Introduction

• We are a start up which is trying to enter the Shoe industry. Directly competing with Nike due to similarity in our products.

• Our brand is headed by our team of 6 people who are all part of various verticals of this business, viz: Marketing, Finance, Research and Development and Human Resource

Product Line

Our product line primarily consists of three types:and Human Resource

Sports shoes

Our shoes will provide1. Ample cushioning to absorb shocks

2. They will provide maximum heel control.

3. They will help in preventing sports related injuries

and Human Resource

Formal shoes

Our shoes are 1. Made up of Italian leather. To ensure

maximum quality

2. Manufacturers only use natural vegetable and plant extracts to turn hides into Italian leather.

3. Italian leather should age beautifully gaining unique looks. and Human Resource

Components of a formal shoe

Casual shoes

1. We have a big range of colours when it comes to the category of casual shoes.

2. One can flaunt their personality and express your style by matching them with their apparel.

3. They are comfortable as well, a feature absent in most casual shoes.

4. It terms of quality they are made up according to the best quality standards. Durability is not a problem for our shoes.

Targeted market segment

Based on our research, we found out the following type of people should be targeted

Students. For casual Shoes

Working individuals. For Formal Shoes

Sports enthusiasts. For Sports Shoes

Old aged people. For Comfortable Shoes

Competitors Product

• Sportsmen are the majority of Nike’s products. This is due to the usefulness for sports they exhibit towards that market, cementing their position as a brand dedicated to the sports rather than focusing on the market which dislikes sports. • Nike focused on these consumers by means of agreements between the Company and

athletes for product sponsorships as well as endorsements to the athletes.

Competitors Strategies

MarketingNike associates Triumph with their brand by using sports ambassadors who are successful in their sport

PricingNike uses the Vertical

combination pricing technique

Minimizing input cost• To compete with the competitor “NIKE” we have to produce our stock at low cost without

altering the quality of the products. Following is a blue print of our cost management.

Machinery:• We are importing the latest technology machines from china with 5 years replacement

guarantee and 5 years repairing assistance. Within 4 years we are expecting to hit the breakeven point.

Labour:• We will set up our first manufacturing unit in India to boost up the

make in India plan. • Soon we are planning to set up our main production plant in Vietnam.• The main reason behind that is the availability of cheap labour and

low rates of land. • Along with that it will generate employment in their country. Raw Material:

• Our leather will be imported straight from Italy to maintain the quality

• Rest will be locally sourced by small scale industries

Marketing plan

Marketing Plans

Advertising

Research

Distribution

Branding startegy

Our Marketing plan will consist of 4 major factors:1. Advertising2. Research3. Distribution4. Branding strategy

AdvertisingFor advertising we will use:

Sponsorship

Events

Hoardings

TVCs

Social Media

Researchin our survey almost 99 percent people are happy with Nike shoes but they have a price issue. So our main focus would be a more comfortable shoe with lower price.

ALOT NOTALOT

Branding strategyWe are going to do it in such a way that our brand image would be at its best.We will be very customer friendly. Our main priority would be customer satisfaction.

Distribution channels There will be many so that we can reach the maximum market and increase our sales and compete with the competitor..

Distribution NetworkMajorly two channels will be used

Retail

Online