business model · 2020-03-06 · blablacar connects drivers and passengers who are willing to...
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Description
Example
Value Proposition
Strategic FocusScalability
BUSINESS MODEL
Product
Operational ExcellenceHigh
Develop a standardized product or service.
Amazon Prime Video, the video streaming service, offers all its subscribers unlimited instant streaming, thus offering a standardized service to all its customers.
Description
Example
Value Proposition
Strategic FocusScalability
BUSINESS MODEL
Multi-sided
Customer ProximityMedium
Provide different products or services to disconnected and complementary customer groups (Customer A and Customer B). Customer A benefits from Customer B’s transactions.
Shazam, the free music-identifying app, offers users free access to a large media database while providing advertisers a channel to reach such users.
Description
Example
Customer
Strategic FocusAttractiveness
BUSINESS MODEL
Dial down features
Customer ProximityHigh
Target less-demanding consumers with products or services that may not be superior, but that are more adequate, convenient, simple, and efficient.
Airbnb, the online marketplace for local accommodation, targets travelers who prioritize the local experience over the standardized comfort of hotels.
Description
Example
Value Proposition
Strategic FocusScalability
BUSINESS MODEL
Solution
Product LeadershipLow
Engage with the customer to solve their urgent problem, and provide an integrated and tailored solution.
Playgen, the video making company that specializes in developing engaging and interactive solutions for behavioral change, engages with each customer to create a customized solution and experience.
Description
Example
Customer
Strategic FocusAttractiveness
BUSINESS MODEL
Low-cost
Operational ExcellenceLow
Focus on selling the core value of products, at a low margin.
Ryanair, the low-cost airline, focuses on offering the cheapest deals by cutting air travel commodities to its bare minimum.
Description
Example
Customer
Strategic FocusAttractiveness
BUSINESS MODEL
Long-tail
Product LeadershipMedium
Focus on selling a large number of niche products, each of which sells relatively frequently.
WayFair, the e-commerce platform for home products, leverages technology to make it possible for shoppers to quickly find what they want from a selection of more than 14 million items.
Description
Example
Value Proposition
Strategic FocusScalability
BUSINESS MODEL
Matchmaking
Customer ProximityMedium
Join buyers and sellers in an online or physical marketplace to facilitate a value exchange.
BlaBlaCar connects drivers and passengers who are willing to travel together.
Description
Example
Customer
Strategic FocusAttractiveness
BUSINESS MODEL
Premium
Product LeadershipVery High
Target premium customers with a superior offering, compared to other competitors.
Evernote, the cloud-based organizer, targets owners of several devices who need to organize data across multiple platforms and offers a superior service than Dropbox and Drive by keeping everything “quick to save” and “easy to find”.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Self-service
Operational ExcellenceVery High
Outsource certain processes and activities to the customer.
Just Giving, the platform for online giving, offers sponsored events the tools and processing services to pay and receive charitable donations, without actually being responsible for charity fundraising campaigns.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Direct sales
Customer ProximityMedium
Shrink the value chain by eliminating the intermediary and selling the product directly to the customer.
Mediatonic, the game developer, was able to improve consumer insight and enhance monetization capabilities by shrinking its value chain, eliminating intermediaries, and selling directly to their final customers.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Crowdsourcing
Customer ProximityHigh
Solve a problem by outsourcing it to the crowd.
Starbucks created a powerful community of active solution-oriented ambassadors by engaging consumers and employees to participate, follow, and discuss ideas on how to improve the Starbucks experience.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Manufacturing
Product LeadershipLow
Create and sell assets.
Tesla, the zero-emissions automotive company, imagines, designs, and sells electric cars, solar panels, and integrated renewable energy solutions in-house.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Outsourcing
Product LeadershipMedium
Focus on guaranteeing the core competencies of the offering and outsource all other activities along the value chain.
Slack, the collaboration app, outsourced their development to a design firm that created the logo, website, and app for a lower price than the cost of hiring full-time developers and designers.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Open innovation
Customer ProximityHigh
Create innovative solutions by systematically integrating stakeholders into the R&D process
MADE.COM, the unique home design platform, connects innovative designers and end-customer seeking design-led furniture pieces at more affordable prices.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Leverage customer data
Customer ProximityMedium
Collect customers’ data and use it commercially.
SoFi, the online credit platform, collects customers’ personal data and uses it to decide on financial product offerings and to provide customized support services.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Integration
Operational ExcellenceLow
Cover most parts of the value chain in-house in order to keep control of innovations and efficiency.
Naked Wines, the customer-centered crowdfunding wine platform, fully mediates the transaction between wine producers and wine consumers, keeping tight control of funding, purchases, and discounts.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Wholesaling
Operational ExcellenceMedium
Buy and sell assets.
Sam’s Club, the retail warehouse clubs, builds minimal warehouses, keeps frills to a minimum, and only sells in bulk.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
From push-to-pull
Operational ExcellenceHigh
Make production more flexible in order to produce just in time, when needed.
Proto Labs, the custom prototype developer, leverages e-commerce to adopt an on-demand, zero lead-time, and flexible production that eliminates a large portion of overhead costs.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Retail
Product LeadershipHigh
Sell a chosen range of products directly to the final consumer.
MyOptique, the online prescription eyewear retailer, purchases frames and contact lenses at wholesale and owns the equipment to shape lenses for each pair of glasses.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Customization
Customer ProximityMedium
Adapt a product to the customer’s individual needs or preferences.
Lumi, the software developer for events, works directly with event hosts’ teams to create smooth experiences that fit each customers’ requirements and preferences.
Description
Example
Monetization
Strategic FocusAttractiveness
BUSINESS MODEL
Asset sales
Operational ExcellenceMedium
Charge a one-time asset sale at a margin.
Lego charges a one-time price for their toys, at a margin.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Peer-to-peer
Customer ProximityMedium
Provide a platform that facilitates interaction among at least three actors.
OLX, the online classifieds marketplace, provides a platform that facilitates the buying and selling of all types of products and services.
Description
Example
Monetization
Strategic FocusAttractiveness
BUSINESS MODEL
Commission
Operational ExcellenceMedium
Refer customers to a third party and receive a commission for a specific transaction completed - e.g. click, information, purchase.
SalaryFinance, the salary-linked financial wellbeing platform, receives a commission from each new loan it originates on behalf of other funding providers - i.e. HSBC, RBS, Barclays.
Description
Example
Monetization
Strategic FocusAttractiveness
BUSINESS MODEL
Pay-per-use
Product LeadershipVery High
Monetize the actual use of the product or service based on time, number of users, number of transactions, data storage, amongst others.
NearlyFreeSpeech, the web hosting service provider, allows users to make small deposits to start up their hosting service, and then set up and pay for only the services that they need.
Description
Example
Processes
Strategic FocusScalability
BUSINESS MODEL
Standardization
Operational ExcellenceVery High
Standardize products by developing common features and designs.
Acturis, the insurance software provider, offers a “plug-in and go” front and back office system that is quick and simple to use by all brokers and underwriters.
Description
Example
Monetization
Strategic FocusAttractiveness
BUSINESS MODEL
Brokerage
Customer ProximityHigh
Charge a fee for facilitating a successful transaction – i.e. a click, a booking.
GoCardless, the recurring payments collector, provides direct debit service to its clients in exchange for a percentage fee for each successful transaction.
Description
Example
Monetization
Strategic FocusAttractiveness
BUSINESS MODEL
Licensing
Product LeadershipMedium
Rent intangible assets, such as expertise, brand, or processes, for a limited amount of time.
Vice Media, the creator and distributor of news content, creates and sells high-quality television content to broadcasters and distributes it through several channels for a specific time period, defined in a license agreement.
Description
Example
Monetization
Strategic FocusAttractiveness
BUSINESS MODEL
Leasing
Product LeadershipMedium
Transfer ownership of a physical asset to the lessee in exchange for a periodic fee. Once the contract ends, the lessee may decide to terminate or renovate the contract, or to purchase the asset.
Mud Jeans, the organic jeans producer, allows customers the right-to-use a pair of fashionable, organic jeans for one year (including free repair service).
Description
Example
Monetization
Strategic FocusAttractiveness
BUSINESS MODEL
One-time payment + fees
Operational ExcellenceLow
Claim an initial one-time payment associated with a reoccurring service or transaction fee.
Zip Car, the car club and sharing service, sells access to a network of cars to drivers who need a car for a short period, for a regular annual/monthly fee or a monthly fee, plus an hourly fee for the vehicle’s usage.
Description
Example
Monetization
Strategic FocusAttractiveness
BUSINESS MODEL
Subscription
Customer ProximityVery High
Charge a time-based payment to allow access to offerings or services that non-members do not have.
JustFab, the fashion-subscription e-commerce site, charges a monthly fee to grant subscribing members access to curated products from celebrity stylists.
Description
Example
Monetization
Strategic FocusAttractiveness
BUSINESS MODEL
Advertising
Customer ProximityHigh
Provide customers with a free service offered in exchange for being part of an audience group for paid advertising.
Snapchat, the free instant messaging app, provides a few large localized advertisers with premium advertising space to generate revenues based on target views and reach.
Low Very HighHighMedium
INDICATORS
Strategic Focus Customer Proximity is focused on addressing the needs of few selected customers. Product Leadership is focused on creating and delivering superior products and service driven by innovation. Operational Excellence is focused on cost minimization and efficiency (i.e. minimum input, maximum output).
Impact The possible effect or influence of solving a specific problem, measured by how neglected the problem is, how important the problem is and the amount of positive spillovers that may originate from solving the problem.
Scalability The relative ease with which a solution or business model grows, measured by what kind of human resources are required and how much investment is needed to generate incremental growth.
Attractiveness The potential profitability of a business model measure by the estimated customer lifetime value and the potential for recurring payments.
PROBLEM
Description
Impact Potential
SDG 2: Zero Hunger
Did you know that 45% of deaths of children aged under 5-years-old are either connected to undernutrition or obesity? Malnutrition is a situation in which individuals lack access to food and to a balanced diet.
Medium
Description
SOLUTIONSDG 2: Zero Hunger
KOKO Plus is a unique nutrition supplement, made from locally sourced and prepared ingredients, which is improving the nutrition of children as well as pregnant and lactating women.
PROBLEM
Description
Impact Potential
SDG 3: Good Health and Wellbeing
Did you know that every day approximately 800 women die from preventable causes related to pregnancy, chi ldbir th , and postpartum? Maternal mortality is the situation in which a woman dies, while pregnant, during childbirth, or within 42 days of termination of pregnancy.
High
PROBLEM
Description
Impact Potential
SDG 2: Zero Hunger
Did you know that the non-availability, lack of access, and improper utilization of food is an increasing problem contributing to a cycle of poor health? Food insecurity is a situation in which individuals lack access to sufficient amounts of safe and nutritious food for an active and healthy life.
Medium
Description
SOLUTIONSDG 2: Zero Hunger
KeBAL is a healthy food cart program providing nutritious, affordable meals and snacks by vendors operating food carts in slums.
PROBLEM
Description
Impact Potential
SDG 3: Good Health and Wellbeing
Did you know that approximately 400 million people have no access to the most basic health services? Health insecurity is the situation in which individuals lack access to safe, effective, and affordable essential medicines and vaccines.
Very High
PROBLEM
Description
Impact Potential
SDG 2: Zero Hunger
Did you know that the massive demand for meat, animal feed to produce that meat, cereals, and even crops for bio-fuels are responsible for seriously affecting 75% of terrestrial ecosystems and damaging the welfare of more than 3 billion people? Unsustainable food production is a situation in which food production practices do not maintain or restore the resources required to support plant and animal life.
High
Description
SOLUTIONSDG 2: Zero Hunger
Comba Group leverages a mobile aeroponics system to provide a highly productive soilless farming solution that produces high quality, clean, and fresh leafy vegetables with 97% water efficiency and no pesticide.
PROBLEM
Description
Impact Potential
SDG 3: Good Health and Wellbeing
Did you know that the global health worker shortfall of over 4.2 million is connected to poor financing, recruitment, training, and retention? Health workforce crisis is the situation in which there are less than 23 doctors, nurses, and midwives per 10,000 people that contributes to rising preventable deaths, maternal mortality, and infectious diseases.
Very High
SOLUTION
Description
SDG 3: Good Health and Wellbeing
VSCAN Access is an ultrasound device designed for primary health workers in rural and low resource settings to prevent maternal and newborn deaths.
PROBLEM
Description
Impact Potential
SDG 6: Clean Water and Sanitation
Did you know that one out of every five deaths of children under five-years-old is due to a water-related disease and that one in nine people do not have access to safe and clean drinking water? Unsafe drinking water is the situation in which individuals lack access to affordable and safe freshwater resources.
Medium
SOLUTION
Description
SDG 6: Clean Water and Sanitation
1001fontaines offers water kiosks that enable the production of safe drinking water locally, through the installation of small treatment units as close as possible to the beneficiaries.
SOLUTION
Description
SDG 3: Good Health and Wellbeing
Hapinoy is an innovative and inclusive distribution network of independently operated convenience stores for affordable and essential over-the-counter medicines and healthcare-related products.
PROBLEM
Description
Impact Potential
SDG 6: Clean Water and Sanitation
Did you know that 2 billion people still do not have access to basic sanitation facilities, such as toilets or latrines, and that of these, 673 million still defecate in street gutters, behind bushes, or into open bodies of water? Poor sanitation is the situation in which individuals lack access to basic sanitation and to safe human waste treatment practices that contributes to the spread of many diseases (i.e. cholera, diarrhea, dysentery, hepatitis A, typhoid, polio, and stunting) and to dangerously polluting neighborhoods, rivers, lakes, and seas.
High
SOLUTION
Description
SDG 6: Clean Water and Sanitation
ECOLOO offers affordable eco-toilet facilities that are permanent, odorless, waterless, sewage free, energy free, and maintenance-free.
SOLUTION
Description
SDG 3: Good Health and Wellbeing
Click Medix is a mobile health technology that enables community health providers to effectively screen, triage, and, in some cases, treat patients through the help of remote medical specialists.
PROBLEM
Description
Impact Potential
SDG 6: Clean Water and Sanitation
Did you know that 844 million people do not have access to fresh water? The freshwater crisis is the situation in which there are insufficient freshwater resources to meet the human and environmental demands of a given area that contributes to hunger, diseased, and poverty.
Very High
SOLUTION
Description
SDG 6: Clean Water and Sanitation
Off Grid Box is a mobile unit that leverages solar energy to provide access to electricity and clean water.
PROBLEM
Description
Impact Potential
SDG 11: Sust. Cities and Communities
Did you know that an estimated 100 million people were homeless worldwide and that 1.6 billion people lacked adequate housing? Housing insecurity is the situation in which individuals lack access to safe, resilient, and affordable housing and basic services (i.e. legal tenure, clean water, and sanitation), that contributes to informal settlements and vulnerable communities.
Medium
SOLUTION
Description
SDG 11: Sust. Cities and Communities
Échale a tu Casa provides the opportunity to own and/or build a safe, affordable, and environmentally friendly home, based on innovative lending and an assisted self-building program, with local materials and supervised by certified architects.
PROBLEM
Description
Impact Potential
SDG 12: Sust. Consumption and Production
Did you know that 33-50% of all food produced globally is not eaten and that if food waste were a country it would be the third-largest emitter of greenhouse gases (after China and the USA)? Food waste is the situation of wasted or lost uneaten food that contributes to deforestation, dislocating communities, species extinction, and methane emissions (23x more deadly than CO2 emission).
Very High
PROBLEM
Description
Impact Potential
SDG 11: Sust. Cities and Communities
Did you know that up to 1.6 million healthy life-years are lost every year due to transport noise in cities?Unsustainable mobility is the situation in which individuals lack access toadequate, safe, and affordable transportation systems that produce the minimal environmental and territorial impact that contributes to air pollution, traffic congestion, and deaths.
Very High
SOLUTION
Description
SDG 11: Sust. Cities and Communities
Milênio Bus is a platform that optimizes bus fleets while providing accessible and affordable transportation for urban passengers, through the availability of real-time information of passenger demand that allows bus companies to manage their routes and time intervals.
PROBLEM
Description
Impact Potential
SDG 12: Sust. Consumption and Production
Did you know that 4 out of 9 planetary boundaries have been surpassed and that global demand for consumption of primary resource is expected to double by 2050, increasing the likelihood of irreversibly changing the way major Earth systems function? Resource inefficiency is the situation in which scarce natural resources are irresponsibly and improperly used that contributes to increasing water scarcity, waste generation, and pollution.
High
PROBLEM
Description
Impact Potential
SDG 11: Sust. Cities and Communities
Did you know that 2.6 million people do not live within a 10-minute walk of green space and that up 3.3% of global deaths are connected to poor walkability and lack of access to recreational areas? Reduced access to green spaces is the situation in which individuals lack access to cost-effective and pro-mental health environmental areas, including nature reserves, wilderness, and urban parks that contribute to rising cases of heart and mental diseases.
Medium
SOLUTION
Description
SDG 11: Sust. Cities and Communities
Pocket parks are urban open spaces on a small-scale that provide a safe and inviting environment for surrounding community members.
PROBLEM
Description
Impact Potential
SDG 12: Sust. Consumption and Production
Did you know that every year we dump 2.12 billion tons of waste and that 99% of the things we buy become waste within 6 months? Waste generation is the situation in which consumed materials are discarded that contributes to multiple forms of pollution and toxic accidents.
High
SOLUTION
Description
SDG 12: Sust. Consumption and Production
Phenix is a digital platform for food waste where consumers and charity organizations can search for baskets of unsold products close to their homes from merchants that want to dispose of their surplus, at a decent price.
SOLUTION
Description
SDG 12: Sust. Consumption and Production
Vegea leverages a part of the 7 million tons of waste produced by the wine industry every year to produce bio-textile for clothing, thus creating an environmentally friendly alternative to synthetic textile production.
SOLUTION
Description
SDG 12: Sust. Consumption and Production
ENRD-engrais bio is a biogas plant that is re-using 155,000Kg of compost per year and transforming it into electricity and heat.