business model canvas: bringing your ideas to life
TRANSCRIPT
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Business Model Canvas
Bring Your Ideas To Life
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Online Course
Introduction
Course Designed For
Anyone Looking To
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Create a start-up
Develop on an idea
Build on an innovation
Become entrepreneurs
Improve their business process or operations
Create value
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The Canvas is regarded by many as a
simple one pager which provides a
picture of the entire business.
Course Objective
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To teach persons how to develop a Business Model Canvas (BMC)
for their business, idea or innovation which could lead to a
profitable business venture
“A business model describes the rationale of
how an organization creates, delivers, and
captures value”
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Alexander Osterwalder & Yves PigneurBusiness Model Generation
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5 4
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Stage at which the canvas is typically used
Different Business
Models Exist
There is no one definite model for any sector, business or idea
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© Copyright 2014 All Right Reserved. | OJ&R Consulting Services
Remember the Famous
Lemonade Stand Model
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Model Canvas Used
for this Course
Adopted from www.strategyzer.com
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All 9 Building Blocks of
the Canvas are Fully
Explained in the Course
Value Proposition
“It should convince a potential consumer that your particular product or service will add more value or better solve a
problem than another.”
http://www.investopedia.com
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Examines the different individuals / customer
types your business will provide service to
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Customer Segments
It highlights how your business intends to deliver
value to customers
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Distribution Channels
The types of relationships a company
has with specific customers
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Customer Relationships
Represents the earning a company generates from sales made to Customer Segments
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Revenue Streams
These are third parties who also perform key
activities to provide the value proposition
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Key Partners
This block relates to the items you need to
create value
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Key Resources
It simply identifies the things you do with the
resources
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Key Activities
Determines what will make up the expenses for developing and bringing the idea to the customer
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Cost Structure
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Canvas Example:
Mobile App
“A local search and discovery service mobile app which provides a
personalised search experience for its users.”
http://en.wikipedia.org/wiki/Foursquare
http://suntzu2011.files.wordpress.com/2011/10/foursquare1.jpg
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© Copyright 2014 All Right Reserved. | OJ&R Consulting Services
Be better exposed to handle the important
elements of your business model
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“Business Model Canvas:Bring Your Ideas To Life & Make
Money”
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“BMC-continue”
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