options
Replicate proven business model
Manage for profitability
Test business model
Horizon 1
• Business initiatives:– Defend core business– Generate cash, profit, and
skill as a resource for growth
Horizon 1 (2)
• Management challenge:– To shore up competitive positions– To capture what potential remains in the core
business– To continue innovation that can incrementally
extend their growth and profitability
Horizon 2
• Business initiatives:– To build emerging business that could be earning
generator– To increase revenue
Horizon 2 (2)
• Management challenge:– To take advantage before competitors do– To establish potential advantage
Horizon 3
• Business initiatives:– To explore option tomorrow business, future
opportunities
Horizon 3(2)
• Management challenge:– To develop good ideas into horizon 3– To seed numerous options business
Unhealthy Pattern
Horizon 1 2 3
1Under siege X X X
2Losing the right to grow X V V
3Running out of steam V X X
4Inventing a new future X X V
5Generating ideas but not new business V X V
6Failing to seed for the future V V X
Managing 3 Horizons
• Develop many businesses in parallel• Manage the horizons concurrently not sequently• Pay attention to:– Extend and defend today’s profit generators in
horizon 1– …while simultaneously building horizon 2 business
that will become drivers of medium term revenue growth
– …while also pursuing option in horizon 3 that will secure the company’s longer-term future
Staircases to Growth
• To sustain profitable growth, the company needs a healthy flow– Horizon 3 options flow into Horizon 2 growth
engines and ultimately into Horizon 1 core business
• Staircases to growth are one step at a time to manage risks– Market uncertainty– Capabilities gap
Staircases Architecture
• Seeding the initial growth options• Testing commercial viability the business
model• Replication and extension the business model• Managing profitability
Thank You