PowerPoint Presentation

2015Business Operations Research EventsTopic 2015 Generational Groups

Existing business/organizationResearch business - Which generational group do they currently serve?Develop a plan to reach an underserved generational group- Marketing mix 4 Ps- Human resources strategy(ies)

Key to BOR EventHandout

Student(s) interact with a local business and the customers they can have access to.Research Generational GroupsFoundation

6 distinct groupsUnderstanding Generational Groups

Puzzle Piece #1

Greatest Generation Gen X /MTV Generation

Traditionalists Millennials / Echo BoomersForgotten GenerationGeneration Why / Gen Y

Moral Authority / HippiesTweens / BoomletsGoogle GenerationNew Silent Generation G.I. GenerationGeneration X

Silent Generation Generation Y

Baby BoomersGeneration Z 6 Generational Groups

Age 90 104 Age 39 49

Age 69 88 Age 14 33

Age 50 68 Born after 2001Generational Group Activity(6 volunteers)Demographic Information Generation / Age Descriptive Word(s) Music Candy Trouble in school Telephone

*handoutPuzzle Piece #2Understand RolesParticipantConsultant in a single-unit or independent operationJudgeOwner/Manager

ParticipantJudgePuzzle Piece #3Select BusinessCareer CategoriesBOR Business ServicesBMOR Buying & MerchandisingFOR FinanceHTOR Hospitality & TourismSEOR Sports & Entertainment

Generational Group Silent GenerationNew focus Gen Y young men 14 33(underserved)Generational Group Gen X & Gen Y Males

New focus Gen Y Women (underserved)Generational Group Gen X Y Game Group Red Bull Junkies (18-35)New focus Gen X / Gen Y New Parents & Pet Fanatics / Baby Boomers 35 - 60(not previously targeted)Examples

The Landing in Renton

Alpine HutNFL Gear

GoPro

Old SpiceGoPro Selfies Pets Children*capture compelling, immersive photo & video of yourself doing your favorite activities

Kelly McGarry Red Bull Rampage 2013

From

ToDubstep Baby

Puzzle Piece # 4 Recommended Section Lengths Based On Point Value

No more than 30 pages!BORSectionsEval PtsPagesExecutive Summary51Describe business31.70Describe community31.70Target market31.70Research methods63.30Process used63.30Findings42.30Conclusions42.30Strategic plan63.30Activities63.30Metrics - Key Pis63.30Budget42.30Appearance4n/aBibliography016029.50