business objects shea hindman version 2.9. slide 2 – copyright © 2002 business objects sa – all...

Business ObjectsShea Hindman

Version 2.9

Copyright © 2002 Business Objects SA – All Rights Reserved

Topics

Who is Business Objects? What is business intelligence? What can business intelligence do for you? Why choose Business Objects?


Who is Business Objects?

Market leader Technology leader Leader in partnerships Financially successful Worldwide

Dual HQ: Paris, France / San Jose, CA Listed on Nasdaq and Paris Bourse

The leader in business intelligence


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BusinessObjects

Competitors

Market Leader

#1 in End User Query and Reporting

A Recognized Leader in Business Intelligence

% market share

Source: IDC Information Access Tools/Survey, June 2001

Source: Gartner/November 2001


Technology Leader

SemanticLayer

BI Repository

Integrated Pivot

Metadata Bridging

ApplicationTemplates

Query From Excel

Integrated OLAP

Integrated Web BI BI

Extranets

Set-Based Analysis Integrated

Mobile BI

Enterprise Analytic

Applications

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001

A decade of constant innovation


Leader in Partnerships

CRM Clarify, Remedy, Siebel, Vantive…

Database Software Vendors Hyperion, IBM/Informix, Microsoft, Oracle, Sybase…

Data Warehousing Acta, Ardent, IBM, Informatica, Microsoft…

ERP Baan, J.D. Edwards, Lawson, Oracle, PeopleSoft, SAP…

Portals IBM, iManage, Mediapps, Microsoft, SAP, Oracle, Plumtree…

Strategic Systems Integrators Accenture, Deloitte, Ernst & Young, KPMG, PwC…

Mobile Nokia, Openwave, AvantGo, Microsoft, IBM…

Hundreds of leading partners


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Financially Successful

19% Growth in 2001 over 2000

Consistently Profitable

19% Growth in 2001 over 2000

Consistently Profitable


Blue Chip Customers Across All Industries

More than 14,000 customers – a selection…

bank


First in Enterprise Business Intelligence

France Telecom 70,000

US Military Health 60,000

SBC Communications 22,000

French Education Min. 20,000

EDF 19,500

BP Oil 19,000

Telecom Italia 17,500

3M 17,000

PBSG (PepsiCo) 16,000

Ford 13,500

France Telecom 70,000

US Military Health 60,000

SBC Communications 22,000

French Education Min. 20,000

EDF 19,500

BP Oil 19,000

Telecom Italia 17,500

3M 17,000

PBSG (PepsiCo) 16,000

Ford 13,500

Sollac (Usinor/NewCo) 13,000

GE 12,000

PSA Peugeot Citroën 11,500

ABN AMRO 11,000

Inland Revenue (UK) 11,000

Schlumberger 10,500

Lucent Technologies 10,000

US DOD 10,000

Shell International 10,000

…

Sollac (Usinor/NewCo) 13,000

GE 12,000

PSA Peugeot Citroën 11,500

ABN AMRO 11,000

Inland Revenue (UK) 11,000

Schlumberger 10,500

Lucent Technologies 10,000

US DOD 10,000

Shell International 10,000

…

More enterprise deployments than any other vendor


Topics



The Problem in Decision Making

Vast, growing quantities of dispersed data

Growing number ofdecisions requiringthis data

But slower growth in expertise: The Fact Gap

Time

Business Intelligence“Fact Gap”

Source: Gartner

Vo

lum

e

Business-Intelligence Aptitude

Numbers of Critical Decisions

Available Information

The need to close the “Fact Gap”


Inside or outside the enterprise Extranets for customers, partners, and suppliers

Share The means to “push” and “pull” information

Analyze Tools to explore the data

Access Simple access to multiple data sources

The Solution: Business Intelligence (BI)

BI provides the key to unlock the knowledge


“Textbook reading for any manager attempting to bridge the worlds of technology and business”

Andrew Clyne, MasterCard

“Textbook reading for any manager attempting to bridge the worlds of technology and business”

Andrew Clyne, MasterCard

BI: We Wrote the Book

The definitive work on BI Explains the benefits of BI

to business audiences

By Business Objects CEO Real-world experience

CEO’s, company’s, customers’

Translation into 6 languages

Helping you turn information into knowledge into profit


Topics



What Can Business Intelligence do for You?

Sales and marketing management Which products drive the most revenue?

Operations management Which buyers are slow payers?

Finance Which dept. has the highest travel costs per head?

Human resources What factors govern employee retention?

Manufacturing Which supplier’s products have most quality issues?

Enterprise


BI Can Lead to Increased Efficiency

Global pharmaceutical firm Revenues of $9+ billion Data from Oracle, DB2, SAP R/3…

8000 users: In manufacturing, HR… Information on manufacturing,

research, and route to market Analysis of manufacturing data

shared company-wide Business benefit:

Efficiency: less time waste, higher product yield, improved processes

Eli Lilly – BI in manufacturing



Close the Loop With a BI Extranet

CustomerService Reps

DataAnalysts

Customers$$$$$$$$$$$$

Products/ServicesProducts/Services

Manage the supply chain (SCM) Suppliers gain insight into sales

distribution Buyers can optimize their purchases

Increase customer self-service Empower them to answer their own

questions Save costs

Replace manual and paper-based systems with a web-based one

Drive revenue from information sales Online, by subscription, report, line, etc.

Extranets


BI Can Help You Win New Business

Medical distributor to hospitals Users: hospital groups

Review and consolidate product purchases

Helps them save money Users: medical manufacturers

Analyze the use of their products across the hospitals

Better promotion planning Business benefit:

>$120M new business in first year

View Sample Reports at:http://www.owens-minor.com

Owens & Minor – supply chain extranet


BI Can Save You Money

Insurer to Fortune 500 companies Users: 3,000 risk managers

Access and analyze information about claims trends

Analysis leads to fewer claims Business benefits:

$$$ from reduced claims sharedbetween Zurich and customer

Reduced paper shipping costs Improved operational efficiency Constant access to information

View these reports and more at:http://www.zurichamerican.com

Zurich North America – customer service extranet



BI analytics are central to a CRM strategy Modeling: Who is buying, and why? Segmenting: For tracking and profiling Measuring: Performance of campaigns

BI used at all stages in that strategy Acquire: The best prospects through

profiling and targeting Build: The value of the relationship

with each customer Care: Personalized, self-service access

to data to lengthen the relationship

Customer Relationship Management (CRM)


BI Can Help You Plan

UK cell phone network 9M users; 260M calls per week

Users: marketing & finance Fine customer segmentation Sales analysis by customer

type and geo-demographics Track and anticipate

customer churn Benefit: optimized profitability

New network growth and marketing campaigns highly targeted

Optimized use of marketing budget

One 2 One – customer segmentation


BI Can Help Improve Customer Satisfaction

Ice cream manufacturer Users: quality assurance specialists

Provide quick answers to questions: answers on demand

Daily access to feedback information Over 12,500 consumer contacts/year

Benefits Identify trends and incorporate

changes in products Identify issues early

Ben & Jerry’s – customer feedback analysis


Topics



Our Philosophy – Information Democracy

User autonomy Easy to use Self-service information access Access, analyze, and share information Help close the fact gap

IT control and management Strong security Scalable architecture Option to build and buy Extensible, integrated solution

Business Objects Helps You

Balance the Needs of End Users and IT

Balancing the needs of end users and IT


Push or Pull Information – Any Device

Query, reporting, and analysis Interactivity with data From a range of devices Web, Windows, or mobile

Scheduling and distribution Report bursting Profile-based delivery Also to “passive” devices

Mobile Devices

Printers, Pagers, Faxes

WindowsWeb


Harnessing Any Data Source

Single Product, Single Solution

OLAPServersOLAP

Servers

Hyperion EssbaseSAP BWSQL ServerAnalysis Services…

Hyperion EssbaseSAP BWSQL ServerAnalysis Services…

TextExcel…TextExcel…

Local Data

Local Data

HTMLXML…HTMLXML…

InternetInternetData MartsWarehousesData Marts

Warehouses

NormalizedODSStarSnowflake…

NormalizedODSStarSnowflake…

DatabasesDatabases

OracleIBMSQL ServerTeradataRed BrickODBC…

OracleIBMSQL ServerTeradataRed BrickODBC…

ERP,CRMERP,CRM

SES, Sales LogixSAPPeopleSoftOracle FinancialsSiebel…

SES, Sales LogixSAPPeopleSoftOracle FinancialsSiebel…

A single solution for all of your corporate information


Extensible – Our “Build and Buy” Strategy

Buy Analytic applications

from Business Objects

Customize Our tools and applications

Build Your own applications

All based on one platform Everything integrated whether

you build, buy, or do both

Analytic ApplicationsAnalytic Applications

Application FrameworkApplication Framework

BI Platform and ToolsetBI Platform and Toolset

Security and MetadataSecurity and Metadata

Emphasis on extensibility: architected to be extensible


Understand and optimize lifetime customer value

BusinessObjects Customer Analytics

Maximize customer value Measure customer value over

time Improve loyalty and retention Target new customers who will

provide lasting profits Increase customer profitability

Recency-frequency analysis Customer behavior tracking Product penetration monitoring

Improve customer retention Lost customer identification Defection signal monitoring Migration Analysis

Segment Joiners and Leavers

Segment Profiles

Example Analytics

Lost Customer Analysis


Optimize sales force, revenue and pipeline performance

BusinessObjects Sales Analytics

Maximize sales performance Identify key revenue drivers Analyze sales force efficiency Pinpoint sales process trouble spots

Optimize sale force efficiency Sales person performance

monitoring Order size optimization Training needs identification

Improve sales forecasting Sales trends monitoring Sales pipeline tracking Lost deal analysis

Example Analytics

Revenue from static customers

Revenue from growth customers

Revenue from new customersRevenue from shrinking customers

Actual total

revenue

Revenue Contribution Analysis

Sales Force Effectiveness Analysis

Lost Deal Analysis

Revenue Gains and Losses Analysis


BusinessObjects Supply Chain Intelligence

Analytic application with several modules Built on the Supply Chain Council’s Supply

Chain Operations Reference Model (SCOR) Plan, Source, Make, Deliver, Return

Each module maps to supply chain management processes

Source, Deliver today; Make, Return 2Q 2002

Source Analytics Improve inbound supply chain consolidation

and optimization Deliver Analytics

Improve outbound supply chain efficiency and effectiveness

Lets supply chain managers improve business performance


So Why Choose Business Objects Products?

Easy Easy to learn and use Easy to deploy

Secure Control access to data and

functionality Advanced security for extranets

Scalable Enterprise deployments to

10s of 1,000s of users Distributed architecture

Extensible Architected to enable build and buy Integrated tools and apps

Designed to be easy, secure, scalable, and extensible


“Tech Support has come through for us time and time again… We receive rapid responses and quality solutions from Business Objects”

Fairchild Semiconductor

“The Business Objects consultants were very knowledgeable and professional in their approach. They made a valuable contribution to our project”

Scottish Power

“The Trainer encouraged questions and helped people when in difficulty…very useful”

Cable & Wireless

An Award-Winning Service Organization

Support Tiered support options 24x7 service option Self-service knowledge base

Consulting Implementation and deployment

contracts

Education End users and IT courses Computer-based training tool

A range of services to support you


Conclusion

Why business intelligence? Access, analyze, and share information for better decisions For the enterprise, extranets, CRM, and more…

Why Business Objects? Easy, secure, scalable, and extensible suite of products Excellent customer service A safe company to do business with

Business ObjectsThank you for your time

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