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    K H U S H R U F . D O C T O R

    C I S A , P M P , S I X S I G M A G R E E N B E L T , C S M

    K F D O C T O R @ G M A I L . C O M

    Business Opportunities in

    IT/ITES

    mailto:[email protected]:[email protected]
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    Sergie LarryBrin Page

    PeterOmidyar

    Jeff Bezos

    MarkZuckerberg Michael Dell

    MuchchadPanwala

    Mark Vadon

    Google EBay Amazon

    Facebook DELL Blue NileMuchchadpanwalla.com

    What is Common Amongst them ?

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    What is the IT Business

    Any business that has adirect involvement of ITsoftware and hardware

    tools to deliver solutions istypically a IT business.

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    What is ITes Business

    ITes IT EnabledServices

    Any service where IT

    is an enabler it isused to provideservices, is the maintool using which

    service is provided tothe end client is ITes

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    IT ITes Marketspace Analysis

    Total revenues in Indias IT industrytouched US$ 70.5billion in 200809as compared to US$ 64 billion in200708, growing at more than 12 percent.

    The Indian IT industry has been

    growing at a compound annual growthrate (CAGR) of27 per cent from 2003to 2008.

    60626466687072

    64

    70.5

    Indian IT Industry

    Billion USD

    0

    20

    4060 40.4 47.3 50

    Indian ITes Exports

    BillionUSD

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    Indias software and services exports,including its ITeS-BPO exports, touched

    US$ 47.3 billion in 200809, ascompared to US$ 40.4 billion in 200708,

    The countrys ITeS-BPO export revenueshave grown by around 5 per cent and areexpected to reach US$ 4850 billion in

    200910.

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    Analysis of an IT Business Success story

    Analysis of Blue Nile successstory

    BlueNile.com SellsDiamond jewellery online

    In 2009 The sales was 302.1 million USD

    The profit was 12.8 million USD

    Strongest growth was at pricepoints above $25,000

    Controls 50% of the US onlineengagement ring market

    Started in 1999

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    Analysis of IT Business Success story

    BlueNile.com - reasons for success Price Difference

    Sourcing Diamonds directly from the source No Stores saving on costly real-estate Outsourcing production - works only with around 189 employees

    Availability of Choice Thousands of design choices available Design your own jewellery

    High Degree of Trust High quality Each diamond jewellery accompanied by an international quality certification On-time delivery Very clear return policy.

    Detailed educational information about diamonds and precious metal Ease of website use

    Ease of selection Ease of completing the purchase.

    Customer feedback Staying Focused

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    Business Opportunities

    in IT

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    Business Opportunities in IT

    Traditional Opportunities They still exist Application Development

    Development, integration and implementation of business applications

    Re-engineering projects Maintain and support existing applications. Port them on new development

    platforms add new functionality. Testing projects

    Test application from a functional perspective as well as on user load and evenfor stability over a period of time. Functional testing Performance testing Soak Testing

    Graphics Development of images and videos. Developing good look and feel for websites

    Technical Writing and Documentation Creating user Help and manuals

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    Business Opportunities in IT10

    Evolving opportunities Application Development

    Application Design and architecting Security implementation Third party services integration

    Usability

    Developing the usability aspect of the application based on the look and feel, and theuser preferences Accessibility of the application for the differently abled

    Security Security Auditing and testing Intrusion Detection Penetration Testing

    Security information and event management & Log Management Database Security Management

    Technical Writing and Documentation Creating content for websites Blogging Creating corporate presentation

    Search Engine Optimization

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    Business Opportunities in IT

    New Opportunities Enablement Services - Example

    Payment Enablement

    Online Payment Enablement

    Third party CCAvenues

    Paypal

    Online Bill Pay

    Payment Cards

    Payback

    OmniPrepaid

    Micro Payments

    Logistics Enablement

    Integration with logistic companies

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    Business Opportunities in IT

    New Opportunities Mobile Computing based

    solutions

    Mobile Apps Local information Systems

    Navigation systems

    Vehicle Tracking Systems

    Classifieds

    Hand Held Devices

    Solutions based on the newhandheld devices

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    Business Opportunities in IT

    New Opportunities

    Embedded computing

    Cloud Computing

    ( Infrastructure As A Service (IAAS) ) Global Positioning Systems

    Gamming

    Social Networking

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    Business Opportunities in IT

    Changing Geographical Markets Existing Market US

    Still has a lot of potential

    Emerging Markets

    INDIA

    Europe Dominated by UK and France

    Followed by other SHENGEN Countries

    Major Roadblock Knowledge of Language

    Developed opportunities in other Europeancountries like Poland, Hungary, Romania,Ukraine and Russia

    Australia and New Zealand

    Major Roadlock Time Difference

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    Business Opportunities in IT

    Changing GeographicalMarkets

    Largely Untapped Markets

    Japan

    APAC Countries

    Africa

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    Business Opportunities inITes

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    Business Opportunities in IT

    Emerging Industry Verticals

    Healthcare and Life sciences

    Travel and Hospitality

    Supply Chain Management

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    Business Opportunities in ITes

    Medical Transcription US Medical Transcription 16.8 Billion USD

    Around Half is outsourced

    The work off-shored will be in the region of USD 860 million in 2010, ofwhich India will capture USD 647 million.

    Business Process Outsourcing The IT-BPO industry in India stood at USD 71.6 billion in 2009 - KPMG

    Indian domestic BPO market estimated to grow into a $1.2 billionmarket by 2011 and grow to $1.8 billion by 2013.

    Finance Outsourcing

    Legal Process Outsourcing A/R, A/P Outsourcing

    Call Centers In 2008 only US and Europe together accounted for 5.1 Billion Dollar

    business

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    Business Opportunities in ITes

    Evolving Opportunity Knowledge Process Outsourcing(KPO)

    Segments ServicesLegal services Reviewing transactional & litigation documents;drafting contracts;

    research memoranda & due diligence reports; prosecuting patents;negotiations

    Engineering R&D3D modeling;conversion: 2D to 3D;finite analysis;computational fluid dynamics analysis;technical specifications for tenders;value engineering

    Market research &analytics

    Secondary & primary research;conversion of findings to knowledge;writing & editing;formatting client reports

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    Business Opportunities in ITes

    Evolving Opportunity Knowledge Process Outsourcing(KPO)

    Segments Services

    Writing & contentdevelopment

    Editorial;Content delivery;Digitization of content;Data enrichment & warehousing;Pre-press work;Proof reading;Template designing;Text composition

    Pharma R&D Research & development;Drug discovery;Clinical research

    Healthcare services Diagnostic;Genetic profiling;Oncology tests;HIV & allergy

    Education & training Private tutors;Curriculum design;

    Content development

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