the future of golf outings & events · golf outings & events. let’s get down to business...
TRANSCRIPT
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The Future of Golf Outings & Events
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Let’s Get Down to Business
What has changed since March?
Golf operations
Communication
Typical golf/social events
Shotgun starts
Before and after gatherings
Food & beverage
What are Troon clubs doing about it?
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E-Z Lyft video demonstration
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Golf Cart Dividers
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*Winners must return to the golf club to claim prizes/awards!
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Communication with Clients
Keeping group contacts updated on new safety measures, local guidelines, etc.
Remaining positive can go a long way
Being understanding and looking at the big picture
Recommending creative alternatives
Flexibility, flexibility, flexibility
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The NEW Types of Events
Sequel Wedding Marry now, party later!
Shift Wedding Split group between ceremony and reception
Micro Wedding Groups of 20 or less with ceremony, champagne and cake only
Virtual and FaceTime Tours Painting the picture for bride and groom
Corporate Meetings Incorporate outdoor breakout activity and boxed lunch
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Proactive Reach Out to “Associate Clubs” via Association Websites
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Proactive Reach Out to “Associate Clubs” via Association Websites
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Competitive/Team Events are Right Now!
2020 Troon Challenge Events thus far have seen 27% increase in participation over PY Yocha Dehe (132 players), ACSD (112 players), Pronghorn & Lookout Mountain (108 players), Kierland (88 players)
Troon Saguaro Amateur Series All 2020 executed events sold out so far Looking for additional Troon locations for this fall/winter
Golfweek Amateur Tour & State Associations Proactive reach out to your section’s or association’s representative to host event https://www.amateurgolftour.net/contactall.asp
www.AmateurGolf.com List of amateur golf events listed by state https://www.amateurgolf.com/amateur-golf-tournaments/ByState
Creating Your Own Event Generate business on low demand days Competitive series with multiple events Marketing/social content
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Shotgun Start Alternatives
Move to Consecutive Tee Times 15 or 20 minute increments Play holes in order and pace of play
Staggering Shotgun Starts 36 hole properties using both courses, beginning shotguns one hour apart
16 Person Pods “Pods” have designated time to arrive, warm up and tee off on #18 (A and B) and
#1 (A and B) Next “Pod” begins 30 minutes later and repeat
Utilization of Golf Genius Real time scoring Follow up with participants with results/prizes
Marketing/Promotion Website, email marketing, social channels to make golfers aware of alternatives
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Before & After Gatherings and Food & Beverage
On Course Raffles/Auctions Events can have volunteers set up every few holes with items to bid on and/or sell
raffle tickets to raise money for their cause
Golf Certificates Sell in bulk and allow charity to upcharge to raise money Use of online auctions (GiveSmart, 32auctions)
On Course F&B Stations set up in strategic spots to feed golfers Keeping F&B spend at the club
Drive Through F&B To-go lunch or dinner for event participants at conclusion of round
Creative Outdoor Set Up Reimagined outdoor spaces to allow for meals and bar to be set up, while being
socially distanced
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Wrap Up…THANK YOU!
Up Next: PandaDoc (Game changing stuff!)
Tomorrow @ 10:00 a.m. (MST) – Troon Privé Breakout Session
A quote by Maya Angelou:
You can’t use up CREATIVITYThe more you use, the more you have.