business model canvas poster

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Revenue Streams

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

Channels

Customer Relationships Customer Segments

channel phases:1. Awareness How do we raise awareness about our companys products and services?

2. Evaluation How do we help customers evaluate our organizations Value Proposition?

3. Purchase How do we allow customers to purchase specific products and services?

4. Delivery How do we deliver a Value Proposition to customers?

5. After sales How do we provide post-purchase customer support?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

examplesPersonal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important customers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

Value PropositionsKey ActivitiesKey Partners

Key Resources

Cost Structure

What value do we deliver to the customer?Which one of our customers problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

characteristicsNewnessPerformanceCustomizationGetting the Job DoneDesignBrand/StatusPriceCost ReductionRisk ReductionAccessibilityConvenience/Usability

categoriesProductionProblem SolvingPlatform/Network

types of resourcesPhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

motivations for partnerships:Optimization and economy Reduction of risk and uncertaintyAcquisition of particular resources and activities

is your business more:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven ( focused on value creation, premium value proposition)

sample characteristics:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

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The Business Model CanvasOn:

Iteration:

Designed by:Designed for:Day Month Year

No.

types:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

fixed pricingList PriceProduct feature dependentCustomer segment dependentVolume dependent

dynamic pricingNegotiation( bargaining)Yield ManagementReal-time-Market

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LeTestTypewritten Text


LeTestTypewritten Text1)Bike shop/ direct manufacturer. Local company sponsorship in return for advertisements. Rickshaws. Local clubs or bars (transportation to and from night out; discount for arrival by cab).




LeTestTypewritten Text1)







LeTestTypewritten Text2)Bike manufacturers.


LeTestTypewritten Text3)Equipment.


LeTestTypewritten Text4)Supply of parts. Sponsorship. Investment.










LeTestTypewritten Text5)Advertising opportunities. Contract for fixing and supply - stable business. Vouchers for restaurants with scottish food/drink (haggis, whisky etc).



LeTestTypewritten Text1)Tourism/tourism drive (30 mins). Transportation. Themed rickshaws - to do with various aspects of Aberdeen history/present (more appropriate for tourism probably). Different colour schemes.



LeTestTypewritten Text2) Aberdeen.


LeTestTypewritten Text3)Tours: booked. Taxis: not bookable.


LeTestTypewritten Text4)Advertisement. Fares. Sponsorship.


LeTestTypewritten Text1)Less pricy than conventional transportations. Environmentally friendly. Novelty value - new for Aberdeen and many other cities. Beach cruise - summer only, special offer!! Sails on beach. Experience a taste of Scotland by providing tourists with e.g. shortbread, buttery to go with their tour.



LeTestTypewritten Text2) Lack of waiting for taxi queus. Shortage of funds for transportation such as taxis










LeTestTypewritten Text3) Promotions i.e. free entry/reduced drinks to clubs with ride in taxi. 4)Transportation for low cost. Customers don't need to bring car and can therefore drink excessively. More flexibility. Don't need to pay for parking etc.







LeTestTypewritten Text5)Not great sometimes - wind dependant. Not appropriate for icy conditions. Free hot chocolate for warmth. Warm seats. Possibly discomfort on cobbles. Cold at most times due to it being Britain (not a problem for people who have consumed said excessive alcohol.)






















LeTestTypewritten Text6)Impose fitness tests on cyclists. Training of route. Disclosure. Child protection (school runs etc.). Knowledge of city, state of roads etc. Boundary limit/time limit. License.



LeTestTypewritten Text7)Meter that runs on a dynamo. To fit 2 or 3 people. Cover/hood. Tyre considerations. Comfy seats. Luggage space. Shopping bag space. Reflectors, break lights.





LeTestTypewritten Text8)Website, facebook etc. Gaudie. Pedicab.



LeTestTypewritten Text9)Per distance. 5.00 per mile. Pricing different on tours than taxi surface.





LeTestTypewritten Text10)Reduction in risk returning home after night out.




LeTestTypewritten Text12)Convenient for city centre, cheaper than taxis. Possibly go into pedestrian zones and drop them off in places taxis cannot.

LeTestTypewritten Text11)Distances (i.e. only Aberdeen city centre). Possibility that a few are available for the disabled (different design), particularly for tours which may be booked.












LeTestTypewritten Text4)Initial investment for bikes. Pay for human resources (wages, office workers etc.). Rent for warehouse, and booking etc can be here also. Mobile phone bill. Consider tax. Pay something for rank/bay location (ask for council funding??)

LeTestTypewritten Text3) Cyclists. Management chain, office workers, people to answer phones for bookings, research tourism/history, route. Document describing route, in different languages. Hassling of council to fix roads.

LeTestTypewritten Text2)Patent if new design.

LeTestTypewritten Text1)Bikes, roads, sails.




LeTestTypewritten Text1)Taxis - someone friendly. Tours - someone knowledgeable (train about history and present i.e. wind farms of Aberdeen & Scotland & the place of the Scotland in the wider worlds). Age limit to prevent death.


LeTestTypewritten Text2)Cost of providing perks eg. Shortbread. Train cyclists to ensure quality of service (fitness, knowledge, charisma etc.). Refunds for errors/breakdowns etc.

LeTestTypewritten Text1)Advertisments - website, facebook, posters, contact with tourist information, inclusion in tourism brochures available at stations, leaflets etc at hotels, B&Bs, youth hostels. Contact with university, particularly prior and during freshers week - sell novelty value etc. Adverts in restaurants with Scottish food. 2)Evaluation form online (on website). Customer service line. 3)Donate to this green project which increases awareness of the history of Aberdeen. Pay driver for taxi. Pay over phone/tourist information (?) for tours. Hot chocolate etc are extra. T-shirts, pens etc. avaiable to buy from e.g. stand at fresher's week, and also hub shop. Conning the customers with clothing and accessories appropriate for the weather.4)As described previously.5)Customer services.



LeTestTypewritten Text1)Segmented, multi-sided.


LeTestTypewritten Text2)Tourists, students.

LeTestTypewritten TextBusiness is Value driven

LeTestTypewritten TextMost expensive key resourcesBikes, maintenance.

LeTestTypewritten TextSubscription feesDeal with a card, or NUS card - 1 off per time, or similar. PricingMore for tours than for taxis. Group deals. Product feature dependant - different prices for different tours (i.e. Valentines day, generally holidays, history, scenic, beach, ghost? Volume dependant: hen parties, birthday, kids birthday parties? Customer segment dependant: Concession prices - OAPs etc.



LeTestTypewritten TextLess than a taxi, more than bus.

LeTestTypewritten TextTaxis, petrol for cars, buses


LeTestTypewritten TextCard (taxis), cash (buses) petrol (both)

LeTestTypewritten TextFlexibility (card or cash)






business model canvas poster

Documents

value creation

customer needs

customer routines

key suppliers

low price value proposition

important customers

postpurchase customer

customers problems