Download - Business horizon
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Business Horizon
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Business Trends
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Level of business uncertainty
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Competition for Resources
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Price Stability in Question
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Shifting Consumptions Pattern
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Metaphysical Quality
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A Bigger Role of Government
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Age of Value
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Competitive Advantage
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Mass Uniqueness
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Growth Horizon
• Business grows through different horizons• Every horizon represents a different stage in
the creation and development of a business:– Different business initiatives– Different management challenge
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Growth Horizons
Profit
Now Time (years) Future
Horizon 1
Horizon 2
Horizon 3
Extend and defend core business
Build emerging business
Create Viable Option
Seed growth options
Replicate proven business model
Manage for profitability
Test business model
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Horizon 1
• Business initiatives:– Defend core business– Generate cash, profit, and
skill as a resource for growth
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Horizon 1 (2)
• Management challenge:– To shore up competitive positions– To capture what potential remains in the core
business– To continue innovation that can incrementally
extend their growth and profitability
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Horizon 2
• Business initiatives:– To build emerging business that could be earning
generator– To increase revenue
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Horizon 2 (2)
• Management challenge:– To take advantage before competitors do– To establish potential advantage
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Horizon 3
• Business initiatives:– To explore option tomorrow business, future
opportunities
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Horizon 3(2)
• Management challenge:– To develop good ideas into horizon 3– To seed numerous options business
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Unhealthy Pattern
Horizon 1 2 3
1Under siege X X X
2Losing the right to grow X V V
3Running out of steam V X X
4Inventing a new future X X V
5Generating ideas but not new business V X V
6Failing to seed for the future V V X
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Managing 3 Horizons
• Develop many businesses in parallel• Manage the horizons concurrently not sequently• Pay attention to:– Extend and defend today’s profit generators in
horizon 1– …while simultaneously building horizon 2 business
that will become drivers of medium term revenue growth
– …while also pursuing option in horizon 3 that will secure the company’s longer-term future
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Staircases to Growth
• To sustain profitable growth, the company needs a healthy flow– Horizon 3 options flow into Horizon 2 growth
engines and ultimately into Horizon 1 core business
• Staircases to growth are one step at a time to manage risks– Market uncertainty– Capabilities gap
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Staircases Architecture
• Seeding the initial growth options• Testing commercial viability the business
model• Replication and extension the business model• Managing profitability
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Thank You