business model workshop preview
TRANSCRIPT
is a learning experience about designing and implementing profitable growth engines.
The Business Model Workshop...
More info on the business model workshop at:
www.isiworld.org
What is a business model and why is it important?
What is a business model and why is it important?
Organizations often do not meet their growth
expectations
Why?
Most organizations cannot fully articulate their business model
The Business Model Canvas: Exploring the nine building blocks
Cost Structure
Customer SegmentsCustomer Relationships
Channels
Key Activities
Key Resources
Key Partners
Revenue Streams
Value Propositions
Netflix
DVD Customers
StreamingContent
Customers
Advertisers
Self-servicevia Web
Customerhomepage
Website
Video gameconsoles
iOS Apps
Content hubs(ex: AppleTV)
DVD plan subscriptions Streaming plan
subscription Advertisingfees
Flat rate DVD rental via
No late feesunlimited #
turns on DVD's per plan
All you can stream videoNo commercials
Stream video on a number of
devices
Broad exposure of ads to
customers
Processing DVDorders
Streaming digital content
Content licensing
Producing original content
Technology development
Customer viewing
suggestions
Technology infrastructure
Licensed content
Original content
Customer viewing
behavior data
Knowledge of what content will be popular
Post office
Content providers
Content production companies
DVD mailing fees
DVD order processing
costs
Content licensecontracts
Cost of producing
original content
Data equipment, facilities &
staff
Business Model Canvas
Value Exchange Mapping: Capturing Business Model Interactions
SpotifyValue Exchange Map
Free service
Unlimited service
Premium service
Advertisers
Distributor / aggregators
Large music labels
Merlin Network
ISP's
Platform Operators mobile
operators
Consumer electronics companies
SpotifyReach customers
Royalty fees
Right to distribute music
Targeted exposure (free users)
Revenue from advertising (Free users only)
$4.99/month
$9.99/month
Partners
Increase utility value of product or service Growth Strategist
Add usersSubsidized
Angie's List
Affiliates
Consumer Review Database
Angie's List MagazineBig Deal Notifications
Call Center SupportComplaint Resolution
Sign-up Fees &Subscription Fees
Free Listing
Advertising
Big Deal Promotions
Storefronts & e-Commerce ServicesAngie's List
6-12 Month Campaigns
Add Businesses
Subsidize
Subscription Fees
40% of Sale
60% of Sale
Reputation Management Tools
Reliable & High Quality ServicesProducts from Reputable Businesses
Revenue from Delivery of Products/Services
General Consumers
Homeowner Consumers
More Customers
Home Service Providers
Medical Service
Providers
Auto Service Providers
Other Service Providers
Small Businesses
More Members
Commissions Per Sign-up
Value Exchange MapGrowth Strategist
Whole Foods Market
Purchases
Lifestyle Grocery Brand (Customer Pull)
Affluent Social
Shoppers
Healthy Lifestyle Shoppers
Values-based Shoppers
Unique Shopping Environment
Happy, Friendly and Knowledgeable Staff
Elagent/Artistic Stores
Coffee Bar, Bakery and Eatery (Large Selection)
Customer-centric AttitudeCustomer Service #1
In-store Cooking Exhibition & Food SamplingSamples Throughout Store
Fresh Juice Bar
Produce & other items meticulously displayed
Eating/Socializing Areas
Grocery Products
Quality Standards & Values
Producers
Distributors
Supplier Partners
Organic Certifiers
Fair Trade Certifiers
Other Partners
Social Responsibility
Certifiers
Sustainable Practices Certifier
Grocery Products
Purchases
Various Services
PurchasesSpecialty Service Providers
Support
Whole Foods
Market
Custom Services
Supply Chain Compliance to Standards
Consumers
Value Exchange MapGrowth Strategist
Business Model Patterns
Business Model Mechanics(Examples)
Business Model Lab
The Business Model as a ContemporaryStrategy Tool
EvaluatingBusiness Models
Business Model Innovation
Business Model InnovationExamples
Business Model Innovation Lab
INNODYNBusiness Growth Development
®
Innovate and prosper.