The Business of Golf

A television series featuring the people, places, products and companies who are successfully using golf as a tool to do business!

Contents

Introduction

Fast Facts

Feature Storylines

Sponsorship Opportunities

Show Format & Distribution

The Producers

Business & Golf

This television series was created to answer the simple question:

How does your company help business people use golf as a tool to improve business?

Make no mistake about it, golf is big business. Not Millions, but Billions are spent on Golf annually. Last

year, endorsement money for players on the PGA Tour alone was $400 million. And, Golf & Business have always

complimented each other. We have all heard of the major business deal that, after hours of heated negotiations at

the boardroom table, was actually closed on the golf course with a simple handshake.

There’s always been something about golf and business deals. Perhaps it’s the fresh air, the extended time

together, the lack of distractions — where the buyer and seller alike can be natural, relaxed and let their guards

down — that seems to lead to meaningful business conversations and lasting friendships as well. Now, we add the

missing element. People are fascinated by business — especially golf business — and would identify with

business/golf issues on a television show.

We also know that Golf represents the measure of one’s business character.

This great game has the uncanny ability to expose our traits, personalities and emotions. And, when we share these

emotions in front of people we are asking to trust us with business, when done properly, can make all the difference

in the world. Golf stirs the spirit, creates a lasting memory of a wonderful day together, and solidifies business and

personal relationships for years to come. That’s why business people are playing golf in record numbers. That’s why

people want to learn all they can about golf as a tool to do business.

Fast Facts

➤ ESPN conducted a poll recently, determining that male

viewership of Golf related telecasts is up — but so is that of

FEMALE, AFRICAN AMERICAN, HISPANIC and

YOUNG ADULTS under 17.

➤ The PGA Tour on television is the ONLY sports entity to

enjoy a growth in viewership over 2000.

➤ More business executives are using golf as a tool to

do business than ever before

➤ Some type of GOLF telecast is now reaching 68% of U.S.

Households regularly. And, the predictions are that it will

continue to grow at dramatic rates for years to come.

Let’s just call it the Tiger phenomenon.

➤ There are no programs profiling golf as a tool to improve the

way you do business.

➤ UNTIL NOW.

A C N ç

E U

Feature Storylines

Get Out of the Office & Start Doing Business

We tag along with a major Corporation while they entertain a major Client, or execute a major

golf outing somewhere in America. We explore their strategies and their concerns, as well as

their outsourced resources.

R.O.I.We’ll uncover which corporations are the biggest sponsors in Golf? — Who pays for what? What’s

the return been for them? Which Corporations have the longest relationships with Golf? Who are the

Newcomers? We’ll talk about the brand and the company — instead of talking about the golf club.

We’ll feature a new golf club (not equipment), developer, designer or sponsor — and expose the

business of golf.

Wheeling & DealingWe hear about sponsorships and endorsements all the time — and see the relationships that tour players

have with sponsors displayed all over their clothing. The Business of Golf is going to take you inside the

negotiation of the deal; to accompany the player as they sign on the dotted line, and explore all the

business dealings of golf. We’ll dig into who gets what per endorsement, who gets the most, what’s the

average and how does it work.

Golf & Business Profiles

What’s too much to pay for a round of Golf? How do you plan a unique golf outing for your staff

or customers? How much should you pay for a private golf club membership? We go in-depth and

interview club owners, developers, club pros and business consumers alike to discuss relevant

issues in Golf.

Match PlayEach show, we go one-on-one with a business / golf issue. Here’s just a few:

• Playing Customer Golf vs. Winning

• Pants vs. Shorts

• Caddies vs. GPS

• Carts vs. Walking

• Beer & Cigars vs. Water

• Swearing vs. Silence

The Men’s GrillIn a relaxed, casual atmosphere after a round, we’ll have a forum with players and a host, just

throwing around ideas and opinions ranging from how to get tickets to major events, what you

really should do if there’s lightning on the course, how to keep that glove feeling new and soft,

what’s the real deal with tipping and what’s with that swing...

Guest HostsWe will have a different guest host for each show — featuring the presenting sponsor of that show.

In many cases, the host will be a personality already identified through that company (eg. Johnny

Miler and Callaway or Gary McCord & Taylor-Made)

Sponsorships

We feature the company behind the ball, the CEO behind the product, and the deal

behind the bent visor.

Sponsors partner with us as an editorial contributor to the show, and we prominently

position your corporation, product, or service as providing the expertise, and the

answers to the questions and needs of our audience.

The Business of Golf offers 2 levels of sponsorship

Format A: 6 sponsors per show$19,900 per sponsorship

Includes: 3 minute feature story1 (:30) web site commercial3 “Brought to you by” Sponsor Billboards4 Direct Product, service or skill mentions1 (:10) end of show informational billboard

with your company’s phone number and Web site1 BetaSP broadcast dub of your show for tradeshow, broadband

distribution, or marketing purposes

Format B: 4 sponsors per show,$29,900 per sponsorship

Includes: 5 minute feature story1 (:30) web site commercial3 “Brought to you by” Sponsor Billboards6 Direct Product, service or skill mentions1 (:10) end of show informational billboard

with your company’s phone number and Web site1 BetaSP broadcast dub of your show for tradeshow, broadband

distribution, or marketing purposes

Deb LandmanField Correspondent

Show Format & DistributionThere’s Great Value in Paid Programming Format

Nationally distributed, 30 minutes, 10 episodes, multiple topics for recreational golfers revolving around thebusiness side of golf.

We target business viewers ages 29-65, airing on CNBC, Fox Sports and The Golf Channel nationwide betweenApril and October.

This television series will deliver more detailed exposure than a 30 second, or a 60 second, direct responsecommercial, or identity spot, can ever deliver. Advertisers benefit from an opportunity to reach their target audiencewith a story that is much more than an impression. Commercials are the way of the past, embedded sponsorships arethe integrated marketers future.

Through our unique, imbedded sponsorship opportunities, we sell golf, business and golf-related services all at the same time.

Weekly Format

Show Tease :50

Graphic Open :22

Seg. 1: Host Intro, 1 feature, Sponsor Billboards,”Coming Up” Tease 4:48

Sponsor Web sites — Commercial Break 1 2:00

Seg. 2: 2 features, Sponsored Interstitial, Billboards, “Stay With Us” Tease 6:00

Sponsor Web sites — Commercial Break 2 2:00

Seg. 3: 2 features, Sponsored Interstitial, Billboards/Tease 7:00

Sponsor Web sites — Commercial Break 3 2:00

Seg. 4: 1 feature, show close, Production Assistance Informational Billboards, 3:30Special Thanks & show credits

Total Running Time 28:30

A C N çE U

About the Producers

This concept is truly a state-of-the-art combination of newtechnology with new ideas to capitalize on the tremendouspopularity of golf. Our strategy includes web interfacing, noagency mark-up, digi-post technology and years of experiencein paid programming. Our relationship with the leading mediacompany in paid programming will give us a distinctadvantage in timing and frequency of the shows.

Mike Farmer is a PGA professional & founder of Palm BeachGolf Getaway — a full service golfing venture that entertainedexecutives from all over the world. Mike recruited the finest,private clubs from Palm Beach County, Florida, to showcasethem to the world. Everything from transportation, dining,staging meetings to golf provided a working model for theCustom®golf™ concept.

John K. Burke, a graduate of the Harvard Business Schooland 20 year corporate marketing executive, has represented agolf products start-up venture, a private golf club membershipfirm, renowned golf course designer Robert von Hagge, hasexecuted the marketing strategy for two private top 100 clubs(Pete Dye and Savannah Harbor) and a new global golfassociation — The Finest Golf Clubs of the World, all inpreparation for this exciting new venture.

Bill Horneck is a seasoned television producer with 15 yearsexperience in all facets of production. Bill has extensive creditsas a producer/director in virtually all video and electronicbroadcast genres, including scores of nationally syndicatedtelevision shows.

Horneck received a Bachelor of Science in Film and TelevisionProduction from Rochester Institute of Technology in 1986.

Horneck has produced and overseen production for nationallyand regionally distributed shows:

“The Miami Dolphins Cheerleaders Video Adventure”“Today’s Environment” hosted by Ed Begley, Jr.“Today’s Health” hosted by Faith Daniels.“The Balancing Act” hosted by Joanna Kerns“The Best of Wine and Food” hosted by George Hamilton

He has also produced shows, promos and infomercials for:The Miami DolphinsNBA EntertainmentThe Harlem Globetrotters

For more than ten years, New Day Marketing has beenbuying program time on cable networks and broadcast stationsacross the nation for over 10 years. Through hard work anddependable service, New Day marketing has continued tomaintain a small but exclusive client list. A staff of highlytrained professional buyers, with 50 years combined experiencein advertising and television sales, has been carefully assembledto serve our clients. Our buyers are tough, but friendlynegotiators who pride themselves in obtaining the best valuefor our clients.

“Field Crew with a Big Prize”Orbit Sports Marketing

Corporate Outing,Badlands Golf Club,

Las Vegas, NV

CONTACT INFORMATIONJohn Burke / Ph: 1-561-212-8482Bill Horneck / Ph: 1-561-704-1900

Contents

Introduction

Fast Facts

Feature Storylines

Sponsorship Opportunities

Show Format & Distribution

The Host

The Producers